????跨界黑珍珠
????Create Exposure 文化公司
????年齡：23
????克里斯托?哈雷爾13歲就開始了創(chuàng)業(yè)生涯,。她媽媽當年借給她20美元，用來創(chuàng)辦Lucky You Design服裝公司,，后來哈雷爾把公司的業(yè)務(wù)從睡衣拓展到訂制服飾，公司迅速發(fā)展壯大起來——那年她才僅僅16歲,。2009年她賣掉了Lucky You Design,，然后用這筆錢在2010年創(chuàng)立了Create Exposure公司。
????Create Exposure主要提供旨在迎合年輕消費者的市場調(diào)查,、人力資源和設(shè)計服務(wù),。這家公司位于哈雷爾的老家北卡羅來納州的夏洛特，與藍天伏特加（SKYY Vodka）和Susan G. Komen for the Cure基金會達成了合作關(guān)系,。另外,，Create Exposure的兩名內(nèi)部員工和六名長期的自由工作者正在為明年將在夏洛特召開的民主黨全國委員會（Democratic National Convention）研發(fā)在線社交工具。
????哈雷爾的眼光不僅放在了她自己的營銷公司上,，同時也對駱駝乳制品行業(yè)抱有興趣,。哈雷爾與巴基斯坦卡拉奇的一名女性企業(yè)家一道,，與北卡羅來納州的農(nóng)民和生產(chǎn)商建立了合作關(guān)系，計劃等到美國食品和藥物管理局（the U.S. Food and Drug Administration）批準了駱駝奶產(chǎn)品后,，就馬上推出自己的駱駝奶制品品牌,。哈雷爾認定美國食品和藥物管理局明年年初就會批準駱駝奶。
????哈雷爾希望她的例子可以告訴年輕的女性們,，她們也可以創(chuàng)業(yè),。她說：“創(chuàng)業(yè)并不是火箭科學(xué)那樣的尖端技術(shù)，需要的只是韌性和動力,?！?/p> |
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????Krystal Harrell
????Create Exposure
????Age: 23
????Krystal Harrell got her start as an entrepreneur at age 13. Her mother loaned her $20 to start Lucky You Design, which took off when Harrell expanded the clothing company from pajamas to customized apparel and accessories -- she was all of 16 at the time. She sold Lucky You in 2009, and used that funding to start her current venture, Create Exposure, in 2010.
????Create Exposure provides marketing research, PR, and design services catered to appeal to young consumers. In Harrell's hometown of Charlotte, N.C., the company has worked with clients such as SKYY Vodka and the Susan G. Komen for the Cure foundation. Looking ahead, Create Exposure's team of two in-house staffers and six long-time freelancers is developing online social tools for the Democratic National Convention, which will be held in Charlotte next year.
????Harrell is one to keep an eye on not only for her marketing firm, but also because of her interest in camel milk. Working with a female business partner in Karachi, Pakistan, Harrell has developed partnerships with farmers and manufacturers in North Carolina and plans to hit the ground running with her own U.S. camel milk brand when the U.S. Food and Drug Administration approves the product, which Harrell bets will happen in early 2012.
????Harrell hopes that her example will show other young women that they can succeed in launching their own businesses. "It's not rocket science," Harrell says. "It's just having tenacity and drive." |
