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????要想在幾分鐘的時(shí)間里將一項(xiàng)商業(yè)概念推銷(xiāo)出去,，那么推銷(xiāo)的人不僅要有過(guò)人的才能,，而且要熟悉材料，同時(shí)要有出色的控場(chǎng)能力,，這就跟角逐?？怂闺娨暸_(tái)的“美國(guó)偶像”（American Idol）節(jié)目差不多。今年的《財(cái)富》科技頭腦風(fēng)暴大會(huì)（Fortune Brainstorm Tech conference）攜第三季“創(chuàng)業(yè)偶像”強(qiáng)勢(shì)回歸——它堪稱(chēng)是科技界的“美國(guó)偶像”,。

????在“創(chuàng)業(yè)偶像”環(huán)節(jié)中,，將有五名初創(chuàng)公司企業(yè)家在三位投資人評(píng)委和廣大觀眾面前進(jìn)行角逐，向觀眾推銷(xiāo)他們的商業(yè)理念，觀眾可以通過(guò)手機(jī)短信來(lái)評(píng)選最后的贏家,。每位選手都有五分鐘的時(shí)間闡述他們的理念,，冠軍將首次獲得價(jià)值10000美元的赫曼米勒（Herman Miller）公司的產(chǎn)品。

參賽選手：

1. Elation

????演講：據(jù)Elation公司的共同創(chuàng)始人凱娜?馮表示,，現(xiàn)在80%的醫(yī)生仍然使用紙版的電子病歷,。而Elation公司發(fā)明了一種基于網(wǎng)絡(luò)的電子病歷（EMR）。凱娜?馮曾經(jīng)幫助她父親創(chuàng)辦過(guò)一個(gè)基層醫(yī)療診所,，她表示當(dāng)前市面上其它的電子病歷系統(tǒng)都不切實(shí)際,，因?yàn)樗鼈冋`解了病歷的功用。而Elation的產(chǎn)品既像紙質(zhì)病歷一樣方便,，又和紙質(zhì)病歷不同的是,，它還可以提供背景搜索和臨床搜索功能。

????當(dāng)前狀態(tài)：剛剛結(jié)束測(cè)試階段,，現(xiàn)在已經(jīng)有了付費(fèi)用戶(hù),。目前正在進(jìn)行第一輪融資，已經(jīng)吸引了羅恩?康偉（Ron Conway）等天使投資人,。

????評(píng)委意見(jiàn)：“一個(gè)大的問(wèn)題是,，盡管你的技術(shù)優(yōu)勢(shì)聽(tīng)起來(lái)很激動(dòng)人心，產(chǎn)品在大屏幕上看起來(lái)也很漂亮,，但是營(yíng)銷(xiāo)渠道仍然是一個(gè)關(guān)鍵的問(wèn)題,。而且現(xiàn)在市場(chǎng)已經(jīng)有不少合格的解決方案，甚至還有一個(gè)云方案,。如果你能解決這個(gè)問(wèn)題的話,，我想你可以做得很好?！薄?森庫(kù)特,，弗利西斯風(fēng)險(xiǎn)投資公司（Felicis Ventures）創(chuàng)始人兼總裁

2. Mixtent

????演講：許多公司可能都會(huì)承認(rèn)，要找到杰出的人才,，實(shí)在是個(gè)極為艱巨的挑戰(zhàn),。而Mixtent公司正是瞄準(zhǔn)了這塊市場(chǎng)。用戶(hù)首先要在Mixtent的網(wǎng)站上輸入他們的Facebook或LinkedIn的賬戶(hù),，然后Mixtent會(huì)把你在LinkedIn上的兩個(gè)聯(lián)系人或好友放在一起進(jìn)行比較,，然后問(wèn)你一些問(wèn)題，讓你根據(jù)問(wèn)題對(duì)此二人進(jìn)行打分【它本質(zhì)上就是一個(gè)職業(yè)版的“Hot or not”（Hot or not是一個(gè)由網(wǎng)友給帥哥美女打分的網(wǎng)站）——譯注】,，然后網(wǎng)站會(huì)生成一個(gè)所謂的“職業(yè)聲譽(yù)表”,。Mixtent希望通過(guò)這種辦法，最終能夠?qū)崿F(xiàn)根據(jù)不同的技能組合,，來(lái)獲得各類(lèi)合格人才的排名,，并給他們登記造冊(cè),。共同創(chuàng)始人兼CEO喬納森?蓋勒表示：“我們會(huì)盡力避免企業(yè)招到不合適的人才，同時(shí)我們也會(huì)幫助企業(yè)招聘合適的優(yōu)秀人才,?！?/p>

????當(dāng)前狀態(tài)：該網(wǎng)站于去年一月推出。不過(guò)蓋勒自己也承認(rèn),，這項(xiàng)服務(wù)可能需要五到七年的時(shí)間才能完全成熟,。

????評(píng)委意見(jiàn)：“你認(rèn)為你著手解決的這個(gè)問(wèn)題的確是個(gè)大問(wèn)題。不過(guò)你必須要讓用戶(hù)適應(yīng)這種精中選精的擇才方式以及你們的評(píng)價(jià)標(biāo)準(zhǔn),，還需盡力避免出現(xiàn)《蠅王》式的反應(yīng),。”（《蠅王》：英國(guó)作家威廉?戈?duì)柖〉淖髌?，故事發(fā)生在想象中的第三次世界大戰(zhàn),，一群6歲至12歲的兒童在撤退途中因飛機(jī)失事被困在一座荒島上，起先尚能和睦相處,，后來(lái)由于惡的本性膨脹起來(lái),，便互相殘殺，發(fā)生悲劇性的結(jié)果,?！g注）——艾米?班西，康卡斯特公司（Comcast）常務(wù)董事,，基金部負(fù)責(zé)人

3. Novel

????演講：Mixtent的重點(diǎn)在于為某個(gè)特定的工作崗位篩選出最合適的人才,，但Novel公司的賣(mài)點(diǎn)是，以一個(gè)即將推出的軟件作為服務(wù)產(chǎn)品,，具體地說(shuō)就是推出一個(gè)門(mén)戶(hù)網(wǎng)站,，利用社交游戲機(jī)制對(duì)各種職業(yè)進(jìn)行模擬,，從而使求職者得以進(jìn)行“真實(shí)的工作預(yù)演”,。這項(xiàng)服務(wù)的最終目的是幫助企業(yè)培訓(xùn)人員，同時(shí)幫助更多的人獲得合適的職位,。在理想情況下,，企業(yè)會(huì)愿意掏錢(qián)讓求職者（或是一些已經(jīng)經(jīng)過(guò)初步篩選的求職者）進(jìn)入這個(gè)網(wǎng)站進(jìn)行學(xué)習(xí)。同時(shí)求職者也可以自行掏錢(qián)進(jìn)入網(wǎng)站操練一番,，然后利用這項(xiàng)付費(fèi)服務(wù)來(lái)尋找本地區(qū)內(nèi)合適的企業(yè),。

????當(dāng)前狀態(tài)：仍在研發(fā)中。據(jù)CEO布萊登?奧爾森表示,，他正在尋找合作企業(yè)和工程師,。

????評(píng)委意見(jiàn)：“這需要做出大量的行為變革，還需要大量的資本,，但是我非常喜歡這個(gè)創(chuàng)意,，這是一項(xiàng)針對(duì)企業(yè)的消費(fèi)性科技,。如果它成功了，我認(rèn)為它一定會(huì)引起巨大的轟動(dòng),?！薄说?桑西尼，思頤投資（New Enterprise Associates）合伙人

4. Clever Sense

????演講：Clever Sense公司的共同創(chuàng)始人兼CEO巴巴克?帕拉萬(wàn)稱(chēng)他的公司是“真實(shí)世界里的潘多拉”,，他表示,，人們總是很難找到在網(wǎng)絡(luò)上找到最符合自身口味的東西，尤其是在使用手機(jī)搜索的時(shí)候,。搜索引擎總是會(huì)給出海量的搜索結(jié)果,，我們還得去一個(gè)一個(gè)地研究，沒(méi)辦法確定它們是不是符合我們的口味,。帕拉萬(wàn)和Clever Sense的另一位創(chuàng)始人尼瑪?阿斯加爾貝基都是斯坦福大學(xué)工程系的畢業(yè)生,，他們花了兩年的時(shí)間，終于研發(fā)出了能夠解決這一問(wèn)題的技術(shù),，也就是一款叫做Alfred的應(yīng)用,。Alfred是一個(gè)人工智能引擎，首先它會(huì)在網(wǎng)絡(luò)上“觀察”人們是如何描述某些場(chǎng)所的,，從中學(xué)習(xí)如何對(duì)一個(gè)場(chǎng)所進(jìn)行描述,。然后你可以訓(xùn)練你的“私人機(jī)器人”，告訴他們你喜歡哪些地方,。然后你讓Alfred開(kāi)始工作,，它就會(huì)為你尋找在真實(shí)世界中你可能會(huì)喜歡的地方。

????當(dāng)前狀態(tài)：自從上周四登陸蘋(píng)果的App store應(yīng)用商店以來(lái),，Alfred已經(jīng)上升到生活類(lèi)應(yīng)用下載量排行榜的第10位,。

????評(píng)委意見(jiàn)：“谷歌、Groupon和Yelp的應(yīng)用已經(jīng)無(wú)處不在了,，因此Alfred難免要與它們進(jìn)行競(jìng)爭(zhēng),。不過(guò)我很喜歡這個(gè)理念。如果你能做到讓人們都來(lái)下載這款應(yīng)用,，又不讓他們把它從手機(jī)里刪掉,，那么它可能會(huì)取得巨大的成功?！?——彼得?桑西尼,，思頤投資（New Enterprise Associates）合伙人

5. 你好鄰居

????演講：你知道你的鄰居叫什么名字嗎？75%的美國(guó)人都回答不上來(lái)這個(gè)問(wèn)題,?！澳愫绵従印保℉ey Neighbor）是一個(gè)基于地理位置的社交網(wǎng)絡(luò)，讓你與你的鄰居們聯(lián)系起來(lái),，這樣一來(lái)你們就可以互相借油鹽醬醋,、借梯子,，或者請(qǐng)鄰居過(guò)來(lái)幫你搬東西。該公司的共同創(chuàng)始人兼CEO芭芭拉?潘圖索解釋道,，領(lǐng)居可以 “隨時(shí)隨地”提供幫助,。“‘你好鄰居’還提供了一項(xiàng)虛擬敲門(mén)服務(wù),?！迸藞D索認(rèn)為“你好鄰居”一定會(huì)成功，因?yàn)樗梅铣镜鼗瘡V告和合作性消費(fèi)的潮流,，而“你好鄰居”也會(huì)因此獲得很好的贏利前景,。因?yàn)轭A(yù)計(jì)到2012年，像旅行房屋租賃社區(qū)Airbnb和共享式租車(chē)公司Zipcar這種所謂的“點(diǎn)對(duì)點(diǎn)市場(chǎng)”將發(fā)展成一個(gè)市值260億美元的大市場(chǎng),。

????當(dāng)前狀態(tài)：今年七月剛剛推出?，F(xiàn)正吸引來(lái)自世界各地的“鄰居”們的加入

????評(píng)委意見(jiàn)：“我嚴(yán)重依賴(lài)我住的那個(gè)村子的鄰居們，而且我也非常相信合作性消費(fèi)的前景,。不過(guò)我不知道人們是不是會(huì)同時(shí)上那么多個(gè)社交網(wǎng)絡(luò),。光是目前我使用的那一個(gè)社交網(wǎng)絡(luò)，就有點(diǎn)讓我應(yīng)付不過(guò)來(lái),。而且我也對(duì)你的網(wǎng)站的生錢(qián)能力有些存疑,。” ——艾米?班西,，康卡斯特公司（Comcast）常務(wù)董事，基金部負(fù)責(zé)人

????最后的贏家揭曉,，是：Clever Sense,。

????譯者：樸成奎

????Much like competing on Fox's American Idol, selling a business idea requires raw talent, mastery of the material, and command performance. So this year Fortune's Brainstorm Tech conference was back with the third "season" of Startup Idol, our answer to the hit singing competition.

????In our version, five entrepreneurs vied for top honors before three investor-judges and the conference audience, who voted for the winner via text. Each contestant had five minutes to make their pitch, and for the first time a big prize was at stake: $10,000 in Herman Miller products.

The Contestants:

Elation

????The pitch: Eight of ten physicians still use paper electronic records, according to Elation co-founder Kyna Fong. Elation offers a web-based electronic medical record (EMR). Fong, who helped set up her father's primary care medical office, says other EMR systems get it wrong because they misunderstand medical records. Elation is easy to use like paper, but unlike paper, it's smart enough to offer contextual and clinical search functionality.

????Current status: Just moved out of beta; Has paying customers; Raising series A round of funding; Angel investors include Ron Conway.

????Judge's Comment: "The big issue here, as much as technology advantages sound exciting and looks pretty on the screen, distribution will be a key issue and there is already a bunch of certified solutions out there, even a cloud solution. So if you can solve that problem I think you can do well." -- Aydin Senkut, Founder and President, Felicis Ventures

Mixtent

????The pitch: As many companies will likely vouch, finding superior talent can be an incredible challenge. That's where Mixtent hopes to make its mark. By having users hook up their LinkedIn (LNKD) and Facebook accounts, Mixtent asks you to answer a series of questions (essentially the professional version of "Hot or Not") that pit two connections or friends together until the startups establishes what it calls a "professional reputation graph." In this way, the startup hopes to eventually assemble rankings and listings of qualified candidates based on different skill sets. "We'll keep great people and great companies who aren't a good match from working together, and we'll help great people and great companies who are good matches work together," said co-founder and CEO Jonathan Geller.

????Current status: Launched last January, though Gellar admits it could take years, as many as five or seven, before the service is fully-cooked.

????Judge's comment: "I think the problem you're trying to solve is a great problem, but I think you're going to have to get users comfortable with the accuracy of the accuracy and measurements and avoid the sort of Lord of the Flies-type reaction." -- Amy Banse, managing director and Head of Funds, Comcast

Novel

????The pitch: While Mixtent's focus appears to be filtering the most qualified candidates for a particular job, Novel's mission with an upcoming Software as a Service product is to give candidates a "realistic job preview" by way of a Web portal with job simulations offering social game mechanics. The goal is to eventually develop a service that helps companies turn people away and get more people get into well-suited positions. Ideally, organizations would pays to send candidates to the portal or pay for candidates that are prescreened, while candidates could pay and use the service pay to find organizations within their region that are good matches.

????Current status: In development. According to CEO Brayden Olson, he's looking for corporate partners and engineers.

????Judge's comment: "This is going to require a ton of behavioral change and a ton of capital, but I really like it. I really like that it's consumer technology in the enterprise, and if it works, I can really can see this becoming a huge hit." -- Peter Sonsini, Partner, New Enterprise Associates

Clever Sense

????The pitch: Calling his company "Pandora for the real world," Clever Sense co-founder and CEO Babak Pahlavan described the difficulty people face when trying discover the things best suited to their taste, especially when they are on-the-go. Search engines bombard us with results that we then have to research, still not certain if they will match our tastes. As engineering graduate students at Stanford, Pahlavan and cofounder, Nima Asgharbeyghi, worked for two years on the technology that powers their solution to this problem, a mobile app called Alfred. First, an artificial intelligence engine crawls the web and learns how to describe places based on how people talk about them. Then you train "your personal robot," teaching it about places that you like. Finally, you let Alfred go to work, discovering new favorites for you in the real world.

????Current status: Since launching in Apple's (AAPL) app store last Thursday, Alfred is now number ten on the list of the most downloaded lifestyle apps.

????Judge's Comment: "You're going to see Google (GOOG) and Groupon and Yelp at every turn, so it's going to come down to competing with them. But I like it. If it works and you can get it into people's hands and keep it there, it could win big." -- Pete Sonsini, Partner, New Enterprise Associates

Hey Neighbor

????The pitch: Do you know the names of your next-door neighbors? 75% of Americans don't. Hey Neighbor is a location-based social network connects neighbors so they lend a cup of sugar, borrow a ladder, or get help moving something. Neighbors can help "right here, right now," explains CEO and co-founder Barbara Pantuso. "Hey Neighbor provides a virtual knock on the door." Pantuso says Hey Neighbor will succeed because it ties into the trends of hyper-local advertising and collaborative consumption. And there's big money at stake: Peer-to-peer marketplaces, like Airbnb and Zipcar, are estimated to be a $26 billion market in 2012.

????Current status: Just launched in July; Neighbors are joining from all over the world.

????Judge's Comment: "I rely heavily on my own village and am a big believer in collaborative consumption. I wonder how many social networks I can keep up with; I can barely keep up with the one's I currently have. And I'm a little bit curious about the monetization." -- Amy Banse, Managing Partner and Head of Funds, Comcast Ventures

????And the winner was: Clever Sense.