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????要想在幾分鐘的時間里將一項商業(yè)概念推銷出去，那么推銷的人不僅要有過人的才能,，而且要熟悉材料,，同時要有出色的控場能力，這就跟角逐?？怂闺娨暸_的“美國偶像”（American Idol）節(jié)目差不多,。今年的《財富》科技頭腦風暴大會（Fortune Brainstorm Tech conference）攜第三季“創(chuàng)業(yè)偶像”強勢回歸——它堪稱是科技界的“美國偶像”。

????在“創(chuàng)業(yè)偶像”環(huán)節(jié)中,，將有五名初創(chuàng)公司企業(yè)家在三位投資人評委和廣大觀眾面前進行角逐,，向觀眾推銷他們的商業(yè)理念，觀眾可以通過手機短信來評選最后的贏家,。每位選手都有五分鐘的時間闡述他們的理念,，冠軍將首次獲得價值10000美元的赫曼米勒（Herman Miller）公司的產(chǎn)品。

參賽選手：

1. Elation

????演講：據(jù)Elation公司的共同創(chuàng)始人凱娜?馮表示,，現(xiàn)在80%的醫(yī)生仍然使用紙版的電子病歷,。而Elation公司發(fā)明了一種基于網(wǎng)絡的電子病歷（EMR）。凱娜?馮曾經(jīng)幫助她父親創(chuàng)辦過一個基層醫(yī)療診所,，她表示當前市面上其它的電子病歷系統(tǒng)都不切實際,，因為它們誤解了病歷的功用。而Elation的產(chǎn)品既像紙質(zhì)病歷一樣方便,，又和紙質(zhì)病歷不同的是,，它還可以提供背景搜索和臨床搜索功能。

????當前狀態(tài)：剛剛結(jié)束測試階段，現(xiàn)在已經(jīng)有了付費用戶,。目前正在進行第一輪融資,，已經(jīng)吸引了羅恩?康偉（Ron Conway）等天使投資人。

????評委意見：“一個大的問題是,，盡管你的技術(shù)優(yōu)勢聽起來很激動人心,，產(chǎn)品在大屏幕上看起來也很漂亮，但是營銷渠道仍然是一個關(guān)鍵的問題,。而且現(xiàn)在市場已經(jīng)有不少合格的解決方案,，甚至還有一個云方案。如果你能解決這個問題的話,，我想你可以做得很好,。”——艾丁?森庫特,，弗利西斯風險投資公司（Felicis Ventures）創(chuàng)始人兼總裁

2. Mixtent

????演講：許多公司可能都會承認,，要找到杰出的人才，實在是個極為艱巨的挑戰(zhàn),。而Mixtent公司正是瞄準了這塊市場,。用戶首先要在Mixtent的網(wǎng)站上輸入他們的Facebook或LinkedIn的賬戶，然后Mixtent會把你在LinkedIn上的兩個聯(lián)系人或好友放在一起進行比較,，然后問你一些問題,，讓你根據(jù)問題對此二人進行打分【它本質(zhì)上就是一個職業(yè)版的“Hot or not”（Hot or not是一個由網(wǎng)友給帥哥美女打分的網(wǎng)站）——譯注】，然后網(wǎng)站會生成一個所謂的“職業(yè)聲譽表”,。Mixtent希望通過這種辦法,，最終能夠?qū)崿F(xiàn)根據(jù)不同的技能組合，來獲得各類合格人才的排名,，并給他們登記造冊,。共同創(chuàng)始人兼CEO喬納森?蓋勒表示：“我們會盡力避免企業(yè)招到不合適的人才，同時我們也會幫助企業(yè)招聘合適的優(yōu)秀人才,?！?/p>

????當前狀態(tài)：該網(wǎng)站于去年一月推出。不過蓋勒自己也承認,，這項服務可能需要五到七年的時間才能完全成熟,。

????評委意見：“你認為你著手解決的這個問題的確是個大問題。不過你必須要讓用戶適應這種精中選精的擇才方式以及你們的評價標準,，還需盡力避免出現(xiàn)《蠅王》式的反應,。”（《蠅王》：英國作家威廉?戈爾丁的作品,，故事發(fā)生在想象中的第三次世界大戰(zhàn),，一群6歲至12歲的兒童在撤退途中因飛機失事被困在一座荒島上,，起先尚能和睦相處，后來由于惡的本性膨脹起來,，便互相殘殺,，發(fā)生悲劇性的結(jié)果?！g注）——艾米?班西,，康卡斯特公司（Comcast）常務董事，基金部負責人

3. Novel

????演講：Mixtent的重點在于為某個特定的工作崗位篩選出最合適的人才,，但Novel公司的賣點是,，以一個即將推出的軟件作為服務產(chǎn)品，具體地說就是推出一個門戶網(wǎng)站,，利用社交游戲機制對各種職業(yè)進行模擬,，從而使求職者得以進行“真實的工作預演”。這項服務的最終目的是幫助企業(yè)培訓人員,，同時幫助更多的人獲得合適的職位,。在理想情況下，企業(yè)會愿意掏錢讓求職者（或是一些已經(jīng)經(jīng)過初步篩選的求職者）進入這個網(wǎng)站進行學習,。同時求職者也可以自行掏錢進入網(wǎng)站操練一番,，然后利用這項付費服務來尋找本地區(qū)內(nèi)合適的企業(yè)。

????當前狀態(tài)：仍在研發(fā)中,。據(jù)CEO布萊登?奧爾森表示,，他正在尋找合作企業(yè)和工程師,。

????評委意見：“這需要做出大量的行為變革,，還需要大量的資本，但是我非常喜歡這個創(chuàng)意,，這是一項針對企業(yè)的消費性科技,。如果它成功了，我認為它一定會引起巨大的轟動,?！薄说?桑西尼,，思頤投資（New Enterprise Associates）合伙人

4. Clever Sense

????演講：Clever Sense公司的共同創(chuàng)始人兼CEO巴巴克?帕拉萬稱他的公司是“真實世界里的潘多拉”,，他表示，人們總是很難找到在網(wǎng)絡上找到最符合自身口味的東西,，尤其是在使用手機搜索的時候。搜索引擎總是會給出海量的搜索結(jié)果,，我們還得去一個一個地研究,，沒辦法確定它們是不是符合我們的口味,。帕拉萬和Clever Sense的另一位創(chuàng)始人尼瑪?阿斯加爾貝基都是斯坦福大學工程系的畢業(yè)生,，他們花了兩年的時間，終于研發(fā)出了能夠解決這一問題的技術(shù)，也就是一款叫做Alfred的應用,。Alfred是一個人工智能引擎,，首先它會在網(wǎng)絡上“觀察”人們是如何描述某些場所的，從中學習如何對一個場所進行描述。然后你可以訓練你的“私人機器人”,，告訴他們你喜歡哪些地方,。然后你讓Alfred開始工作，它就會為你尋找在真實世界中你可能會喜歡的地方,。

????當前狀態(tài)：自從上周四登陸蘋果的App store應用商店以來,，Alfred已經(jīng)上升到生活類應用下載量排行榜的第10位。

????評委意見：“谷歌,、Groupon和Yelp的應用已經(jīng)無處不在了,，因此Alfred難免要與它們進行競爭。不過我很喜歡這個理念,。如果你能做到讓人們都來下載這款應用,，又不讓他們把它從手機里刪掉，那么它可能會取得巨大的成功,?！?——彼得?桑西尼,，思頤投資（New Enterprise Associates）合伙人

5. 你好鄰居

????演講：你知道你的鄰居叫什么名字嗎,？75%的美國人都回答不上來這個問題,?！澳愫绵従印保℉ey Neighbor）是一個基于地理位置的社交網(wǎng)絡,，讓你與你的鄰居們聯(lián)系起來,，這樣一來你們就可以互相借油鹽醬醋,、借梯子,，或者請鄰居過來幫你搬東西,。該公司的共同創(chuàng)始人兼CEO芭芭拉?潘圖索解釋道,，領(lǐng)居可以 “隨時隨地”提供幫助,?！啊愫绵従印€提供了一項虛擬敲門服務?！迸藞D索認為“你好鄰居”一定會成功,，因為它正好符合超本地化廣告和合作性消費的潮流,，而“你好鄰居”也會因此獲得很好的贏利前景,。因為預計到2012年,，像旅行房屋租賃社區(qū)Airbnb和共享式租車公司Zipcar這種所謂的“點對點市場”將發(fā)展成一個市值260億美元的大市場,。

????當前狀態(tài)：今年七月剛剛推出?，F(xiàn)正吸引來自世界各地的“鄰居”們的加入

????評委意見：“我嚴重依賴我住的那個村子的鄰居們，而且我也非常相信合作性消費的前景。不過我不知道人們是不是會同時上那么多個社交網(wǎng)絡。光是目前我使用的那一個社交網(wǎng)絡，就有點讓我應付不過來。而且我也對你的網(wǎng)站的生錢能力有些存疑,?！?——艾米?班西，康卡斯特公司（Comcast）常務董事，基金部負責人

????最后的贏家揭曉，是：Clever Sense,。

????譯者：樸成奎

????Much like competing on Fox's American Idol, selling a business idea requires raw talent, mastery of the material, and command performance. So this year Fortune's Brainstorm Tech conference was back with the third "season" of Startup Idol, our answer to the hit singing competition.

????In our version, five entrepreneurs vied for top honors before three investor-judges and the conference audience, who voted for the winner via text. Each contestant had five minutes to make their pitch, and for the first time a big prize was at stake: $10,000 in Herman Miller products.

The Contestants:

Elation

????The pitch: Eight of ten physicians still use paper electronic records, according to Elation co-founder Kyna Fong. Elation offers a web-based electronic medical record (EMR). Fong, who helped set up her father's primary care medical office, says other EMR systems get it wrong because they misunderstand medical records. Elation is easy to use like paper, but unlike paper, it's smart enough to offer contextual and clinical search functionality.

????Current status: Just moved out of beta; Has paying customers; Raising series A round of funding; Angel investors include Ron Conway.

????Judge's Comment: "The big issue here, as much as technology advantages sound exciting and looks pretty on the screen, distribution will be a key issue and there is already a bunch of certified solutions out there, even a cloud solution. So if you can solve that problem I think you can do well." -- Aydin Senkut, Founder and President, Felicis Ventures

Mixtent

????The pitch: As many companies will likely vouch, finding superior talent can be an incredible challenge. That's where Mixtent hopes to make its mark. By having users hook up their LinkedIn (LNKD) and Facebook accounts, Mixtent asks you to answer a series of questions (essentially the professional version of "Hot or Not") that pit two connections or friends together until the startups establishes what it calls a "professional reputation graph." In this way, the startup hopes to eventually assemble rankings and listings of qualified candidates based on different skill sets. "We'll keep great people and great companies who aren't a good match from working together, and we'll help great people and great companies who are good matches work together," said co-founder and CEO Jonathan Geller.

????Current status: Launched last January, though Gellar admits it could take years, as many as five or seven, before the service is fully-cooked.

????Judge's comment: "I think the problem you're trying to solve is a great problem, but I think you're going to have to get users comfortable with the accuracy of the accuracy and measurements and avoid the sort of Lord of the Flies-type reaction." -- Amy Banse, managing director and Head of Funds, Comcast

Novel

????The pitch: While Mixtent's focus appears to be filtering the most qualified candidates for a particular job, Novel's mission with an upcoming Software as a Service product is to give candidates a "realistic job preview" by way of a Web portal with job simulations offering social game mechanics. The goal is to eventually develop a service that helps companies turn people away and get more people get into well-suited positions. Ideally, organizations would pays to send candidates to the portal or pay for candidates that are prescreened, while candidates could pay and use the service pay to find organizations within their region that are good matches.

????Current status: In development. According to CEO Brayden Olson, he's looking for corporate partners and engineers.

????Judge's comment: "This is going to require a ton of behavioral change and a ton of capital, but I really like it. I really like that it's consumer technology in the enterprise, and if it works, I can really can see this becoming a huge hit." -- Peter Sonsini, Partner, New Enterprise Associates

Clever Sense

????The pitch: Calling his company "Pandora for the real world," Clever Sense co-founder and CEO Babak Pahlavan described the difficulty people face when trying discover the things best suited to their taste, especially when they are on-the-go. Search engines bombard us with results that we then have to research, still not certain if they will match our tastes. As engineering graduate students at Stanford, Pahlavan and cofounder, Nima Asgharbeyghi, worked for two years on the technology that powers their solution to this problem, a mobile app called Alfred. First, an artificial intelligence engine crawls the web and learns how to describe places based on how people talk about them. Then you train "your personal robot," teaching it about places that you like. Finally, you let Alfred go to work, discovering new favorites for you in the real world.

????Current status: Since launching in Apple's (AAPL) app store last Thursday, Alfred is now number ten on the list of the most downloaded lifestyle apps.

????Judge's Comment: "You're going to see Google (GOOG) and Groupon and Yelp at every turn, so it's going to come down to competing with them. But I like it. If it works and you can get it into people's hands and keep it there, it could win big." -- Pete Sonsini, Partner, New Enterprise Associates

Hey Neighbor

????The pitch: Do you know the names of your next-door neighbors? 75% of Americans don't. Hey Neighbor is a location-based social network connects neighbors so they lend a cup of sugar, borrow a ladder, or get help moving something. Neighbors can help "right here, right now," explains CEO and co-founder Barbara Pantuso. "Hey Neighbor provides a virtual knock on the door." Pantuso says Hey Neighbor will succeed because it ties into the trends of hyper-local advertising and collaborative consumption. And there's big money at stake: Peer-to-peer marketplaces, like Airbnb and Zipcar, are estimated to be a $26 billion market in 2012.

????Current status: Just launched in July; Neighbors are joining from all over the world.

????Judge's Comment: "I rely heavily on my own village and am a big believer in collaborative consumption. I wonder how many social networks I can keep up with; I can barely keep up with the one's I currently have. And I'm a little bit curious about the monetization." -- Amy Banse, Managing Partner and Head of Funds, Comcast Ventures

????And the winner was: Clever Sense.