????“使用這些承包商的客戶自然預(yù)期會(huì)得到最低價(jià)格，”在馬里蘭州薩維奇經(jīng)營(yíng)數(shù)字內(nèi)容咨詢公司Hyper Modern的塞斯得?布蘭姆表示,，并稱有些網(wǎng)站的定價(jià)結(jié)構(gòu)要求承包商為每項(xiàng)工作支付一定比例的傭金,，有時(shí)可能是附加費(fèi)用，這都會(huì)拿走一部分利潤(rùn),。
????但對(duì)于有些公司而言,，進(jìn)入在線市場(chǎng)利大于弊。芝加哥Mediafly幫助大公司在iPad,、智能手機(jī)等移動(dòng)設(shè)備上呈現(xiàn)內(nèi)容,，迄今一直在無風(fēng)險(xiǎn)資本注入的情況下保持了增長(zhǎng)，部分就是得益于Ariba提供的一項(xiàng)服務(wù)“動(dòng)態(tài)折扣”,。Mediafly通過Ariba向一個(gè)最大的客戶開出發(fā)票,，如果客戶很快支付，就會(huì)獲得一定的價(jià)格折扣,。
????“這能讓我們更快地收回現(xiàn)金,，”企業(yè)銷售副總裁麥特?薩格斯表示。對(duì)于一家小公司而言,，有時(shí)現(xiàn)金就是一切,。
????譯者：老榆木 |
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????"There are certain expectations on the part of the clients [who] use them that they're going to get the lowest price out there," says Thursday Bram, who runs digital content consultancy Hyper Modern in Savage, Md. The pricing structure on some sites, which require contractors to pay a percentage of each job and, sometimes, additional fees, can take a bite out of profits, she notes.
????But for some companies, the benefits of access to an online marketplace outweigh the disadvantages. Mediafly, a Chicago firm which helps big companies present their content on mobile devices like the iPad and smartphones, has been able to grow without an infusion of venture capital so far, partly because of one service offered by Ariba: "dynamic discounting." Mediafly submits invoices to one of its biggest customers through Ariba, offering a price break if they are paid quickly.
????"It gives us an opportunity to get our cash much faster," says Matt Suggs, vice president of enterprise sales. Sometimes, for a small company, that concern trumps a lot of other things. |
