8. 約翰?麥基
公司名稱：全食食品超市公司
銷售額: 101億美元
市值：155億美元
員工人數(shù)：56,200
建議：以崇高的目標激勵人
????1978年,，約翰?麥基和他當(dāng)時的女友蕾妮?勞森在奧斯汀一間維多利亞式的老房子里開了第一家素食食品店。他們當(dāng)時并沒有什么野心：目的不過是養(yǎng)家糊口,，過得開心,，幫助一些人吃得更好一些、生活得更健康一些。這一年,，絡(luò)腮胡子,、頭發(fā)蓬亂的大學(xué)輟學(xué)生麥基剛剛25歲，認為利潤只是 “必要之惡”,。
????彈指一揮間：如今全市食品超市（Whole Foods Market）已擁有超過300家超市和56,000名員工 (或“團隊成員”),。這家高端食品零售商的成功已改變了業(yè)內(nèi)許多主流競爭對手的經(jīng)營方式。如今已經(jīng)58歲的麥基說：“如果20年前你告訴我,，沃爾瑪（Wal-Mart）將成為全球領(lǐng)先的有機食品銷售商之一,，我會覺得太荒唐可笑了?！?/p>
????他是怎么做的,？全食食品秉承的六大宗旨包括承諾銷售最優(yōu)質(zhì)的天然有機產(chǎn)品，讓客戶滿意和高興,，弘揚環(huán)保精神,，等等。很多公司的使命宣言也充斥著崇高的字眼,，但基本上只是空洞的口號而已,。 |
|
|
8. John Mackey
Company:Whole Foods
Sales: $10.1 billion
Market Value: $15.5 billion
Employees: 56,200
Advice: Purpose inspires people.
????In 1978, John Mackey and his then-girlfriend Renee Lawson opened their first vegetarian food store in an old Victorian home in Austin. They had modest ambitions: to make a living, have fun, and help a few people live healthier by eating better. A bearded, shaggy-haired college dropout, Mackey had just turned 25 and thought profit was little more than a "necessary evil."
????Fast forward: Whole Foods Market now has more than 300 supermarkets and over 56,000 employees (or "team members"). The success of the upscale food retailer has changed the way many of the industry's mainstream competitors operate. "If you told me 20 years ago that Wal-Mart would be one of the leading sellers of organic foods in the world, I would have thought that was ridiculous," the 58-year-old Mackey says.
????How does he do it? Among the six fundamental precepts that are at the core of Whole Foods are a commitment to sell the highest-quality natural and organic products available, satisfy and delight the customers, and promote environmental stewardship. Many companies have mission statements with lofty principles that are little more than wall hangings. |
