????在中國，傳統(tǒng)早餐一般包括粥,、饅頭或牛奶,。而麥當(dāng)勞美國式的火腿蛋麥滿分和薯仔餅在中國市場有多成功？
????非常成功,。目前在中國市場,，早餐銷售額占到我們銷售總額的8%到10%,。在未來幾年內(nèi)很快將翻番。我們提供兩種早餐選擇,。工作日期間,，顧客都希望能夠輕松、快速,、便利地吃上早餐,，最好是拿上就走。我們供應(yīng)的麥滿分加咖啡套餐價格不到1美元,。此外我們還供應(yīng)溫暖貼心的美式早餐,，堂食外賣均可。
????中國肥胖人數(shù)不斷增長,。麥當(dāng)勞中國是否會在產(chǎn)品中增加與美國市場類似的健康食品,？
????中國市場的情況有些許不同。如果小孩子們來麥當(dāng)勞,，他們的媽媽通常都會讓孩子們美美地吃上一頓,。但我們還是希望確保我們提供的所有食品對孩子有恰當(dāng)?shù)臓I養(yǎng)價值。對成年人而言,，我們會提供粒粒粟米杯作為炸薯?xiàng)l的替代品，還有蔬菜卷和100%的純橙汁,。我們在歡樂餐菜單上增加多種健康食品,。在麥當(dāng)勞的宣傳單里，我們正努力向大眾傳播均衡和適度營養(yǎng)的信息,。
????譯者：李柰/汪皓 |
|
|
????In China, a traditional breakfast includes congee, buns, or milk. How successful are you with the American-type of egg and sausage McMuffins and hash browns?
????It is very successful. In China today, breakfast constitutes 8% to 10% of our sales. It could easily double in the next few years. We have two types of breakfasts. During weekdays, consumers want things easy, quick, convenient, something they can grab and go. We offer a muffin and a coffee for less than $1. We also have a warm American-style breakfast. They can eat at the restaurant or take it to work.
????Obesity is rising among the Chinese population. Is McDonald's China adding healthy items similar to what you do in the U.S.?
????We have somewhat of a unique situation in China. When the kids come in, mothers normally come in to give the kids a treat. But, we want to make sure that everything we do has the right nutritional value for our kids. For adults, we are now offering corn cups as an alternative to french fries. We offer wraps that contain many vegetables, and 100% orange juice is also available. We try to add a variety of healthy food items to our happy meal menu. In our promotional materials, we try to convey the message of balance and moderation. |
