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????這種戰(zhàn)略形成的新方式可以幫助人們搶在新一代的大熱門成型或者大量競爭對(duì)手出現(xiàn)之前就發(fā)現(xiàn)它們。但是,，這種戰(zhàn)略仍然無法解決困擾大多數(shù)公司創(chuàng)新選擇的文化與財(cái)務(wù)問題：要使高管開發(fā)有新聞價(jià)值的新型熱門平臺(tái),，必須為高管提供激勵(lì)，而不只是花錢請(qǐng)他們來沿用老一套的方法來創(chuàng)造價(jià)值,。

????這股最新的戰(zhàn)略潮流會(huì)產(chǎn)生影響嗎,？事實(shí)上，它的作用已經(jīng)顯現(xiàn),。它會(huì)成為長期流行的思維方式嗎,？誰知道呢？我自己肯定不清楚,。這就是潮流的弊病,。新鮮事物通常只是曇花一現(xiàn)。但是,，對(duì)于那些渴望加快創(chuàng)新進(jìn)度,、搶占先機(jī)的人來說，這種思維方式非常可靠,。至少,，這一點(diǎn)永遠(yuǎn)不會(huì)過時(shí),。

????拉里?基利是摩立特集團(tuán)（Monitor Group）旗下德布林公司（Doblin Inc.）聯(lián)合創(chuàng)始人和合伙人,，是創(chuàng)新實(shí)踐的思想領(lǐng)袖。三十年來,，他始終致力于開創(chuàng)有效的創(chuàng)新方法,。

????譯者：喬樹靜/阿龍

????This new way of shaping strategy can show you the next big thing, long before it has a name and a whole host of competitors. But that insight still doesn't solve the vexing cultural and accounting problems that plague most firms innovation choices: senior executives have to be incentivized to create hot new platforms that are newsworthy, not just get paid for driving growth in the familiar ways that drove value yesterday.

????Will this latest strategic fashion make a difference? It already does. Will it be a fashionable way to think for long? Who knows? Surely, I don't. That's the trouble with fashion. Something new is usually just moments away. But for now this is a solid way of thinking for those looking for the future to show up a little ahead of its regularly scheduled arrival. That, at least, will never go out of style.

????Larry Keeley is co-founder of Doblin Inc, a part of Monitor Group, where he is a partner and thought leader in the Innovation practice. He has focused on pioneering innovation effectiveness methods for three decades.