移動消費體驗豐富
????消費者們能夠在手機上運用亞馬遜推出的價格核查應用軟件找到最劃算的商品,。消費者只要愿意走進實體商店,，F(xiàn)oursquare和Shopkick這兩家基于用戶地理位置信息的手機服務網(wǎng)站就會為用戶提供商品折扣。這種體驗帶來了驚人的業(yè)務增長量,，今年銷售總額為67億美元,，預計明年將達到116億美元，增幅將高達73%,。在銷售額攀升的同時,，我們會看到更深層次的手機體驗。嘉德市場研究顧問公司預計將會有更新的功能推出,，比如用戶用手機對產(chǎn)品拍張照片就能將其添加進虛擬的購物車內(nèi),。 |
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Mobile commerce experiences get richer
????With apps like Amazon's Price Check, consumers are already using their mobile devices to find the best deal, and companies like Foursquare and Shopkick reward users with discounts just for walking into a store. Those experiences are translating to some massive growth: a 73% rise from $6.7 billion in sales this year to $11.6 billion next year. And as sales climb, we'll see deeper mobile experiences. Garter predicts newer features like the ability to add items to a virtual shopping cart simply by snapping a photo of them. |
