英菲尼迪車(chē)系
????日產(chǎn)（Nissan）旗下的豪車(chē)品牌英菲尼迪（Infiniti）今年秋天剛剛度過(guò)了22歲生日,，不過(guò)它的產(chǎn)品線(xiàn)仍然存在嚴(yán)重的跛腳。它的雙門(mén),、四門(mén)和敞篷版G37轎車(chē)獨(dú)力貢獻(xiàn)了該品牌總銷(xiāo)量的60%,。而它的幾款SUV似乎瞄準(zhǔn)的都是最小眾的小眾市場(chǎng)，因此錯(cuò)過(guò)了許多機(jī)會(huì),，而對(duì)于英菲尼迪最主要的競(jìng)爭(zhēng)對(duì)手雷克薩斯來(lái)說(shuō),，雷克薩斯旗下的幾款SUV貢獻(xiàn)了該品牌所有車(chē)型總銷(xiāo)量的半數(shù)。所以盡管今年美國(guó)進(jìn)口車(chē)市場(chǎng)的表現(xiàn)相當(dāng)可觀,，但英菲尼迪的銷(xiāo)量還是出現(xiàn)了下滑,。英菲尼迪計(jì)劃到2016年前將產(chǎn)量翻一番，不過(guò)估計(jì)這一天不會(huì)很快到來(lái),。 |
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Infiniti Division
????Twenty-two years old this fall, Nissan's luxury brand remains a misshapen lump. One line, the G-37 sedan, coupe, and convertible, accounts for a lop-sided 60% of sales. Infiniti's SUVs, meanwhile, seem determinedly aimed at the narrowest of niches, a lost opportunity considering that over at archrival Lexus they contribute half of the volume. So in a year when import luxury cars were moving smartly, Infiniti saw its sales fall. Infiniti plans to double its product line by 2016, and it can't come soon enough. |
