冠軍：2012本田思域
????2012款本田思域（Civic）看起來似乎是專門為大蕭條一代人設計的,，造型平淡窮酸，質量也只能與便宜貨為伍,，這款第9代思域今年四月剛一上市就受到了幾乎所有人的嘲笑,。《汽車真相》（The Truth About Cars）的一位博主寫道：“它設計粗陋,，用料也是二流貨,，駕駛體驗更是讓人心煩得要命?！薄断M者報告》雜志（Consumer Reports）也報道了這款車型的大量問題,，包括剎車弱、車身過度傾斜,，以及惱人的行駛噪音,。因此該雜志把這款車型踢出了它的推薦名單?！度A爾街日報》（The Wall Street Journal）也稱這款車是“廢鐵”,。
????新思域的評測如此之差，以至于本田CEO伊東孝紳親自站了出來,，為思域的拙劣表現(xiàn)承擔了全部責任,。本田正在邁出史無前例的步伐，在思域仍處于產(chǎn)品周期的中段就開始修改設計方案,，以便2013年的新款思域可以糾正這些最致命的問題,。
????本田美國高級副總約翰?蒙代爾表示：“我們對待反饋非常認真，不管這些反饋來自哪里,，而且我們也會迅速采取相應行動,?！睂τ谶@些致命的問題，再快都不嫌快,。
????譯者：樸成奎 |
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Our winner: The 2012 Honda Civic
????Seemingly designed for the recession generation, the bland, cheezy, ninth-generation Civic went on sale in April to almost universal derision. A blogger at The Truth About Cars declared, "The design is clunky, the materials are cut-rate, and the driving experience is ... dreadfully dull." Consumer Reports complained about a multitude of sins, including weak brakes, excessive body lean, and annoying road noise when it dropped the car off its Recommended list. The Wall Street Journal called it "a dud."
????So bad were the reviews that Honda CEO Takanobu Ito publicly accepted full responsibility for the Civic's poor performance. The automaker is taking the unprecedented step of moving up the mid-cycle refresh by one year to 2013 so it can correct the car's most egregious faults.
????"We take feedback seriously, regardless of who it's from, and we will act accordingly quickly," said John Mendel, American Honda executive vice president. Quick won't be fast enough. |
