????（產品設計）的過程才是最奇妙的地方,。
????當初我們開始做（Mac電腦）時也是這樣，我們曾經有很多絕妙的想法,。但我一直感覺,，如果一個團隊是在做他們真正看好的事情，過程就像……就像我小時候,。當時我住的那條街上有一位鰥居的老人,。他80多了，長相有點嚇人,。我對他稍微有些了解,。我想他可能曾經付錢讓我給他割草坪或其他什么的。
????有一天,，他對我說：“到我的車庫去看看吧,，我想給你看些東西?！彼铣隽艘粋€布滿灰塵的舊磨石機,。它由一個馬達、一個咖啡罐以及一個連接的傳動帶構成,。然后,，他說：“跟我來?！蔽覀冏叩搅撕竺?，撿了些石子。就是那種普普通通,、粗糙難看的石子。我們把石子放進那個罐子,，再倒進一些液體和一點點磨石粉,，然后把罐子蓋好。他開動了馬達,，然后對我說：“我們明天再來看看,。”
????石子在罐子里轉動，罐子鐺鐺直響,。
????第二天我回到那里,。我們打開罐子，取出來的是一些非常光滑的石子,。普通石子放進罐子里通過這樣（他拍手）相互摩擦,，有一些小摩擦，有一點噪音,，出來時就是這樣光滑的石子,。
????在我的腦海里，這個過程與一個團隊在努力地做他們熱愛的事情是一樣的,。團隊這群才華橫溢的人們相互碰撞,，相互爭論，有時甚至是爭執(zhí),。這個過程中可能會有一些噪音,，但是大家通過共同的努力，相互打磨,，而團隊的想法也得到打磨,，最后出來的就是這些真正光滑、漂亮的石頭,。
????這部70分鐘的影片定于周三和周四（11月16日和17日）在美國19個城市的Landmark Theaters院線上映,。點擊這里了解放映時間表和預售票情況。 |
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????And it's that process that is the magic.
????And so we had a lot of great ideas when we started [the Mac]. But what I've always felt that a team of people doing something they really believe in is like is like when I was a young kid there was a widowed man that lived up the street. He was in his eighties. He was a little scary looking. And I got to know him a little bit. I think he may have paid me to mow his lawn or something.
????And one day he said to me, "come on into my garage I want to show you something." And he pulled out this dusty old rock tumbler. It was a motor and a coffee can and a little band between them. And he said, "come on with me." We went out into the back and we got just some rocks. Some regular old ugly rocks. And we put them in the can with a little bit of liquid and little bit of grit powder, and we closed the can up and he turned this motor on and he said, "come back tomorrow."
????And this can was making a racket as the stones went around.
????And I came back the next day, and we opened the can. And we took out these amazingly beautiful polished rocks. The same common stones that had gone in, through rubbing against each other like this (clapping his hands), creating a little bit of friction, creating a little bit of noise, had come out these beautiful polished rocks.
????That's always been in my mind my metaphor for a team working really hard on something they're passionate about. It's that through the team, through that group of incredibly talented people bumping up against each other, having arguments, having fights sometimes, making some noise, and working together they polish each other and they polish the ideas, and what comes out are these really beautiful stones.
????The 70-minute film is being shown in Landmark Theaters in 19 U.S. cities on Wednesday and Thursday, Nov. 16 and 17. Click here for times and presale tickets. |
