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雅虎收購(gòu)疑云:群雄逐鹿,,利弊互現(xiàn)
 作者: Katie Benner    時(shí)間: 2011年10月26日    來(lái)源: 財(cái)富中文網(wǎng)
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 問(wèn)題并不是“誰(shuí)正在謀求收購(gòu)雅虎?”,,而是,,“誰(shuí)又不想收購(gòu)雅虎呢?”以下為近期一系列傳言的摘要,,以及如果這些公司收購(gòu)正在苦苦掙扎的雅虎可能會(huì)給他們帶來(lái)的好處以及壞處,。
轉(zhuǎn)貼到: 微信 新浪微博 關(guān)注騰訊微博 人人網(wǎng) 豆瓣

????或許楊致遠(yuǎn)還不愿意相信,,雅虎(Yahoo)將被掛牌出售,但《華爾街日?qǐng)?bào)》(Wall Street Journal)卻已經(jīng)刊登了大幅的報(bào)道,,稱(chēng)多家公司和私募基金正準(zhǔn)備將他成立的這家門(mén)戶網(wǎng)站一口吞下,。目前,這家公司已經(jīng)破碎不堪,、遍體鱗傷,、群龍無(wú)首。(盡管他曾表示自己寧死也不會(huì)放棄雅虎,,但這次他或許在劫難逃,。)

????報(bào)道稱(chēng),谷歌公司(Google)已經(jīng)就購(gòu)買(mǎi)雅虎公司核心業(yè)務(wù)的事宜與兩家神秘的私募基金進(jìn)行過(guò)討論,。上周,,在科技博客All Things D召開(kāi)的會(huì)議上,阿里巴巴公司(Alibaba)CEO馬云稱(chēng)對(duì)雅虎非常感興趣,。此外,,《華爾街日?qǐng)?bào)》的這篇報(bào)道還稱(chēng),微軟公司(Microsoft)正計(jì)劃與銀湖投資集團(tuán)(Silver Lake)和加拿大退休金計(jì)劃投資委員會(huì)(Canada Pension Plan Investment Board)聯(lián)手競(jìng)購(gòu)雅虎,。

????收購(gòu)雅虎對(duì)這些公司意味著什么,?下文將分別進(jìn)行探討,。

谷歌

????:拉里?佩奇和他的下屬或許可以解決雅虎的廣告收益問(wèn)題。如何將網(wǎng)絡(luò)和手機(jī)渠道中日益增長(zhǎng)的在線廣告需求轉(zhuǎn)化為實(shí)際收入,,這家搜索巨頭已經(jīng)找到了答案,;此外,公司最近公布的季度收入與利潤(rùn)均好于預(yù)期,。Google +的用戶數(shù)量增長(zhǎng)速度驚人,,這意味著公司可以將雅虎也納入社交網(wǎng)絡(luò)領(lǐng)域。正如《華爾街日?qǐng)?bào)》的所言,,一旦收購(gòu)成功,,谷歌將可以獲得雅虎與“美國(guó)廣播公司新聞網(wǎng)(ABC News)等所謂的優(yōu)質(zhì)內(nèi)容提供商”之間長(zhǎng)期的合作關(guān)系。如果交易成功,,谷歌將對(duì)廣告定價(jià)擁有更大的控制權(quán),;同時(shí)其他搜索公司,比如微軟的必應(yīng)(Bing),,日子將更加艱難,。

????:是不是應(yīng)該考慮一下反壟斷問(wèn)題?

阿里巴巴

????:雅虎和阿里巴巴這兩家公司長(zhǎng)期以來(lái)一直有千絲萬(wàn)縷的聯(lián)系,。雅虎以10億美元獲得阿里巴巴40%的股份,,而阿里巴巴則負(fù)責(zé)運(yùn)營(yíng)雅虎的中國(guó)業(yè)務(wù)。阿里巴巴占有極大的優(yōu)勢(shì),,有能力將雅虎打造成中國(guó)領(lǐng)先的公司,;它也可以使雅虎進(jìn)入在線零售業(yè)務(wù),因?yàn)楝F(xiàn)在阿里巴巴已經(jīng)是中國(guó)最大的在線購(gòu)物網(wǎng)站,。而且,,一旦交易成功,阿里巴巴也能趕上其在中國(guó)的競(jìng)爭(zhēng)對(duì)手百度(Baidu)和騰訊(Tencent)步伐,,此前,,這兩家公司已經(jīng)開(kāi)始進(jìn)行海外并購(gòu)。

????:雅虎網(wǎng)站掌握著數(shù)十萬(wàn)美國(guó)公民的電子郵件賬戶和個(gè)人信息數(shù)據(jù),,美國(guó)的政界和監(jiān)管部門(mén)會(huì)允許一家中國(guó)公司收購(gòu)這樣一家網(wǎng)站嗎,?

微軟

????:2008年,微軟出價(jià)446億美元收購(gòu)雅虎,,但未能如愿?,F(xiàn)在,,它想要從雅虎那里得到任何它感興趣的業(yè)務(wù),,只需要之前出價(jià)的55%便可成交。收購(gòu)成功將使微軟與雅虎達(dá)成的搜索與在線廣告合作伙伴關(guān)系得到保護(hù),。而且,,雅虎在全球的7億用戶可以幫助微軟普及微軟的在線產(chǎn)品,,例如必應(yīng)搜索,這些產(chǎn)品的質(zhì)量已經(jīng)有了大幅改善,。收購(gòu)將使微軟在在線廣告業(yè)市場(chǎng)中占有更大的優(yōu)勢(shì),。

????:微軟是否還愿意溢價(jià)收購(gòu)?

????你對(duì)此事有何高見(jiàn),?你認(rèn)為哪家公司應(yīng)該成為雅虎的新東家,?先拋開(kāi)值不值的問(wèn)題不談,你認(rèn)為哪家公司會(huì)真的收購(gòu)雅虎呢,?無(wú)論新東家是誰(shuí),,收購(gòu)雅虎之后,它們是否會(huì)像1995年的那些投資者一樣,,專(zhuān)門(mén)為楊致遠(yuǎn)留出一席之地,?

????While Jerry Yang may not believe that Yahoo is on the auction block, the Wall Street Journal is full of reports that there are companies and private equity firms preparing to swallow up the battered, bruised, rudderless, headless web portal that he founded (and will likely have to be pried from his cold, dead hands.)

????The newspaper says Google has spoken with two mystery private equity firms about buying Yahoo's core business. At a conference hosted by All Things D last week, Alibaba CEO Jack Ma said that he was interested in Yahoo. And the WSJ reports that Microsoft is looking into a bid for Yahoo with Silver Lake and the Canada Pension Plan Investment Board.

????What would a Yahoo deal mean for each of these groups? Here's a look at the options.

Google

????The Good: Larry Page and crew might be able to solve Yahoo's ad revenue problem. The search giant has found a way to monetize the growing demand for online advertising online and on mobile phones; and it recently beat quarterly revenue and profit estimates. The phenomenal growth of Google+ users means that the company might be able to get Yahoo into the social networking world as well. As the WSJ notes, Google (GOOG) would then have access to Yahoo's longstanding relationships with "so-called premium-content publishers like ABC News." A deal would give Google much more control over ad pricing and make life much harder for other search businesses, like Microsoft's Bing.

????The Bad: Can you say, antitrust issues?

Alibaba

????The Good: The two companies already have a longstanding relationship. Yahoo bought about 40% of Alibaba for $1 billion, and Alibaba runs Yahoo's China operations. Alibaba is in a great position to turn Yahoo (YHOO) into a powerhouse in China; and it could help Yahoo get into the online retailing game, given that Alibaba is already China's biggest online shopping site. A deal would also allow Alibaba to keep up with Chinese competitors Baidu (BIDU) and Tencent, which have already made acquisitions outside of China.

????The bad: Try imagining U.S. politicians and regulators allowing a Chinese company to buy a website that includes the email accounts and personal data of hundreds of thousands of U.S. citizens.

Microsoft

????The Good: Microsoft could get all of the things it wanted from Yahoo when it offered to buy the company in 2008, but at a 45% discount to its original offer of $44.6 billion. A purchase would protect the search and online ad partnerships it already has with Yahoo. And Yahoo's 700 million users around the globe could help Microsoft (MSFT) expand use of online properties like Bing, which has greatly improved, and give it more leverage in the online advertising market.

????The Bad: Would Microsoft still be willing to overpay?

????What do you think? Which, if any, of these potential bidders should get Yahoo? Who will, deserving or not, actually buy the company? Will whoever buys Yahoo build a special office for Jerry Yang that is designed to look just like the world did back in 1995?







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@關(guān)子臨: 自信也許會(huì)壓倒聰明,,演技的好壞也許會(huì)壓倒腦力的強(qiáng)弱,,好領(lǐng)導(dǎo)就是循循善誘的人,不獨(dú)裁,,而有見(jiàn)地,,能讓人心悅誠(chéng)服。    參加討論>>
@DuoDuopa:彼得原理,,是美國(guó)學(xué)者勞倫斯彼得在對(duì)組織中人員晉升的相關(guān)現(xiàn)象研究后得出的一個(gè)結(jié)論:在各種組織中,,由于習(xí)慣于對(duì)在某個(gè)等級(jí)上稱(chēng)職的人員進(jìn)行晉升提拔,因而雇員總是趨向于晉升到其不稱(chēng)職的地位,。    參加討論>>
@Bruce的森林:正念,,應(yīng)該可以解釋為專(zhuān)注當(dāng)下的事情,而不去想過(guò)去這件事是怎么做的,,這件事將來(lái)會(huì)怎樣,。一方面,這種理念可以幫助員工排除雜念,,把注意力集中在工作本身,,減少壓力,提高創(chuàng)造力,。另一方面,,這不失為提高員工工作效率的好方法??赡芎笳呤歉鞔驜OSS們更看重的吧,。    參加討論>>


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