????最近我寫(xiě)了一篇關(guān)于日產(chǎn)（Nissan）美人奴跨界敞篷車(chē)（Murano CrossCabriolet）的文章,，頗有些感慨,。要?jiǎng)?chuàng)造一種全新的汽車(chē)設(shè)計(jì)理念真不是件容易的事?。《袌?chǎng)對(duì)待原創(chuàng)設(shè)計(jì)的態(tài)度又是多么苛刻,！比如你說(shuō)日產(chǎn)公司雄心勃勃也好,，有勇無(wú)謀也好，但它還是毅然推出了這款敞篷跨界車(chē),，結(jié)果惡評(píng)如潮,。
????無(wú)論多好的創(chuàng)意，要取得成功都不是容易的事,。比如克萊斯勒（Chrysler）的廂式旅行車(chē)和福特（Ford）的探路者（Explorer）四門(mén)SUV,，它們身上既有一鳴驚人的神來(lái)之筆，又有不落窠臼但最終卻黯然退場(chǎng)的新理念,。旁蒂克（Potiac）的阿茲特克（Aztek）更是一個(gè)經(jīng)典的失敗案例,，它是廂式旅行車(chē)和SUV合體失敗的產(chǎn)物。除了這幾款車(chē)外,，這些年來(lái)還有很多其它的設(shè)計(jì)敗筆,。 |
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????When writing about Nissan's Murano CrossCabriolet recently, I was reminded how difficult it is to create a new automotive concept -- and how harshly the market treats original ideas. The CrossCabrio is the ambitious -- or perhaps foolhardy -- attempt to create a crossover with a convertible top.
????Bright ideas are hard to pull off. For every Chrysler minivan or Ford Explorer four-door SUV, there are dozens of one-hit wonders and new concepts that failed to catch on. The Pontiac Aztek, an unholy combination of minivan and SUV, is the classic example, but there have been many others through the years. |
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