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谷歌10大收購(gòu)案大起底
作者:
ALEX KONRAD
時(shí)間:
2011年08月18日
來源: 財(cái)富中文網(wǎng)
位置：
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本周，搜索巨頭谷歌宣布,，同意斥資125億美元收購(gòu)摩托羅拉移動(dòng)公司,。本文回顧了谷歌迄今為止最大的10筆收購(gòu)。
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8.社交游戲公司Slide
收購(gòu)金額：1.82億美元或2.28億美元
宣布時(shí)間：2010年8月
聯(lián)邦貿(mào)易委員會(huì)批準(zhǔn)情況：無須批準(zhǔn)
????這家社交游戲網(wǎng)站在收購(gòu)榜上排名第8，無論按照最初報(bào)道的1.82億美元收購(gòu)價(jià)還是后來報(bào)道的更高價(jià)格排列,，都是如此,。Slide公司的業(yè)務(wù)主要是SuperPoke！和SuperPoke! Pets這款依托于Facebook的寵物游戲,。Slide公司自加入谷歌公司后也照樣一直很忙,。該公司推出了VideoInbox，這款Facebook上的應(yīng)用程序能提供“每天最好的5個(gè)視頻”,。
????自從被谷歌收購(gòu)以后,，Slide公司又推出了其他的應(yīng)用程序，但有趣的是,，它們都不是為Android操作系統(tǒng)開發(fā)的,。反而是像Disco這樣的群組信息交流軟件目前僅用到了蘋果公司（Apple）的iOS操作系統(tǒng)上。但考慮到谷歌近期的舉動(dòng)，如果未來的摩托羅拉手機(jī)預(yù)裝了Slide公司的應(yīng)用程序,，用戶大可不必吃驚,。 |
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8. Slide
Price: $182 million or $228 million
Announced: August 2010
FTC Approval: No approval required
????The social gaming site slots in at number eight whether you go by the originally reported value of $182 million or the later, higher reported cost. Slide.com relied upon the SuperPoke! and SuperPoke! Pets Facebook applications for its business. Slide has been busy since joining Google. The company offers VideoInbox, a Facebook app that serves up "the five best videos every day."
????Slide has come out with other apps since its purchase by Google, but interestingly not for the Android operating system. Instead, creations such as Disco, a group messaging app, are currently offered only on Apple's iOS. But given Google's recent activity, don't be shocked if Slide's apps start to come pre-loaded on Motorola models. |
7.在線廣告優(yōu)化和管理公司AdMeld
收購(gòu)金額：4億美元
宣布時(shí)間：2011年6月
聯(lián)邦貿(mào)易委員會(huì)批準(zhǔn)情況：正在審核
????如果這一收購(gòu)獲得批準(zhǔn)，谷歌將擁有在線頁(yè)面廣告的點(diǎn)對(duì)點(diǎn)解決方案,。在收購(gòu)宣布后不久發(fā)布的一則通告中,，瑞士信貸（Credit Suisse）指出，收購(gòu)AdMeld公司恰是谷歌完成其拼圖游戲的最后一塊：廣告從廣告商發(fā)布開始,，通過廣告公司到達(dá)需求方平臺(tái)上,，即谷歌2010年6月收購(gòu)的顯示廣告公司Invite Media。隨后,，廣告將抵達(dá)廣告交易所——由谷歌在本榜單上排名靠后的收購(gòu)——網(wǎng)絡(luò)廣告公司DoubleClick經(jīng)營(yíng),。此后，再到達(dá)廣告網(wǎng),，再到達(dá)供應(yīng)方平臺(tái)——AdMeld,。從AdMeld開始，這則廣告會(huì)通過本文提到的另一家被收購(gòu)公司,，視頻網(wǎng)絡(luò)YouTube抵達(dá)用戶,。長(zhǎng)期追蹤谷歌動(dòng)態(tài)的人會(huì)發(fā)現(xiàn)，這個(gè)廣告系統(tǒng)要用到四個(gè)谷歌近期的購(gòu)買的公司,，其中三筆交易都位列谷歌迄今為止最大的十宗收購(gòu)案,。 |
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7. AdMeld
Price: $400 million
Announced: June 2011
FTC Approval: Under review
????If this purchase goes through, Google will have its end-to-end solution in online display advertising. In a note from shortly after the purchase announcement, Credit Suisse demonstrated that the purchase of AdMeld fit as the final piece in the puzzle: an ad would start with the advertiser and go through an ad agency to a demand side platform -- Google's June acquisition Invite Media. Then the ad would go to an ad exchange -- covered by Google's acquisition later in this list, DoubleClick. Next, on to its ad network and then to a supply side platform -- AdMeld. From AdMeld, the ad would reach users via a publisher such as yet another acquisition featured here, YouTube. For those keeping score, that kind of ad system would make use of four relatively recent purchases, three of which make Google's all-time top 10. |
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