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????據(jù)美國(guó)全國(guó)廣播公司財(cái)經(jīng)頻道（CNBC）的凱特?凱莉透露【她似乎已在主承銷商摩根斯坦利（Morgan Stanley）公司找到了穩(wěn)定的信息來(lái)源】,，社交游戲巨子Zynga公司（Zynga）計(jì)劃于本周遞交相關(guān)文件申請(qǐng)進(jìn)行首度公開(kāi)募股,。該公司希望以150億到200億美元的市值募集15億美元到20億美元。這意味著Zynga已在二級(jí)市場(chǎng)交易的價(jià)格出現(xiàn)25%的溢價(jià),，也為不敢買(mǎi)入團(tuán)購(gòu)網(wǎng)站Groupon公司股票的交易者提供了另種一選擇,。

????不管何時(shí)打開(kāi)Zynga公司的股票發(fā)行推薦書(shū)（S-1），不出意外,，大多數(shù)批評(píng)都集中在該公司對(duì)Facebook公司的依附關(guān)系上（新股發(fā)行者不管取得多大成功,，總是難逃批評(píng)）。

????我最好的推測(cè)是,，當(dāng)然僅僅只是推測(cè)而已,，這波抨擊將是短命的，很快就會(huì)被人遺忘。從客戶的角度看,，存儲(chǔ)內(nèi)存平臺(tái)Fusion-IO公司對(duì)Facebook的依賴極大,，但這并未有損該公司的股價(jià)?；ヂ?lián)網(wǎng)內(nèi)容供應(yīng)商Demand Media公司承認(rèn),，潛在的大患是谷歌公司（Google）頻繁修改其搜索算法，但其股價(jià)仍然堅(jiān)挺（雖然它一度在二級(jí)市場(chǎng)苦苦掙扎）,。

????真正的問(wèn)題在于,，人們是否能普遍接受像Facebook這樣的互聯(lián)網(wǎng)公司作為一個(gè)合法穩(wěn)定的平臺(tái)，為其他上市公司的發(fā)展提供基礎(chǔ),。就像現(xiàn)在人們普遍認(rèn)可微軟公司（Microsoft）或蘋(píng)果公司（Apple）的操作系統(tǒng)是軟件開(kāi)發(fā)者的共用平臺(tái)一樣。

????Zynga公司將是迄今為止最大的一次實(shí)驗(yàn),，而它顯然已通過(guò)私募市場(chǎng)的初步考驗(yàn)了,。即將到來(lái)的首度公開(kāi)募股將是一場(chǎng)決賽。

????譯者：清遠(yuǎn)

????Social gaming juggernaut Zynga plans to file for an IPO this week, according to CNBC's Kate Kelly (who seems to have found a steady leak within lead underwriter Morgan Stanley). It would look to raise between $1.5 billion and $2 billion, at a valuation of between $15 billion and $20 billion. This would represent up to a 25% premium to where Zynga has been trading on the secondary markets, and could serve as a portfolio alternative to traders scared of getting into Groupon.

????Whenever we do get to see Zynga's S-1, expect most of the criticism to focus on its Facebook dependency (there always is criticism of a new issuer, no matter how successful).

????My best guess, and it's only a guess, is that this line of attack will be short, swift and forgotten. Fusion-IO (FIO) was largely reliant on Facebook from a client perspective, and that hasn't hurt the stock. Demand Media (DMD) admitted potential disaster is Google (GOOG) tinkered too much with its search algorithms, yet still priced well (although it had struggled in the aftermarket).

????The real question is if an Internet company like Facebook can be widely accepted as a legitimate, stable platform upon which other publicly-traded companies can build. Kind of like how the Microsoft or Apple operating systems are viewed today for software makers.

????Zynga will be the largest test to date, and it clearly has passed the private-market preliminaries. Its IPO will be the medal round.