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????蘋果（Apple）最近針對(duì)出版行業(yè)推出了新的訂閱計(jì)劃——包括一鍵式購(gòu)買以及過濾垃圾郵件等,，喜歡這項(xiàng)訂閱計(jì)劃的消費(fèi)者，可能很難理解出版商們?yōu)楹尾辉附邮茉撚?jì)劃,。

????于是,，出版商們開始使用比喻這一“重磅炸彈”對(duì)蘋果進(jìn)行攻擊。以下是近來一些新聞報(bào)道的節(jié)選：

? “過去一些年里,，傳統(tǒng)出版商們一直像中學(xué)里的乖乖女,，一直被人們忽視，而那些新生則吸引了大家的全部注意,?！薄骶S?卡爾，《紐約時(shí)報(bào)》（New York Times）

? “他們（指蘋果——譯注）就好比你中學(xué)時(shí)的漂亮女友,，無緣無故就跟你翻臉,。”一位出版界高管抱怨道,?！段鱽?摩西，MediaWeek

? Last.fm的聯(lián)合創(chuàng)始人理查德?瓊斯說得更直白：“蘋果對(duì)iPhone在線音樂服務(wù)宣判了死刑?！薄獑淌?哈利迪,，《衛(wèi)報(bào)》（Guardian）

????弗雷德里克?菲歐克斯在Monday Note網(wǎng)站發(fā)表文章,，詳盡分析了出版商們面臨的困境,。具體內(nèi)容請(qǐng)參閱該網(wǎng)站。

????譯者：項(xiàng)航

????It's not easy to explain to customers who like the sound of Apple's (AAPL) new subscription plan -- from one-click purchases to protection from junk mail -- why it's a deal breaker for publishers.

????So they've turned to the most powerful weapon in their literary arsenal -- the metaphor. A sample from Monday's news stories:

? "Traditional print publishers have spent the past few years cast in the role of the nice old-fashioned girl in high school who was ignored while more recent arrivals got all the attention." -- David Carr, the New York Times

? "They're the beautiful girlfriend you had in high school who was a bitch for no apparent reason," grumbled one publishing executive. -- Lucia Moses, MediaWeek

? Richard Jones, the co-founder of Last.fm, put it more bluntly: "Apple just ____ over online music subs for the iPhone." -- Josh Halliday, the Guardian

????For more substantive analysis of the publisher's predicament, see Frédéric Filloux's Monday Note.