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專欄 - 蘋(píng)果2_0

從新版安卓系統(tǒng)來(lái)看,,谷歌再次奮起直追蘋(píng)果

Philip Elmer-DeWitt 2015年06月02日

蘋(píng)果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,,就會(huì)相信他所說(shuō)的話,。蘋(píng)果的數(shù)百萬(wàn)用戶中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋(píng)果投資者也賺得盆滿缽滿,。不過(guò),Elmer-DeWitt認(rèn)為,,在報(bào)道蘋(píng)果公司時(shí)有點(diǎn)懷疑精神不是壞事,。聽(tīng)他的應(yīng)該沒(méi)錯(cuò)。要知道,,他自從1982年就開(kāi)始報(bào)道蘋(píng)果、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司,。
自從喬布斯稱安卓是個(gè)“偷來(lái)的產(chǎn)品”,,并發(fā)誓要徹底毀滅它以來(lái),,幾年的時(shí)間已經(jīng)過(guò)去了。但問(wèn)題依然存在,。它先是復(fù)制App Store做出了Google Play,,現(xiàn)在又在復(fù)制Apple Pay來(lái)做它的Android Pay。

????又到了每年的這個(gè)時(shí)候,。

????谷歌的I/O峰會(huì)于5月28日正式開(kāi)幕,,蘋(píng)果的全球開(kāi)發(fā)者大會(huì)也將于一周半后如期舉行。兩家公司都想搶足眼球,,在氣勢(shì)上壓倒對(duì)方,,在渴望點(diǎn)擊率的科技媒體的慫恿下,各種泄密,、發(fā)布和令人驚嘆的頭條即將競(jìng)相登場(chǎng),。

????今天是蘋(píng)果的Apple Pay,明天就會(huì)是其它什么東西,。自從喬布斯稱安卓是個(gè)“偷來(lái)的產(chǎn)品”,,并發(fā)誓要徹底毀滅它以來(lái),幾年的時(shí)間已經(jīng)過(guò)去了,。這種說(shuō)法雖然早已冷卻下來(lái),,但問(wèn)題還是同樣的問(wèn)題。谷歌的安卓就是靠復(fù)制蘋(píng)果才做出來(lái)的,。它先是復(fù)制App Store做出了Google Play,,現(xiàn)在又在復(fù)制Apple Pay來(lái)做它的Android Pay。

????谷歌當(dāng)然有很多值得敬佩的地方,。我很欽佩他們勇于解決一些極為棘手的工程問(wèn)題:機(jī)器學(xué)習(xí),、自動(dòng)駕駛汽車和地圖繪制。谷歌繪制的地圖涵蓋全球所有道路,,單單這一點(diǎn)就令人欽佩不已,。

????但安卓有點(diǎn)不一樣,它是個(gè)防御型的項(xiàng)目,??紤]到當(dāng)iPhone開(kāi)始研發(fā)的時(shí)候,谷歌還在蘋(píng)果董事會(huì)有一席之位,,說(shuō)它有些卑鄙也不為過(guò),。

????安卓一直沒(méi)能做得像iOS一樣好,但它也算不錯(cuò)了。而且它為亞洲的許多快速追隨者們打開(kāi)了一扇門(mén),,后者向市場(chǎng)推出了大量相似產(chǎn)品,。

????喬布斯當(dāng)年曾經(jīng)威脅要“核平”安卓,或許就是因?yàn)樗A(yù)見(jiàn)到了這一幕,。后來(lái)喬布斯向法庭討公道,,但這也是個(gè)防御性的舉動(dòng)。蘋(píng)果的長(zhǎng)處在于設(shè)計(jì)一些連我們自己都沒(méi)有意識(shí)到我們需要的設(shè)備,,而不是打官司,、買專利,或是為了競(jìng)爭(zhēng)而添加這樣那樣的功能,。

????據(jù)高德納公司統(tǒng)計(jì),,去年全球出貨的安卓設(shè)備超過(guò)了10億部,達(dá)到了蘋(píng)果出貨量的5倍,。在功能和服務(wù)上,,兩大平臺(tái)已形成均勢(shì)。

????不過(guò)值得安慰的是,,雖然我們不知道安卓和iOS的對(duì)拼會(huì)怎樣發(fā)展,,但市場(chǎng)總有足夠的空間容下兩大智能手機(jī)操作系統(tǒng)。另外,,安卓現(xiàn)在還在糾結(jié)怎樣賺錢的問(wèn)題,,而iOS早已使蘋(píng)果成了這個(gè)星球上最有價(jià)值的公司。(財(cái)富中文網(wǎng))

????譯者:樸成奎

????審校:任文科

????It’s that time of year again.

????Google’s I/O conference begins today and Apple’s World Wide Developers Conference follows in a week and a half. Get ready for a barrage of competing leaks, releases and screaming headlines as each company tries to upstage the other, egged on by a click-hungry tech press.

????Today it’s Apple Pay. Tomorrow it will be something else.We’ve come a long way since Steve Jobs called Android “a stolen product” and promised to destroy it. The rhetoric has cooled, but the issue is the same. Google copied Apple to make Android. It copied the App Store to make Google Play. It’s copying Apple Pay to make Android Pay.

????There’s much to admire in Google. I’m awed by their willingness to tackle truly daunting engineering problems: Machine learning, Autonomous cars. Mapping the Internet. Mapping, for that matter, the world’s roads and highways.

????But Android was something different. It was a defensive play, and a sneaky one at that, given that Google had a seat on Apple’s board of directors while the iPhone was in development.

????Android was never as good as iOS, but it was good enough. It opened the door to Asia’s fast followers, who flooded the market with me-too products.

????Jobs may have seen what was coming when he threatened to go “thermonuclear” on Android. He turned to the courts for relief, but that too was a defensive play. Apple’s strength comes from designing must-have devices we didn’t know we needed, not from filing lawsuits, buying patents or adding features to keep up with the competition.

????Last year, more than a billion Android devices were shipped, according to Gartner, five times as many as Apple. In terms of features and services, the two platforms have reached a rough parity.

????If there’s any consolation for the way Android vs. iOS turned out, it’s that there seems to be room in the market for two dominant smartphone operating systems. And while the competition is still trying to figure out how to make money from Android, iOS has made Apple the most valuable company on the planet.

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