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????最近有關(guān)蘋果（Apple）和中國移動（China Mobile）即將達成合作協(xié)議的消息在坊間流傳甚廣,，位于香港的調(diào)研公司Counterpoint Research也適時地發(fā)布了一份市場調(diào)查報告。從中可以看到,，即便蘋果還未與世界最大的移動運營商達成協(xié)議,，iPhone在中國智能手機市場的份額也已經(jīng)狂飆至12%。 ????Counterpoint報告的要點如下： ????今年10月,，蘋果在中國智能手機市場份額從9月份的3%暴漲到了12%,，一舉成為中國市場上的第三大智能手機生產(chǎn)廠商。雖然iPhone 5s未能像幾年前iPhone 4s發(fā)布時那樣,，在零售店前引來滾滾人流,，但從上市首月的銷量來看，iPhone 5s顯然要比iPhone 5成功得多,。隨著與中國移動合作在即,，三大運營商已經(jīng)盡數(shù)加入蘋果運營商陣營。它們勢必會在中國點燃“價格戰(zhàn)”戰(zhàn)火,，進一步推高iPhone 5s的銷量,。今年12月或明年1月,，蘋果甚至有可能成為中國市場排名第一的智能手機廠商。 ????報告還指出,，三星（Samsung）Galaxy S4由于在某些市場降價銷售,，10月銷量短暫上揚，不過這個勢頭很難延續(xù),，因為Galaxy Note III已經(jīng)取代了它的旗艦機地位,。（財富中文網(wǎng)） ????譯者：項航 |
????Amid almost daily signs that a distribution deal between Apple (AAPL) and China Mobile (CHL) is imminent comes the attached chart from Hong Kong-based Counterpoint Research. It shows that even without the formal endorsement of the world's largest carrier, Apple's share of Chinese smartphone sales in October had surged to 12%. ????From Counterpoint's report: ????Apple's smartphone marketshare climbed to 12% mark in China in October, instantly making it the 3rd largest smartphone player in the market up from a modest 3% share in September. Although the iPhone 5s didn't attract long queues outside Apple retails stores as the iPhone 4S did couple of years ago but it definitely was more successful compared to what iPhone 5 registered in terms of overall sales in a month. Also, with China Mobile deal on the horizon, Apple iPhone 5s at all three carriers will for sure ignite a 'price war' boosting the overall iPhone 5s sales in China. This might allow Apple to even reach the No. 1 smartphone player in December or January in China. ????The report notes that Samsung's Galaxy S4 saw a temporary uptick in October due to a price discount in some markets, but that the S4 had been "pushed ... towards the end of its 'flagship lifecycle'" by the Galaxy Note III. |
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