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今日科技速遞:微軟招聘設(shè)計(jì)師助陣Windows應(yīng)用

JP Mangalindan 2012年06月05日

《財(cái)富》獨(dú)家專欄,,薈萃網(wǎng)絡(luò)媒體當(dāng)日最具新聞價(jià)值的科技短文,。讓您一覽全球科技界最新動(dòng)態(tài)。
奧巴馬上臺后美國對伊朗網(wǎng)絡(luò)戰(zhàn)規(guī)模擴(kuò)大,;Facebook的“喜歡”功能變身廣告,;微軟IE默認(rèn)“不追蹤”功能是正確之舉

奧巴馬上臺后美國對伊朗網(wǎng)絡(luò)戰(zhàn)規(guī)模擴(kuò)大(紐約時(shí)報(bào))

??? 奧巴馬入主白宮幾個(gè)月時(shí)開始,,他就秘密下令對伊朗核濃縮設(shè)施的電腦系統(tǒng)進(jìn)行越來越復(fù)雜的襲擊。這個(gè)項(xiàng)目的參與者表示,,伊朗是美國第一個(gè)持續(xù)使用網(wǎng)絡(luò)武器的國家,,奧巴馬上臺后,美國對伊朗的網(wǎng)絡(luò)戰(zhàn)規(guī)模顯著擴(kuò)大,。

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Facebook的“喜歡”功能變身廣告(紐約時(shí)報(bào))

??? 許多公司、包括亞馬遜(Amazon)付費(fèi)給Facebook,,希望Facebook用戶在訪問他們的品牌時(shí),,如果通過社交插件點(diǎn)擊了“喜歡”按鈕,或是通過其它某種方式訪問了他們的品牌后,,網(wǎng)頁可以跳出相關(guān)動(dòng)畫廣告,。Facebook用戶在注冊的時(shí)候已經(jīng)同意了篇幅長達(dá)4,000多個(gè)詞的服務(wù)條款,接受廣告也是其中的一條,。目前Facebook增加利潤的壓力越來越大,,而且它還急著要實(shí)現(xiàn)IPO時(shí)的承諾,因此Facebook越來越依賴這種方法以提高的廣告收益,。Facebook表示它并沒有詳細(xì)劃分有多少收入來自此類廣告,。不過Facebook近來在股市的表現(xiàn)非常低迷,股價(jià)已經(jīng)相較發(fā)行價(jià)格暴跌了22個(gè)百分點(diǎn),,因此Facebook很可能更迫切地采用這種廣告來賺錢,。

微軟IE默認(rèn)“不追蹤”功能是正確之舉(PC世界)

??? 微軟(Microsoft)首席隱私官布蘭登?林奇在一片博客文章中解釋了公司的這個(gè)決定,他承認(rèn)在線廣告對互聯(lián)網(wǎng)公司非常重要,,而且他也認(rèn)為,,與用戶關(guān)聯(lián)性更強(qiáng)、更個(gè)性化的網(wǎng)絡(luò)體驗(yàn)才是消費(fèi)者所接受的價(jià)值,。不過最后林奇寫道:“我們認(rèn)為,,涉及與消費(fèi)者的網(wǎng)絡(luò)行為有關(guān)的信息如何被追蹤、分享和使用的這個(gè)問題上,,消費(fèi)者應(yīng)該有更多的控制權(quán),。”

微軟招聘設(shè)計(jì)師助陣Windows應(yīng)用(彭博通訊社)

??? 微軟眼下正急著給下一代Windows操作系統(tǒng)設(shè)計(jì)全套的應(yīng)用,,因此它聯(lián)合了一些設(shè)計(jì)機(jī)構(gòu),,招聘了一批實(shí)習(xí)生,還派出工程師在世界各地進(jìn)行巡講,,幫助開發(fā)者構(gòu)建Windows應(yīng)用,。

Obama order sped up wave of cyberattacks against Iran [THE NEW YORK TIMES]

??? From his first months in office, President Obamasecretly ordered increasingly sophisticated attacks on the computer systems that run Iran's main nuclear enrichment facilities, significantly expanding America's first sustained use of cyberweapons, according to participants in the program.

On Facebook, 'Likes' become ads [THE NEW YORK TIMES]

??? Amazon is one of many companies that pay Facebook to generate these automated ads when a user clicks to "like" their brands or references them in some other way. Facebook users agree to participate in the ads halfway through the site's 4,000-word terms of service, which they consent to when they sign up. With heightened pressure to step up profits and live up to the promise of its gigantic public offering, Facebook is increasingly banking on this approach to generate more ad revenue. The company said it does not break down how much revenue comes from such ads. Its early stock market performance — down 22 percent from its offering price — is likely to increase the urgency.

Microsoft does the right thing with default 'Do Not Track' [PC WORLD]

??? In a blog post explaining the decision, Microsoft Chief Privacy Officer Brendon Lynch acknowledges that online advertising is important to the Internet economy, and that consumers receive value in the form of a more relevant, personalized Web experience. In the end, though, Lynch states, "We believe that consumers should have more control over how information about their online behavior is tracked, shared and used."

Microsoft recruits designers in race for Windows apps [BLOOMBERG]

??? Microsoft Corp. is so eager to have a panoply of applications for the next version of itsWindows operating system that it has lined up design firms, recruited interns and sent engineers on an around-the-world road show to help developers get them built.

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