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打擊盜版,,微軟一個(gè)人的戰(zhàn)爭(zhēng)

打擊盜版,,微軟一個(gè)人的戰(zhàn)爭(zhēng)

Tory Newmyer 2012-05-10
微軟想要求外國(guó)制造商證明他們沒(méi)有使用盜版軟件,,沒(méi)想到卻導(dǎo)致其他科技巨頭的群起而攻之,。業(yè)界認(rèn)為,自證清白的工作需要耗費(fèi)不可估量的資金,。法案帶來(lái)的麻煩比實(shí)際的好處大得多,,可謂得不償失。

微軟CEO史蒂夫?鮑爾默

????微軟(Microsoft)在一場(chǎng)旨在說(shuō)服美國(guó)聯(lián)邦政府和州政府重拳打擊軟件盜版的行動(dòng)中把自己定位成美國(guó)制造業(yè)的最佳伙伴,。微軟的說(shuō)辭是:外國(guó)制造商正在通過(guò)使用盜版軟件大量削減成本,因此他們與遵守游戲規(guī)則的美國(guó)制造商相比,,擁有了一種不公平的競(jìng)爭(zhēng)優(yōu)勢(shì),。

????微軟表示,加強(qiáng)執(zhí)法將保護(hù)美國(guó)的大企業(yè),,如蘋(píng)果(Apple),、思科(Cisco)、戴爾(Dell),、惠普(HP),、谷歌(Google)、IBM,、摩托羅拉(Motorola)和施樂(lè)(Xerox)等,。誰(shuí)料微軟的做法恰恰引起了其中一些公司的反對(duì)。

????科技巨頭們的爭(zhēng)端主要集中在微軟正在加州州議會(huì)推動(dòng)的一項(xiàng)法案上,,不過(guò)現(xiàn)在這場(chǎng)爭(zhēng)端已經(jīng)蔓延到了國(guó)會(huì),,一直在觀察這個(gè)問(wèn)題的游說(shuō)者們認(rèn)為,這場(chǎng)爭(zhēng)端可能會(huì)迅速激化,。

????微軟表示,,它的做法只是想創(chuàng)造一個(gè)公平的競(jìng)爭(zhēng)環(huán)境。由于侵犯知識(shí)產(chǎn)權(quán)造成的不公平競(jìng)爭(zhēng),,過(guò)去十年里美國(guó)的制造業(yè)工作崗位正在加速向海外流失,。微軟引用了一份商業(yè)軟件聯(lián)盟(Business Software Alliance)的研究稱(chēng),如果在四年時(shí)間里將盜版現(xiàn)象減少10%,,將產(chǎn)生近380億美元的經(jīng)濟(jì)產(chǎn)值,,并創(chuàng)造25,000個(gè)科技行業(yè)的新增工作崗位。

????微軟副總法律顧問(wèn)南希?安德森在一份聲明中稱(chēng):“IT盜版損害了創(chuàng)新,,并且使遵紀(jì)守法的企業(yè)在與那些通過(guò)盜竊知識(shí)產(chǎn)權(quán)走捷徑的企業(yè)競(jìng)爭(zhēng)時(shí)處于不利地位,。”

????反對(duì)微軟提案的人則認(rèn)為,,微軟正在推動(dòng)的這個(gè)法案意味著各企業(yè)需要證明,,其錯(cuò)綜復(fù)雜、規(guī)模龐大的供應(yīng)鏈上的每一行代碼都是合法的,沒(méi)有使用盜版軟件,,然而這樣做所涉及的成本難以估量,。微軟在加州希望通過(guò)立法程序要求該州的制造商證明他們只使用了正版軟件。不過(guò)同在加州的其他科技公司卻認(rèn)為這樣做的復(fù)雜性大于好處,。

????加州制造業(yè)與科技協(xié)會(huì)(California Manufacturers and Technology Association)的游說(shuō)者桃樂(lè)絲?羅斯羅克認(rèn)為:“這些公司非常關(guān)心全球市場(chǎng)的知識(shí)產(chǎn)權(quán),,但即便對(duì)于那些遵紀(jì)守法的企業(yè)來(lái)說(shuō),這項(xiàng)法案也增加了他們的風(fēng)險(xiǎn),?!?/p>

????現(xiàn)在我們還不是完全清楚微軟為何會(huì)采取一個(gè)讓它與其它主要軟件廠商對(duì)立的戰(zhàn)略。不過(guò)像微軟和思科這樣的軟件廠商一直在全球各地積極地監(jiān)督軟件盜版,。而且這兩家公司依賴的是兩個(gè)毫不相干的供應(yīng)商網(wǎng)絡(luò)。

????Microsoft is pitching itself as the new best friend of American manufacturing in a campaign aimed at convincing state and federal authorities to crack down on software piracy. The company's argument: foreign manufacturers are slashing costs by ripping off software, giving them a competitive advantage over Americans playing by the rules.

????But the push is engendering opposition from some of the very companies the software giant says stricter enforcement is meant to protect -- a roster that includes Apple, Cisco, Dell, HP, Google, IBM, Motorola, and Xerox.

????The nascent battle of tech titans for now centers on a bill Microsoft (MSFT) is working to steer through the California state legislature, but it has also landed in Congress and lobbyists watching the issue expect it to intensify quickly.

????Microsoft contends it is simply seeking to level a playing field whose tilt has accelerated the offshoring of manufacturing jobs over the last decade. It points to a study by the Business Software Alliance showing that reducing piracy by 10% over four years would generate nearly $38 billion in new economic activity and create 25,000 new tech-industry jobs.

????"Pirated IT undermines innovation and puts law abiding businesses at a disadvantage when competing with companies that choose the shortcut of stealing intellectual property," Microsoft deputy general counsel Nancy Anderson said in a statement.

????Opponents counter the fix the company is pushing would require firms to certify, at immeasurable cost, every line of code in huge, far-flung supply chains. And in California, where Microsoft is backing legislation requiring state contractors to certify they've only used licensed software, home-state tech companies see more complications than benefits.

????"These companies are very concerned about intellectual property in global markets," says Dorothy Rothrock, a lobbyist for the California Manufacturers and Technology Association, "but this bill increases the risks even for good actors."

????It's not entirely clear why Microsoft would adopt a strategy that puts it at odds with other major software makers. Both Microsoft and Cisco, for example, aggressively police piracy violations across the globe -- and both rely on similarly disparate networks of suppliers.

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