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專欄 - 蘋(píng)果2_0

亞馬遜瀏覽器暗藏玄機(jī)

Philip Elmer-DeWitt 2011年09月30日

蘋(píng)果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,,就會(huì)相信他所說(shuō)的話,。蘋(píng)果的數(shù)百萬(wàn)用戶中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋(píng)果投資者也賺得盆滿缽滿。不過(guò),,Elmer-DeWitt認(rèn)為,,在報(bào)道蘋(píng)果公司時(shí)有點(diǎn)懷疑精神不是壞事,。聽(tīng)他的應(yīng)該沒(méi)錯(cuò)。要知道,,他自從1982年就開(kāi)始報(bào)道蘋(píng)果,、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司。
筆者認(rèn)為,,與Fire平板電腦相比,,亞馬遜推出的新款Silk瀏覽器才是重頭戲

????圖片來(lái)源:亞馬遜

????亞馬遜(Amazon)周三發(fā)布的新款硬件設(shè)備占據(jù)了當(dāng)日各大媒體的頭條,。大部分媒體均在預(yù)測(cè),,亞馬遜的Fire平板電腦能否搶占蘋(píng)果(Apple)iPad或巴諾公司(Barnes & Noble)Nook平板的市場(chǎng)份額,或者兩者通吃,。

????但第二天,,媒體卻紛紛將焦點(diǎn)對(duì)準(zhǔn)了另一項(xiàng)軟件技術(shù)的潛在影響,它就是亞馬遜軟件工程人員為提高新款移動(dòng)設(shè)備的網(wǎng)頁(yè)加載速度而專門設(shè)計(jì)的瀏覽器,。此前,,這款瀏覽器并未被過(guò)多宣傳,因此它的出現(xiàn)著實(shí)出乎所有人的意料,。

????亞馬遜將這款瀏覽器命名為Silk,。亞馬遜CEO杰夫?貝佐斯這款瀏覽器的定位就是為當(dāng)今日益復(fù)雜的網(wǎng)頁(yè)提供快速加載解決方案。他以CNN.com的主頁(yè)作為典型實(shí)例說(shuō)明了這個(gè)問(wèn)題,。CNN.com的主頁(yè)包含了53張靜態(tài)圖片,、39張動(dòng)態(tài)圖片、3個(gè)Flash文件,、來(lái)自7個(gè)不同域名的30個(gè)JavaScript文件,、29個(gè)HTML文件以及7個(gè)CSS文件。

????貝佐斯和公司工程師解釋稱,,為了減少不合理的延遲,,在手持設(shè)備中快速加載所有內(nèi)容,亞馬遜將任務(wù)分為兩部分:一部分由平板電腦完成,,但大部分工作則交給亞馬遜龐大的服務(wù)器群,。用戶的網(wǎng)絡(luò)請(qǐng)求將被發(fā)送到這里進(jìn)行預(yù)處理,若有可能,,可高速緩存,,用于未來(lái)使用。

????周三下午,,克里斯?埃斯皮諾薩在內(nèi)容發(fā)布平臺(tái)posterous上就亞馬遜的新產(chǎn)品發(fā)表了一則評(píng)論,,被廣泛轉(zhuǎn)載。他在評(píng)論中解釋道:“這款瀏覽器的意義在于,亞馬遜可以捕捉和控制Fire用戶進(jìn)行的每一次網(wǎng)絡(luò)訪問(wèn),。他們?yōu)g覽的每一個(gè)網(wǎng)頁(yè),、訪問(wèn)的每一條連接、進(jìn)行的每一次點(diǎn)擊,、查看的每一則廣告都將通過(guò)世界上規(guī)模最龐大的服務(wù)器群組進(jìn)行處理,。如果還有人在對(duì)Facebook Timeline功能的數(shù)據(jù)挖掘能力贊嘆不已,那亞馬遜所面臨的巨大機(jī)遇則會(huì)讓Facebook黯然失色,。目前,,亞馬遜已經(jīng)擁有了所有公司夢(mèng)寐以求的東西:客戶會(huì)去其他哪些商店購(gòu)物?這些商家會(huì)給出什么價(jià)格,?一切都一清二楚,。而且,亞馬遜獲取這些數(shù)據(jù)不用像谷歌(Google)一樣投入巨資,、費(fèi)盡心思,,依靠主動(dòng)地抓取網(wǎng)頁(yè),而是通過(guò)提供一項(xiàng)簡(jiǎn)單的緩存服務(wù),,由Fire用戶來(lái)完成抓取網(wǎng)頁(yè)的工作,,亞馬遜只需守株待兔,就能獲得這些信息,。實(shí)際上,,F(xiàn)ire用戶成了亞馬遜的‘土耳其機(jī)器人’( Mechanical Turk)。他們義務(wù)抓取網(wǎng)頁(yè),,然后向亞馬遜提供最有價(jià)值的用戶行為緩存?!?/p>

????譯者:阿龍/喬樹(shù)靜

????The hardware Amazon (AMZN) introduced Wednesday dominated the early headlines. Most of the coverage focused on whether Amazon's Fire tablet will cut into sales of Apple's (AAPL) iPad or Barnes & Noble's (BKS) Nook or both.

????But the second-day stories have started to zero in on the implications of a less-heralded -- and more unexpected -- announcement: The special-purpose browser Amazon's software engineers have designed to speed up Web searches on their new mobile device.

????It's called Silk, and CEO Jeff Bezos pitched it as a solution to the problem of pulling up content from today's increasingly complex Web pages, using as an example a typical CNN.com home page with its 53 static images, 39 dynamic images, 3 Flash files, 30 JavaScript files from 7 different domains, 29 HTML files and 7 CSS files.

????To get all this on the screen of a hand-held device without an unreasonable delay, Bezos and his engineers explained, Amazon has split the task in two: Some of the work is done by the tablet, but most is carried out in Amazon's giant server farms, where users' Web request are sent for pre-processing and, where possible, caching for future use.

????"What this means," explained posterous' Chris Espinosa in a widely quoted commentary posted Wednesday afternoon, "is that Amazon will capture and control every Web transaction performed by Fire users. Every page they see, every link they follow, every click they make, every ad they see is going to be intermediated by one of the largest server farms on the planet. People who cringe at the data-mining implications of the Facebook Timeline ought to be just floored by the magnitude of Amazon's opportunity here. Amazon now has what every storefront lusts for: the knowledge of what other stores your customers are shopping in and what prices they're being offered there. What's more, Amazon is getting this not by expensive, proactive scraping the Web, like Google has to do; they're getting it passively by offering a simple caching service, and letting Fire users do the hard work of crawling the Web. In essence the Fire user base is Amazon's Mechanical Turk, scraping the Web for free and providing Amazon with the most valuable cache of user behavior in existence."

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