沃爾瑪

????眼下,，零售巨頭沃爾瑪公司（Wal-Mart）正面臨墨西哥行賄丑聞帶來(lái)的沖擊,，但它至少還能從其Facebook充滿友善氣氛的頁(yè)面中尋求到些許安慰。沃爾瑪在社交網(wǎng)絡(luò)Facebook上共有1,500多萬(wàn)粉絲。任何一天,，就算只有其中一部分消費(fèi)者在關(guān)注沃爾瑪，它仍然是一個(gè)健康的受眾群體,。沃爾瑪常規(guī)的促銷活動(dòng)都能吸引成千上萬(wàn)的消費(fèi)者給出“喜歡”的反饋,，而最近的復(fù)活節(jié)填空題更是帶來(lái)了11,000多條評(píng)論。但是,，沃爾瑪?shù)膬?yōu)勢(shì)不僅如此,，因?yàn)槲譅柆敁碛写罅糠劢z。另外,，它的公司頁(yè)面在產(chǎn)品宣傳以及與粉絲互動(dòng)之間實(shí)現(xiàn)了良好的平衡,，其中大部分內(nèi)容均綁定節(jié)假日，如“全國(guó)寵物狗節(jié)”,。

Wal-Mart

????As the company faces the fallout of alleged bribery in Mexico, it can take comfort in the friendly confines of its Facebook page. The retail giant has over 15 million fans on the social network. Getting even a fraction of those consumers to pay attention on any given day means a healthy audience. Promotions routinely receive thousands of "Likes," while a recent Easter fill-in-the-blank question inspired over 11,000 comments. But the company isn't just good because it has a large following. Its corporate page strikes the right balance of product announcements and fan interaction, much of it pegged to holidays such as "National Puppy Day."