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亞馬遜的數(shù)字化賭博

亞馬遜的數(shù)字化賭博

JP Mangalindan 2012-05-02
2011年第三財季,,亞馬遜在交付中心和Kindle上耗費(fèi)巨資,,導(dǎo)致其凈利潤暴跌,,投資者對此大為恐慌?,F(xiàn)在,,歷史不會重演,。今年第一財季,,亞馬遜的營收和利潤都輕松超出業(yè)界預(yù)期,。分析人士稱,亞馬遜高風(fēng)險的數(shù)字戰(zhàn)略已經(jīng)開始奏效,。

????約賽表示:“亞馬遜的目標(biāo)非常明確——在電子商務(wù)中采取薄利多銷的策略,,使其所獲得的絕對收益最大化。利潤率很重要,,這一點(diǎn)很正確,,但總體營收不斷增長才是關(guān)鍵?!?/p>

????亞馬遜在第一財季宣布以7.75億美元收購機(jī)器人公司Kiva Systems,,交易有望在本財季完成。不過,,現(xiàn)在就開始討論該收購何時會給亞馬遜帶來收益還為時尚早,。斯庫達(dá)在電話會議上承認(rèn),亞馬遜仍需弄清如何在其所有倉儲系統(tǒng)中采用Kiva機(jī)器人技術(shù),。

????譯者:項(xiàng)航

????"Amazon's very clear their goal is maximize absolute dollars to the extent that they're benefiting from e-commerce," says Josey. "Margins are important, absolutely right, but if overall dollars are growing that's the key thing."

????As for Kiva Systems, a robotics manufacturer Amazon is buying for $775 million once the deal wraps this quarter, it's too early to tell when the benefits of the acquisition will kick in. Szkutak admitted during the call that Amazon must still figure out how to implement the technology in all their warehouses.

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