Kindle Fire退貨量大猜想

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??? 套用托爾斯泰的文字,,所有幸福的Kindle Fire用戶都是相同的,不幸福的則各有各的不同。 ????為了切身體會(huì)他們的不幸,,了解他們究竟有多么不幸,我們?cè)谥芰缟铣槌鰰r(shí)間閱讀了亞馬遜網(wǎng)站(Amazon.com)上有關(guān)Kindle Fire的反饋,。 ????總計(jì)3,678篇用戶評(píng)論,,將近一半人(47%)給予了Kindle Fire五星的評(píng)價(jià),他們的評(píng)論幾乎如出一轍(最典型的標(biāo)題:“199美元,!物超所值”),。 ????不過(guò)令我們感興趣的是有491篇(13.3%)給出了一星評(píng)價(jià)。它們非常重要,,因?yàn)閬嗰R遜在本季度的報(bào)告中,,極有可能不會(huì)公布用戶退回的Kindle Fire數(shù)量。 |
????All happy Kindle Fire customers, to paraphrase Tolstoy, are the same. Unhappy customers, however, are unhappy in their own way. ????To get a feel for what makes them unhappy -- and how unhappy they are -- we spent some time Saturday morning reading the Kindle Fire feedback on Amazon.com. ????There were 3,678 write-ups in all, nearly half of them (47%) glowing five-star reviews that basically said the same thing (Typical headline: "Outstanding value at $199"). ????What interested us, however, were the 491 (13.3%) one-star reviews. They are relevant because the number of Kindle Fires being returned to the store is likely to be an undisclosed material factor in Amazon's results this quarter. |