
塞夫達(dá)利扎在Spotify上每月可能有超過100萬聽眾,,但這對(duì)維持生計(jì)而言意義不大,。這位伊朗裔荷蘭音樂人憑借實(shí)驗(yàn)音樂在電子流行樂領(lǐng)域引發(fā)了轟動(dòng),可從銀行存款來看,,這些成績帶來的收益不過是杯水車薪,。
塞夫達(dá)利扎在推特上寫道:“我以獨(dú)立音樂人的身份發(fā)行作品已有12年,在沒有大型唱片公司支持的情況下,,建立起了包括粉絲群體在內(nèi)的一切,,但我依然負(fù)擔(dān)不起一周的休假費(fèi)用?!彼€補(bǔ)充說,,平均每百萬次播放量能為音樂人帶來2500美元收入?!翱鄢愘M(fèi),、管理費(fèi)和產(chǎn)品成本后,我們又怎能指望音樂事業(yè)得以持續(xù)呢,?”這位曾與格萊姆斯(Grimes)合作過的音樂人問道,。
塞夫達(dá)利扎這番言論,是對(duì)另一位音樂人詹姆斯·布雷克(James Blake)關(guān)于流媒體體系的熱門帖子的回應(yīng),。
詹姆斯·布雷克說:“如果我們想要高質(zhì)量的音樂,,就得有人為此買單?!彼忉屃耸找嫱緩饺找鏈p少的現(xiàn)狀,,“流媒體服務(wù)的報(bào)酬機(jī)制有失公允,唱片公司要求的分成比例比以往更高,,且往往只是坐享其成,等待音樂人爆紅,,TikTok支付的報(bào)酬也不合理,,而且對(duì)于大多數(shù)音樂人而言,巡演成本高得令人卻步,?!?
Spotify每播放一次支付多少報(bào)酬?
的確,,流媒體已然在音樂行業(yè)占據(jù)主導(dǎo)地位——Spotify報(bào)告稱其實(shí)現(xiàn)了創(chuàng)紀(jì)錄的增長,,去年新增了3100萬付費(fèi)訂閱用戶。就像演員出演Netflix劇集獲得的版稅支票比出演有線電視劇集要少一樣,這些音樂流媒體服務(wù)的收益也不像實(shí)體專輯收益那樣豐厚,。音樂人佐伊·基廷(Zo? Keating)在2020年向《商業(yè)內(nèi)幕》透露,,對(duì)她而言,Apple Music的單次音樂播放能帶來0.012美元收益,;而在Spotify上,,扣除分銷商費(fèi)用后,實(shí)際到手收益僅為0.003美元,。
沒人說成名是件容易的事,,但如今獨(dú)立音樂人似乎更難有出頭之日了。在經(jīng)濟(jì)形勢(shì)尤為動(dòng)蕩的情況下,,獨(dú)立音樂人為生計(jì)苦苦掙扎,,而流媒體時(shí)代讓這一過程變得更加艱難。
音樂人納丁·沙阿(Nadine Shah)對(duì)《紐約時(shí)報(bào)》表示:“如果我們能從流媒體獲得可觀的收益,,那足以支付一周的食品雜貨費(fèi)用,,或在緊要關(guān)頭幫你支付房租或抵押貸款。這就是為什么我覺得有必要談?wù)撨@個(gè)問題,。我看到太多音樂人在苦苦掙扎,。”當(dāng)然,,在當(dāng)下這個(gè)短視頻內(nèi)容競(jìng)爭(zhēng)激烈的創(chuàng)作者經(jīng)濟(jì)環(huán)境中,,想要脫穎而出成為明星,無疑是難上加難,。
羅倫·豪瑞吉[Lauren Jauregui,,作為五美組合(Fifth Harmony)成員成名]在回應(yīng)詹姆斯·布雷克的帖子時(shí)稱,在她的音樂人朋友中,,“所有人都覺得我們無權(quán)因自己的作品獲得報(bào)酬”,。豪瑞吉聲稱音樂行業(yè)是唯一存在此類現(xiàn)象的行業(yè),并補(bǔ)充說人們“將人氣或粉絲數(shù)量與‘成功’混為一談,,因此他們無法理解這些體系對(duì)我們的剝削和壓榨有多嚴(yán)重”,。對(duì)此,塞夫達(dá)利扎表示,,她希望通過“成立一個(gè)專為音樂人爭(zhēng)取權(quán)益的聯(lián)盟”來對(duì)抗這種剝削,。
獨(dú)立音樂人在Spotify上能賺多少錢?
Spotify告訴《財(cái)富》雜志,,2023年,,獨(dú)立音樂人在該平臺(tái)創(chuàng)造的收入首次接近整個(gè)行業(yè)收入的一半。據(jù)一位發(fā)言人透露,,眾多獨(dú)立音樂人在過去一年賺取了近45億美元,。
正如塞夫達(dá)利扎所描述的那樣,,就目前的情況而言,做一名音樂人難以維持生計(jì),。她表示:“因?yàn)槲覀兊纳虡I(yè)模式,,我不得不犧牲健康,連身為母親應(yīng)盡的職責(zé)也難以履行,。問題在于,,如果你想在音樂領(lǐng)域有所建樹,就不能停下腳步,。我對(duì)音樂滿懷熱愛,,從未想過放棄,但我們的藝術(shù)創(chuàng)作卻未能得到應(yīng)有的回報(bào),,這實(shí)在說不通,。” (財(cái)富中文網(wǎng))
譯者:中慧言-王芳
塞夫達(dá)利扎在Spotify上每月可能有超過100萬聽眾,,但這對(duì)維持生計(jì)而言意義不大,。這位伊朗裔荷蘭音樂人憑借實(shí)驗(yàn)音樂在電子流行樂領(lǐng)域引發(fā)了轟動(dòng),可從銀行存款來看,,這些成績帶來的收益不過是杯水車薪,。
塞夫達(dá)利扎在推特上寫道:“我以獨(dú)立音樂人的身份發(fā)行作品已有12年,在沒有大型唱片公司支持的情況下,,建立起了包括粉絲群體在內(nèi)的一切,,但我依然負(fù)擔(dān)不起一周的休假費(fèi)用?!彼€補(bǔ)充說,,平均每百萬次播放量能為音樂人帶來2500美元收入?!翱鄢愘M(fèi),、管理費(fèi)和產(chǎn)品成本后,我們又怎能指望音樂事業(yè)得以持續(xù)呢,?”這位曾與格萊姆斯(Grimes)合作過的音樂人問道,。
塞夫達(dá)利扎這番言論,是對(duì)另一位音樂人詹姆斯·布雷克(James Blake)關(guān)于流媒體體系的熱門帖子的回應(yīng),。
詹姆斯·布雷克說:“如果我們想要高質(zhì)量的音樂,,就得有人為此買單?!彼忉屃耸找嫱緩饺找鏈p少的現(xiàn)狀,“流媒體服務(wù)的報(bào)酬機(jī)制有失公允,,唱片公司要求的分成比例比以往更高,,且往往只是坐享其成,,等待音樂人爆紅,TikTok支付的報(bào)酬也不合理,,而且對(duì)于大多數(shù)音樂人而言,,巡演成本高得令人卻步?!?
Spotify每播放一次支付多少報(bào)酬,?
的確,流媒體已然在音樂行業(yè)占據(jù)主導(dǎo)地位——Spotify報(bào)告稱其實(shí)現(xiàn)了創(chuàng)紀(jì)錄的增長,,去年新增了3100萬付費(fèi)訂閱用戶,。就像演員出演Netflix劇集獲得的版稅支票比出演有線電視劇集要少一樣,這些音樂流媒體服務(wù)的收益也不像實(shí)體專輯收益那樣豐厚,。音樂人佐伊·基廷(Zo? Keating)在2020年向《商業(yè)內(nèi)幕》透露,,對(duì)她而言,Apple Music的單次音樂播放能帶來0.012美元收益,;而在Spotify上,,扣除分銷商費(fèi)用后,實(shí)際到手收益僅為0.003美元,。
沒人說成名是件容易的事,,但如今獨(dú)立音樂人似乎更難有出頭之日了。在經(jīng)濟(jì)形勢(shì)尤為動(dòng)蕩的情況下,,獨(dú)立音樂人為生計(jì)苦苦掙扎,,而流媒體時(shí)代讓這一過程變得更加艱難。
音樂人納丁·沙阿(Nadine Shah)對(duì)《紐約時(shí)報(bào)》表示:“如果我們能從流媒體獲得可觀的收益,,那足以支付一周的食品雜貨費(fèi)用,,或在緊要關(guān)頭幫你支付房租或抵押貸款。這就是為什么我覺得有必要談?wù)撨@個(gè)問題,。我看到太多音樂人在苦苦掙扎,。”當(dāng)然,,在當(dāng)下這個(gè)短視頻內(nèi)容競(jìng)爭(zhēng)激烈的創(chuàng)作者經(jīng)濟(jì)環(huán)境中,,想要脫穎而出成為明星,無疑是難上加難,。
羅倫·豪瑞吉[Lauren Jauregui,,作為五美組合(Fifth Harmony)成員成名]在回應(yīng)詹姆斯·布雷克的帖子時(shí)稱,在她的音樂人朋友中,,“所有人都覺得我們無權(quán)因自己的作品獲得報(bào)酬”,。豪瑞吉聲稱音樂行業(yè)是唯一存在此類現(xiàn)象的行業(yè),并補(bǔ)充說人們“將人氣或粉絲數(shù)量與‘成功’混為一談,,因此他們無法理解這些體系對(duì)我們的剝削和壓榨有多嚴(yán)重”,。對(duì)此,,塞夫達(dá)利扎表示,她希望通過“成立一個(gè)專為音樂人爭(zhēng)取權(quán)益的聯(lián)盟”來對(duì)抗這種剝削,。
獨(dú)立音樂人在Spotify上能賺多少錢,?
Spotify告訴《財(cái)富》雜志,2023年,,獨(dú)立音樂人在該平臺(tái)創(chuàng)造的收入首次接近整個(gè)行業(yè)收入的一半,。據(jù)一位發(fā)言人透露,眾多獨(dú)立音樂人在過去一年賺取了近45億美元,。
正如塞夫達(dá)利扎所描述的那樣,,就目前的情況而言,做一名音樂人難以維持生計(jì),。她表示:“因?yàn)槲覀兊纳虡I(yè)模式,,我不得不犧牲健康,連身為母親應(yīng)盡的職責(zé)也難以履行,。問題在于,,如果你想在音樂領(lǐng)域有所建樹,就不能停下腳步,。我對(duì)音樂滿懷熱愛,,從未想過放棄,但我們的藝術(shù)創(chuàng)作卻未能得到應(yīng)有的回報(bào),,這實(shí)在說不通,。” (財(cái)富中文網(wǎng))
譯者:中慧言-王芳
Sevdaliza might have more than 1 million monthly listeners on Spotify, but that doesn’t mean much when it comes to making ends meet. The Iranian-Dutch artist has made waves in the electronic-pop sphere with her experimental music, but that seemingly amounts to a drop in the bucket when it comes to her bank account.
“I have been an independent artist for 12 years releasing music, I’ve built everything including a fanbase without majors, and I still can’t afford to take a week off,” tweeted Sevdaliza, adding that on average, one million streams amounts to an artist being paid $2,500. “Deduct taxes, management and cost of product. How are we expected to ever make music sustainable?” wondered the artist who once collaborated with Grimes.
Sevdaliza’s message was a response to a viral post from another artist, James Blake, regarding the streaming system.
“If we want quality music somebody is gonna have to pay for it,” he said, explaining the waning options for making money. “Streaming services don’t pay properly, labels want a bigger cut than ever and just sit and wait for you to go viral, TikTok doesn’t pay properly, and touring is getting prohibitively expensive for most artists.”
How much does Spotify pay per stream?
Indeed, streaming has overtaken the music industry—Spotify reported record growth, adding 31 million premium subscribers last year. Much like how royalties checks for actors are slimmer for a Netflix show than a cable one, payouts from these music streaming services don’t have the same impact that physical albums once did. Artist Zo? Keating shared with Business Insider in 2020 that for her, a single stream from Apple Music accounted for $0.012; on Spotify, she’d receive just $0.003 after distributor fees.
No one said making it big was easy, but it seems all the more impossible these days for independent artists to catch a break. The streaming era has made the process all the more grueling as independent artists struggle to make a living in an especially volatile economy.
“If we got paid a meaningful income from streaming, that could be a weekly grocery shop; it could contribute to your rent or your mortgage when you need it the most,” artist Nadine Shah told the New York Times. “That’s why I felt compelled to talk about it. I saw so many artists struggling.” Of course, the creator economy can make it even more difficult to become a star amongst all the short-form competition out there.
Responding to James Blake’s post, Lauren Jauregui (who rose to fame as a member of Fifth Harmony) says that amongst her artist friends, “everyone feels like we have no right to get paid for our work.” Claiming that music is the only industry that’s like this, Jauregui adds that people “conflate popularity or follower count with ‘success’ [so] they can’t conceptualize how extractive and abusive these systems are to us.” In response, Sevdaliza said she was looking to combat the exploitation by potentially “starting a music artist union, that solely advocates for the rights of musicians.”
How much do independent artists make on Spotify?
Spotify told Fortune that independent artists accounted for the almost half of what the entire industry generated on the platform for the first time ever during 2023. The many indie musicians made almost $4.5 billion this past year, per a spokesperson.
As it stands, being an artist isn’t tenable, as Sevdaliza describes it. “I have to sacrifice my health and can’t be a present mother, because of our business model,” the artist says. “The thing is, if you want to make it in music, you can’t stop. I love music so much, and I don’t ever want to give up but we don’t get paid for our art. It doesn’t make any sense.”