我想看一级黄色片_欧美性爱无遮挡电影_色丁香视频网站中文字幕_视频一区 视频二区 国产,日本三级理论日本电影,午夜不卡免费大片,国产午夜视频在线观看,18禁无遮拦无码国产在线播放,在线视频不卡国产在线视频不卡 ,,欧美一及黄片,日韩国产另类

首頁(yè) 500強(qiáng) 活動(dòng) 榜單 商業(yè) 科技 領(lǐng)導(dǎo)力 專(zhuān)題 品牌中心
雜志訂閱

比亞迪“出海記”

VIVIENNE WALT
2023-04-12

比亞迪正在走向海外,尋求在如火如荼的電動(dòng)汽車(chē)領(lǐng)域挑戰(zhàn)西方豪強(qiáng),。

文本設(shè)置
小號(hào)
默認(rèn)
大號(hào)
Plus(0條)

繼刀片電池,、易四方平臺(tái)后,,比亞迪攜又一項(xiàng)“黑科技”亮相。4月10日,,比亞迪發(fā)布了全球首個(gè)新能源專(zhuān)屬智能車(chē)身系統(tǒng)——云輦,,從車(chē)身控制系統(tǒng)著手增強(qiáng)整車(chē)的安全性與穩(wěn)定性,。在云輦發(fā)布會(huì)上,王傳福表示,,“最極端的情況下,,哪怕掉了一個(gè)輪子,車(chē)輛依然可以保持平穩(wěn)行駛”,。對(duì)標(biāo)奔馳,、路虎等豪車(chē)在車(chē)身控制系統(tǒng)方面的性能,比亞迪這一技術(shù)無(wú)疑填補(bǔ)了國(guó)內(nèi)的技術(shù)空白,,也為其在新能源豪車(chē)的升級(jí)路線揭開(kāi)序幕,。

新能源汽車(chē)行業(yè)正在從電動(dòng)化的上半場(chǎng)向智能化的下半場(chǎng)過(guò)渡。在這個(gè)過(guò)程中,,掀起車(chē)企“價(jià)格戰(zhàn)”的特斯拉充當(dāng)了推手,,加速中國(guó)新能車(chē)行業(yè)的競(jìng)爭(zhēng)趨向白熱化,它也正面臨比亞迪的強(qiáng)勢(shì)增長(zhǎng)帶來(lái)的壓力,。如今,,比亞迪不再滿足于馳騁中國(guó)本土市場(chǎng)。選擇出海,,既是在國(guó)內(nèi)市場(chǎng)競(jìng)爭(zhēng)下尋求破局,,也是將自身締造為全球汽車(chē)巨頭的必經(jīng)之路。云輦技術(shù),,或許只是比亞迪向消費(fèi)者證明其魅力和品質(zhì)的名片,,而擁有相似名片的傳統(tǒng)西方豪強(qiáng)們,將不得不正視這家中國(guó)最大的電動(dòng)汽車(chē)公司,,即將引發(fā)的全球市場(chǎng)變局,。

在上海專(zhuān)賣(mài)店展示的一輛比亞迪電動(dòng)汽車(chē)。圖片來(lái)源:VCG/GETTY IMAGES

這位斯德哥爾摩的汽車(chē)銷(xiāo)售代表承認(rèn),,去年9月,,老板給他提供了一個(gè)在比亞迪新展廳工作的機(jī)會(huì),但他對(duì)這家中國(guó)最大的電動(dòng)汽車(chē)公司一無(wú)所知,。

“我當(dāng)時(shí)的反應(yīng)是,,‘比亞迪?從沒(méi)聽(tīng)說(shuō)過(guò),?!痹?月份一個(gè)下雪的早晨,正在展廳忙碌的本胡爾·希亞布(Benhur Hiyabu)對(duì)我說(shuō),。賣(mài)了多年的斯巴魯(Subaru)之后,,希亞布覺(jué)得自己沒(méi)什么可失去的?!拔蚁?,‘好吧,,我要嘗試一些新東西?!彼f(shuō),。

比亞迪有個(gè)其令人遐想的全稱(chēng):“Build Your Dreams”(成就夢(mèng)想)。在深圳的第一家汽車(chē)廠投產(chǎn)20多年后,,不再滿足于馳騁中國(guó)本土市場(chǎng)的——正在傾力進(jìn)軍海外市場(chǎng),。比亞迪賭的是,歐洲,、美洲和亞洲各地的客戶也愿意嘗試不一樣的品牌,,尤其是在價(jià)格合適的情況下。

在過(guò)去的一年里,,這家公司斥巨資在全球主要城市開(kāi)設(shè)展廳,,在主要國(guó)家設(shè)立辦事處,并建立了一個(gè)將低成本電動(dòng)汽車(chē)運(yùn)往海外的復(fù)雜系統(tǒng),。如果一切順利,,比亞迪將成為中國(guó)首家全球汽車(chē)巨頭。

但這一雄心勃勃的計(jì)劃也面臨重大挑戰(zhàn),。要想在出海征途中斬獲佳績(jī),,比亞迪就必須一點(diǎn)點(diǎn)撬開(kāi)傳統(tǒng)汽車(chē)巨頭的市場(chǎng)份額——這些老牌車(chē)企目前是全球快速增長(zhǎng)的電動(dòng)汽車(chē)市場(chǎng)的主導(dǎo)者。首當(dāng)其沖的勁敵當(dāng)然非特斯拉莫屬,。特斯拉擁有幾乎無(wú)處不在的知名度和長(zhǎng)期業(yè)績(jī)。比亞迪必須設(shè)法吸引購(gòu)車(chē)者的眼球,,然后證明旗下車(chē)型的品質(zhì)值得信賴(lài),。

歐洲是這場(chǎng)新戰(zhàn)爭(zhēng)的必爭(zhēng)之地。去年秋天,,比亞迪在六個(gè)歐洲國(guó)家開(kāi)門(mén)迎客,,蠶食了一些特斯拉盤(pán)踞已久的市場(chǎng),并相繼進(jìn)入大眾和 Stellantis集團(tuán)(克萊斯勒,、Jeep和標(biāo)致的制造商)等知名廠商的后院,。所有這些車(chē)企正在激烈角逐電動(dòng)汽車(chē)革命的圣杯。

對(duì)于廣大車(chē)企來(lái)說(shuō),,這是一場(chǎng)生死攸關(guān)的戰(zhàn)斗,,因?yàn)槠?chē)行業(yè)正在經(jīng)歷一個(gè)世紀(jì)以來(lái)最大的能源轉(zhuǎn)型。2022年,,電動(dòng)汽車(chē)占全球新車(chē)銷(xiāo)量的七分之一,,而這一比例在五年前僅為七十分之一。這種熾熱的加速態(tài)勢(shì)似乎還將繼續(xù)下去,。

問(wèn)題是:哪些公司將趁勢(shì)崛起,?在一些專(zhuān)家和車(chē)企高管看來(lái),,比亞迪似乎比大多數(shù)公司更具優(yōu)勢(shì)。這是因?yàn)?,早?995年,,比亞迪就開(kāi)始生產(chǎn)最具價(jià)值的電動(dòng)汽車(chē)部件:電池。中國(guó)目前控制著全球逾70%的電池供應(yīng),,其汽車(chē)行業(yè)由此獲得了一項(xiàng)西方競(jìng)爭(zhēng)對(duì)手所不具備的關(guān)鍵優(yōu)勢(shì),。

2010年,比亞迪推出中國(guó)首款純電動(dòng)汽車(chē),,并迅速成為一家蓬勃發(fā)展的車(chē)企,。去年,該公司售出超過(guò)91.1萬(wàn)輛純電動(dòng)汽車(chē)和94.6萬(wàn)輛混合動(dòng)力汽車(chē),。這些業(yè)績(jī)幾乎都是在中國(guó)本土完成的,。但比亞迪新開(kāi)辟的海外業(yè)務(wù)增勢(shì)迅猛。今年2月,,比亞迪在中國(guó)境外銷(xiāo)售了15,002輛汽車(chē),,是首次公布這項(xiàng)數(shù)據(jù)的7月份的三倍多。

柏林汽車(chē)行業(yè)分析師馬蒂亞斯·施密特(Matthias Schmidt)指出,,中國(guó)比西方國(guó)家更具優(yōu)勢(shì),,因?yàn)橐粋€(gè)強(qiáng)勁的國(guó)內(nèi)電動(dòng)汽車(chē)市場(chǎng)業(yè)已成型。中國(guó)的戰(zhàn)略是利用這種勢(shì)頭和專(zhuān)業(yè)知識(shí)征戰(zhàn)全球市場(chǎng),?!八麄儽葌鹘y(tǒng)車(chē)企領(lǐng)先一步?!彼f(shuō),。

西方汽車(chē)制造商的神經(jīng)似乎日益緊張。一些人指責(zé)稱(chēng),,相較于中國(guó)對(duì)外國(guó)車(chē)企征收的高關(guān)稅,,歐洲征收的進(jìn)口關(guān)稅太低了。Stellantis集團(tuán)首席執(zhí)行官卡洛斯?塔瓦雷斯(Carlos Tavares) 在1月份對(duì)德國(guó)《汽車(chē)周刊》表示:“目前的形勢(shì)非常嚴(yán)峻,?!?如果歐盟不采取行動(dòng),“我們將迎來(lái)一場(chǎng)可怕的戰(zhàn)斗,?!?/p>

特斯拉在上海生產(chǎn)的電動(dòng)汽車(chē)比它的其他任何工廠都多。首席執(zhí)行官埃隆·馬斯克在1月份告訴投資者,,中國(guó)車(chē)企是最難纏的競(jìng)爭(zhēng)對(duì)手,。“他們不僅最努力,也最聰明,?!彼f(shuō)。

總部位于斯德哥爾摩的貨運(yùn)初創(chuàng)公司Einride早就清楚這一點(diǎn),。去年,,Einride同意購(gòu)買(mǎi)約200輛比亞迪電動(dòng)卡車(chē)和貨車(chē)。這家貨運(yùn)公司目前為通用電氣等客戶運(yùn)營(yíng)卡車(chē)運(yùn)輸業(yè)務(wù),,配有其自動(dòng)駕駛軟件的比亞迪汽車(chē)已經(jīng)在美國(guó)上路了,。Einride北美區(qū)總經(jīng)理尼克拉斯·萊因達(dá)爾(Niklas Reinedahl)透露稱(chēng),公司打算為美國(guó)業(yè)務(wù)再購(gòu)買(mǎi)1,000多輛比亞迪汽車(chē),,相關(guān)談判正在進(jìn)行中,。

被問(wèn)及Einride緣何不選擇Freightliner Trucks等美國(guó)重型汽車(chē)品牌時(shí),他說(shuō)比亞迪擁有無(wú)與倫比的優(yōu)勢(shì),?!八麄兌嗄陙?lái)一直潛心研發(fā)電池技術(shù),已經(jīng)過(guò)了容易出問(wèn)題的磨合期,?!彼赋觥?/p>

隨著電動(dòng)汽車(chē)進(jìn)入大眾市場(chǎng),,比亞迪或許會(huì)促使更多的買(mǎi)家改變主意,。行業(yè)分析師施密特表示:“中國(guó)汽車(chē)品質(zhì)的提升速度遠(yuǎn)超所有人的預(yù)期?!币苍S是為了應(yīng)對(duì)來(lái)自比亞迪和其他中國(guó)競(jìng)爭(zhēng)對(duì)手日益增長(zhǎng)的挑戰(zhàn),,馬斯克在最近幾個(gè)月下調(diào)了特斯拉的售價(jià)。

然而,,在比亞迪的斯德哥爾摩展廳,,三款低配車(chē)型的定價(jià)仍然低于特斯拉的同類(lèi)車(chē)型。比如,,比亞迪Atto 3跨界車(chē)售價(jià)52萬(wàn)瑞典克朗(約合49,380美元),,而特斯拉Model 3的售價(jià)則為61萬(wàn)瑞典克朗(約合57,925美元),。

迄今為止,,比亞迪在斯德哥爾摩的業(yè)務(wù)似乎進(jìn)展順利。去年10月份開(kāi)業(yè)后,,這家旗艦店在僅僅兩個(gè)月內(nèi)就賣(mài)了1000多輛——“一個(gè)良好的開(kāi)端,。”比亞迪瑞典獨(dú)家經(jīng)銷(xiāo)商Hedin Bil的發(fā)言人馬格努斯?馬特森(Magnus Matsson)表示,,“市場(chǎng)對(duì)更小,、更便宜的電動(dòng)汽車(chē)有著強(qiáng)勁的需求。”

但競(jìng)爭(zhēng)已趨白熱化,。隔幾扇門(mén)就是小鵬汽車(chē)去年初開(kāi)設(shè)的展廳,,這同樣是一家來(lái)自中國(guó)廣州的電動(dòng)車(chē)制造商。最近一天上午,,記者看到三位顧客正擠在兩款車(chē)型旁邊,,仔細(xì)端詳。再遠(yuǎn)一點(diǎn)就是特斯拉專(zhuān)賣(mài)店,??帐幨幍恼箯d里停著一輛Model 3和一輛Model S,沒(méi)有一位工作人員,;一個(gè)標(biāo)牌告訴顧客“掃描二維碼預(yù)約試駕,。”

比亞迪在瑞典的銷(xiāo)量仍低于沃爾沃,、大眾和特斯拉等品牌,。但銷(xiāo)售代表希亞布指出,消費(fèi)者的態(tài)度正在迅速轉(zhuǎn)變,?!罢б豢磧r(jià)格,又聽(tīng)說(shuō)是中國(guó)品牌,,他們的第一反應(yīng)是,,這車(chē)肯定差強(qiáng)人意?!钡谠囻{后,,他們紛紛表示,“感覺(jué)像是一款好車(chē),?!保ㄘ?cái)富中文網(wǎng))

譯者:任文科

繼刀片電池、易四方平臺(tái)后,,比亞迪攜又一項(xiàng)“黑科技”亮相,。4月10日,比亞迪發(fā)布了全球首個(gè)新能源專(zhuān)屬智能車(chē)身系統(tǒng)——云輦,,從車(chē)身控制系統(tǒng)著手增強(qiáng)整車(chē)的安全性與穩(wěn)定性,。在云輦發(fā)布會(huì)上,王傳福表示,,“最極端的情況下,,哪怕掉了一個(gè)輪子,車(chē)輛依然可以保持平穩(wěn)行駛”,。對(duì)標(biāo)奔馳,、路虎等豪車(chē)在車(chē)身控制系統(tǒng)方面的性能,,比亞迪這一技術(shù)無(wú)疑填補(bǔ)了國(guó)內(nèi)的技術(shù)空白,也為其在新能源豪車(chē)的升級(jí)路線揭開(kāi)序幕,。

新能源汽車(chē)行業(yè)正在從電動(dòng)化的上半場(chǎng)向智能化的下半場(chǎng)過(guò)渡,。在這個(gè)過(guò)程中,掀起車(chē)企“價(jià)格戰(zhàn)”的特斯拉充當(dāng)了推手,,加速中國(guó)新能車(chē)行業(yè)的競(jìng)爭(zhēng)趨向白熱化,,它也正面臨比亞迪的強(qiáng)勢(shì)增長(zhǎng)帶來(lái)的壓力。如今,,比亞迪不再滿足于馳騁中國(guó)本土市場(chǎng),。選擇出海,既是在國(guó)內(nèi)市場(chǎng)競(jìng)爭(zhēng)下尋求破局,,也是將自身締造為全球汽車(chē)巨頭的必經(jīng)之路,。云輦技術(shù),或許只是比亞迪向消費(fèi)者證明其魅力和品質(zhì)的名片,,而擁有相似名片的傳統(tǒng)西方豪強(qiáng)們,,將不得不正視這家中國(guó)最大的電動(dòng)汽車(chē)公司,即將引發(fā)的全球市場(chǎng)變局,。

這位斯德哥爾摩的汽車(chē)銷(xiāo)售代表承認(rèn),,去年9月,老板給他提供了一個(gè)在比亞迪新展廳工作的機(jī)會(huì),,但他對(duì)這家中國(guó)最大的電動(dòng)汽車(chē)公司一無(wú)所知,。

“我當(dāng)時(shí)的反應(yīng)是,‘比亞迪,?從沒(méi)聽(tīng)說(shuō)過(guò),。’”在3月份一個(gè)下雪的早晨,,正在展廳忙碌的本胡爾·希亞布(Benhur Hiyabu)對(duì)我說(shuō),。賣(mài)了多年的斯巴魯(Subaru)之后,希亞布覺(jué)得自己沒(méi)什么可失去的,?!拔蚁耄冒?,我要嘗試一些新東西,。’”他說(shuō),。

比亞迪有個(gè)其令人遐想的全稱(chēng):“Build Your Dreams”(成就夢(mèng)想),。在深圳的第一家汽車(chē)廠投產(chǎn)20多年后,,不再滿足于馳騁中國(guó)本土市場(chǎng)的——正在傾力進(jìn)軍海外市場(chǎng),。比亞迪賭的是,歐洲、美洲和亞洲各地的客戶也愿意嘗試不一樣的品牌,,尤其是在價(jià)格合適的情況下,。

在過(guò)去的一年里,這家公司斥巨資在全球主要城市開(kāi)設(shè)展廳,,在主要國(guó)家設(shè)立辦事處,,并建立了一個(gè)將低成本電動(dòng)汽車(chē)運(yùn)往海外的復(fù)雜系統(tǒng)。如果一切順利,,比亞迪將成為中國(guó)首家全球汽車(chē)巨頭,。

但這一雄心勃勃的計(jì)劃也面臨重大挑戰(zhàn)。要想在出海征途中斬獲佳績(jī),,比亞迪就必須一點(diǎn)點(diǎn)撬開(kāi)傳統(tǒng)汽車(chē)巨頭的市場(chǎng)份額——這些老牌車(chē)企目前是全球快速增長(zhǎng)的電動(dòng)汽車(chē)市場(chǎng)的主導(dǎo)者,。首當(dāng)其沖的勁敵當(dāng)然非特斯拉莫屬。特斯拉擁有幾乎無(wú)處不在的知名度和長(zhǎng)期業(yè)績(jī),。比亞迪必須設(shè)法吸引購(gòu)車(chē)者的眼球,,然后證明旗下車(chē)型的品質(zhì)值得信賴(lài)。

歐洲是這場(chǎng)新戰(zhàn)爭(zhēng)的必爭(zhēng)之地,。去年秋天,,比亞迪在六個(gè)歐洲國(guó)家開(kāi)門(mén)迎客,蠶食了一些特斯拉盤(pán)踞已久的市場(chǎng),,并相繼進(jìn)入大眾和 Stellantis集團(tuán)(克萊斯勒,、Jeep和標(biāo)致的制造商)等知名廠商的后院。所有這些車(chē)企正在激烈角逐電動(dòng)汽車(chē)革命的圣杯,。

對(duì)于廣大車(chē)企來(lái)說(shuō),,這是一場(chǎng)生死攸關(guān)的戰(zhàn)斗,因?yàn)槠?chē)行業(yè)正在經(jīng)歷一個(gè)世紀(jì)以來(lái)最大的能源轉(zhuǎn)型,。2022年,,電動(dòng)汽車(chē)占全球新車(chē)銷(xiāo)量的七分之一,而這一比例在五年前僅為七十分之一,。這種熾熱的加速態(tài)勢(shì)似乎還將繼續(xù)下去,。

問(wèn)題是:哪些公司將趁勢(shì)崛起?在一些專(zhuān)家和車(chē)企高管看來(lái),,比亞迪似乎比大多數(shù)公司更具優(yōu)勢(shì),。這是因?yàn)椋缭?995年,,比亞迪就開(kāi)始生產(chǎn)最具價(jià)值的電動(dòng)汽車(chē)部件:電池,。中國(guó)目前控制著全球逾70%的電池供應(yīng),其汽車(chē)行業(yè)由此獲得了一項(xiàng)西方競(jìng)爭(zhēng)對(duì)手所不具備的關(guān)鍵優(yōu)勢(shì),。

2010年,,比亞迪推出中國(guó)首款純電動(dòng)汽車(chē),,并迅速成為一家蓬勃發(fā)展的車(chē)企。去年,,該公司售出超過(guò)91.1萬(wàn)輛純電動(dòng)汽車(chē)和94.6萬(wàn)輛混合動(dòng)力汽車(chē),。這些業(yè)績(jī)幾乎都是在中國(guó)本土完成的。但比亞迪新開(kāi)辟的海外業(yè)務(wù)增勢(shì)迅猛,。今年2月,,比亞迪在中國(guó)境外銷(xiāo)售了15,002輛汽車(chē),是首次公布這項(xiàng)數(shù)據(jù)的7月份的三倍多,。

柏林汽車(chē)行業(yè)分析師馬蒂亞斯·施密特(Matthias Schmidt)指出,,中國(guó)比西方國(guó)家更具優(yōu)勢(shì),因?yàn)橐粋€(gè)強(qiáng)勁的國(guó)內(nèi)電動(dòng)汽車(chē)市場(chǎng)業(yè)已成型,。中國(guó)的戰(zhàn)略是利用這種勢(shì)頭和專(zhuān)業(yè)知識(shí)征戰(zhàn)全球市場(chǎng),。“他們比傳統(tǒng)車(chē)企領(lǐng)先一步,?!彼f(shuō)。

西方汽車(chē)制造商的神經(jīng)似乎日益緊張,。一些人指責(zé)稱(chēng),,相較于中國(guó)對(duì)外國(guó)車(chē)企征收的高關(guān)稅,歐洲征收的進(jìn)口關(guān)稅太低了,。Stellantis集團(tuán)首席執(zhí)行官卡洛斯?塔瓦雷斯(Carlos Tavares) 在1月份對(duì)德國(guó)《汽車(chē)周刊》表示:“目前的形勢(shì)非常嚴(yán)峻,。” 如果歐盟不采取行動(dòng),,“我們將迎來(lái)一場(chǎng)可怕的戰(zhàn)斗,?!?/p>

特斯拉在上海生產(chǎn)的電動(dòng)汽車(chē)比它的其他任何工廠都多,。首席執(zhí)行官埃隆·馬斯克在1月份告訴投資者,中國(guó)車(chē)企是最難纏的競(jìng)爭(zhēng)對(duì)手,?!八麄儾粌H最努力,,也最聰明?!彼f(shuō),。

總部位于斯德哥爾摩的貨運(yùn)初創(chuàng)公司Einride早就清楚這一點(diǎn)。去年,,Einride同意購(gòu)買(mǎi)約200輛比亞迪電動(dòng)卡車(chē)和貨車(chē),。這家貨運(yùn)公司目前為通用電氣等客戶運(yùn)營(yíng)卡車(chē)運(yùn)輸業(yè)務(wù),配有其自動(dòng)駕駛軟件的比亞迪汽車(chē)已經(jīng)在美國(guó)上路了,。Einride北美區(qū)總經(jīng)理尼克拉斯·萊因達(dá)爾(Niklas Reinedahl)透露稱(chēng),,公司打算為美國(guó)業(yè)務(wù)再購(gòu)買(mǎi)1,000多輛比亞迪汽車(chē),,相關(guān)談判正在進(jìn)行中。

被問(wèn)及Einride緣何不選擇Freightliner Trucks等美國(guó)重型汽車(chē)品牌時(shí),,他說(shuō)比亞迪擁有無(wú)與倫比的優(yōu)勢(shì)?!八麄兌嗄陙?lái)一直潛心研發(fā)電池技術(shù),,已經(jīng)過(guò)了容易出問(wèn)題的磨合期?!彼赋?。

隨著電動(dòng)汽車(chē)進(jìn)入大眾市場(chǎng),比亞迪或許會(huì)促使更多的買(mǎi)家改變主意,。行業(yè)分析師施密特表示:“中國(guó)汽車(chē)品質(zhì)的提升速度遠(yuǎn)超所有人的預(yù)期,。”也許是為了應(yīng)對(duì)來(lái)自比亞迪和其他中國(guó)競(jìng)爭(zhēng)對(duì)手日益增長(zhǎng)的挑戰(zhàn),,馬斯克在最近幾個(gè)月下調(diào)了特斯拉的售價(jià),。

然而,在比亞迪的斯德哥爾摩展廳,,三款低配車(chē)型的定價(jià)仍然低于特斯拉的同類(lèi)車(chē)型,。比如,比亞迪Atto 3跨界車(chē)售價(jià)52萬(wàn)瑞典克朗(約合49,380美元),,而特斯拉Model 3的售價(jià)則為61萬(wàn)瑞典克朗(約合57,925美元),。

迄今為止,比亞迪在斯德哥爾摩的業(yè)務(wù)似乎進(jìn)展順利,。去年10月份開(kāi)業(yè)后,,這家旗艦店在僅僅兩個(gè)月內(nèi)就賣(mài)了1000多輛——“一個(gè)良好的開(kāi)端?!北葋喌先鸬洫?dú)家經(jīng)銷(xiāo)商Hedin Bil的發(fā)言人馬格努斯?馬特森(Magnus Matsson)表示,,“市場(chǎng)對(duì)更小、更便宜的電動(dòng)汽車(chē)有著強(qiáng)勁的需求,?!?/p>

但競(jìng)爭(zhēng)已趨白熱化。隔幾扇門(mén)就是小鵬汽車(chē)去年初開(kāi)設(shè)的展廳,,這同樣是一家來(lái)自中國(guó)廣州的電動(dòng)車(chē)制造商,。最近一天上午,記者看到三位顧客正擠在兩款車(chē)型旁邊,,仔細(xì)端詳,。再遠(yuǎn)一點(diǎn)就是特斯拉專(zhuān)賣(mài)店??帐幨幍恼箯d里停著一輛Model 3和一輛Model S,,沒(méi)有一位工作人員,;一個(gè)標(biāo)牌告訴顧客“掃描二維碼預(yù)約試駕?!?/p>

比亞迪在瑞典的銷(xiāo)量仍低于沃爾沃,、大眾和特斯拉等品牌。但銷(xiāo)售代表希亞布指出,,消費(fèi)者的態(tài)度正在迅速轉(zhuǎn)變,。“乍一看價(jià)格,,又聽(tīng)說(shuō)是中國(guó)品牌,,他們的第一反應(yīng)是,這車(chē)肯定差強(qiáng)人意,?!钡谠囻{后,他們紛紛表示,,“感覺(jué)像是一款好車(chē),。”(財(cái)富中文網(wǎng))

譯者:任文科

BY HIS OWN admission, the car salesperson in Stockholm knew nothing about BYD last September, when his boss offered him a chance to work in the new showroom of China’s biggest electric-car company. “I was like, ‘BYD? Never heard of it,’ ” says Benhur Hiyabu, standing inside the showroom on a snowy March morning. After selling Subarus for years, Hiyabu decided he had little to lose: “I thought, ‘Okay, I’m going to try something new,’ ” he says.

BYD is betting that customers in Europe, the Americas, and across Asia will also try something new, especially if the price is right. More than 20 years after inaugurating its first auto plant in Shenzhen, BYD—or Build Your Dreams, to use its fanciful full name—is pushing to expand passenger car sales beyond its comfort zone in China. Over the past year, the company has spent huge amounts of money opening showrooms in major cities worldwide, establishing offices in key countries, and setting up a complex system to ship its relatively low-cost electric cars overseas. If successful, BYD would become the first Chinese global automotive giant.

But the ambitious plan comes with major challenges. To make inroads, BYD must chip away at the established automaking Goliaths that already dominate the world’s fast-growing electric car market. Chief among those rivals, of course, is Tesla, which has nearly ubiquitous consumer name recognition and a long track record. BYD must somehow get the attention of car buyers and then prove that its models are good enough.

Europe is a key battleground in this new war. Last fall, BYD opened its doors in six European countries, encroaching on some of Tesla’s stronghold markets, as well as those of far better-known players like Volkswagen and Stellantis (maker of Chrysler, Jeep, and Peugeot)—all of which are fiercely competing in the EV revolution.

For automakers, this is a high-stakes fight, in the biggest energy transition in a century. EVs represented one in seven new cars sold globally in 2022, up from one in 70 just five years earlier. The blazing acceleration looks set to continue.

The question is: Which companies will seize the momentum? In the minds of some experts—and even auto execs—BYD seems better placed than most. That’s because it started in 1995 by producing batteries, the most valuable component in EVs. China controls more than 70% of the world’s battery supply, giving its auto industry a crucial edge over Western competitors.

In 2010, BYD debuted China’s first pure-electric cars, and it quickly became a thriving business. Last year, the company sold more than 911,000 pure- electric cars plus another 946,000 hybrids. Almost all of those sales were in China. But the company’s new overseas business is growing rapidly. In February, BYD sold 15,002 cars outside China—more than triple the number in July, the first month it reported those figures.

Matthias Schmidt, an auto industry analyst in Berlin, says China has an advantage over Western countries because it already has a strong domestic EV market. Its strategy is to use that momentum and know-how to expand globally. “They are one step ahead of legacy makers,” he says.

Western automakers sound increasingly nervous, with some blaming Europe’s relatively low import tariffs compared with China’s high tariffs for foreign companies. “It’s a very bleak scenario,” Stellantis CEO Carlos Tavares told German auto publication Automobilwoche in January. Without EU action, he said, “there will be a terrible fight.” Tesla CEO Elon Musk, who produces more Teslas in Shanghai than anywhere else, told investors in January that Chinese automakers were his fiercest rivals. “They work the hardest, and they work the smartest,” he said.

That much has long been clear in the Stockholm headquarters of Einride, a freight transportation startup. Last year, Einride agreed to buy about 200 BYD electric trucks and vans. Einride, which embeds its software into electric vehicles and runs trucking operations for clients like General Electric, already has BYDs on the road in the U.S. Now it is negotiating to buy over 1,000 more of BYD’s vehicles for its U.S. business, says Niklas Reinedahl, Einride’s regional general manager.

When asked why the company passed on buying vehicles from a U.S. company such as Freightliner Trucks, he says BYD has unbeatable advantages. “They’ve been building battery technologies for a number of years,” Reinedahl notes. “They have been through teething problems.”

With passenger electric cars, BYD may convert even more buyers as EVs go more mass-market. “Chinese quality has risen beyond anyone’s expectations,” industry analyst Schmidt says. Perhaps in response to the growing challenge from BYD and other Chinese competitors, Musk has cut Tesla prices in recent months.

Yet in BYD’s Stockholm showroom, all three floor models remain priced below the equivalent Teslas. BYD’s Atto 3 crossover, for example, costs 520,000 Swedish kronor (about $49,380) versus 610,000 kronor (about $57,925) for a comparable Tesla Model 3.

So far, BYD’s business in Stockholm seems to be going well. Within two months of opening in October, the store sold more than 1,000 cars—“a flying start,” says Magnus Matsson, spokesman for BYD’s sole Swedish distributor, Hedin Bil. “There’s a strong demand for smaller, less expensive EVs,” he says.

However, there is stiff competition. A few doors down is the showroom of Guangzhou EV maker XPeng, which opened early last year. On one recent morning, three customers crowded around two models on display. And a little farther away is Tesla’s store. There, in a deserted space with no staff, a Model 3 and Model S sit, while a sign tells shoppers to “schedule a test-drive by scanning the QR code.”

BYD’s sales in Sweden remain below those of Volvo, Volkswagen, Tesla, and others. But BYD salesperson Hiyabu says customer attitudes are changing fast: “They see the price, and that it’s Chinese. They expect it to be a little junky.” Then, after test-driving the vehicles, he says, “it feels like a good car.”

財(cái)富中文網(wǎng)所刊載內(nèi)容之知識(shí)產(chǎn)權(quán)為財(cái)富媒體知識(shí)產(chǎn)權(quán)有限公司及/或相關(guān)權(quán)利人專(zhuān)屬所有或持有,。未經(jīng)許可,,禁止進(jìn)行轉(zhuǎn)載、摘編,、復(fù)制及建立鏡像等任何使用,。
0條Plus
精彩評(píng)論
評(píng)論

撰寫(xiě)或查看更多評(píng)論

請(qǐng)打開(kāi)財(cái)富Plus APP

前往打開(kāi)
熱讀文章