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馬斯克怎么玩推特?不愛關(guān)注愛拉黑

Tristan Bove
2022-05-09

馬斯克自稱保護(hù)言論自由,,但他很喜歡屏蔽批評(píng)他的網(wǎng)友。

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既然埃隆·馬斯克將推特公司(Twitter)變成一家私人控股公司,,他很可能急于實(shí)現(xiàn)自己對(duì)該社交媒體平臺(tái)應(yīng)該如何運(yùn)作的愿景,。

多年來,馬斯克和其他人一樣使用推特:在這個(gè)公共平臺(tái)上表達(dá)他的思想和觀點(diǎn),。

他在平臺(tái)上有大量粉絲——在他收購(gòu)該公司時(shí)約有8600萬(wàn)粉絲——這些粉絲必然會(huì)增加他推文的評(píng)論量,。而這些評(píng)論很有影響力。從他對(duì)新冠肺炎疫情的聲明到使公司市值蒸發(fā)數(shù)十億美元的單條推文,,這位世界首富從未遠(yuǎn)離爭(zhēng)議,。

但在對(duì)這位企業(yè)家如何使用自己的推特賬戶進(jìn)行深入研究后發(fā)現(xiàn),他在使用該平臺(tái)時(shí)可能非常偏狹,,只關(guān)注與他有共同興趣的人——這份關(guān)注者名單只有114人——并屏蔽了與他意見相左的人,。

馬斯克關(guān)注了哪些人?

除了關(guān)注與他自己的公司相關(guān)的賬戶外,,馬斯克關(guān)注的推特用戶,,無(wú)論是企業(yè)用戶還是個(gè)人用戶,在很大程度上似乎與他興趣一致,。馬斯克關(guān)注了許多與技術(shù),、太空探索和加密貨幣相關(guān)的賬戶。他還關(guān)注了投資管理公司ARK的幾名員工,,該公司管理多項(xiàng)聚焦馬斯克參與的顛覆性技術(shù)的資產(chǎn),,包括電動(dòng)汽車,、人工智能和區(qū)塊鏈。

此外,,馬斯克還關(guān)注了幾位科普工作者,甚至還有一些前政府官員,,其中大多數(shù)人來自美國(guó)國(guó)家航空航天局(NASA),。馬斯克關(guān)注者名單上的少數(shù)新聞賬戶也主要集中在科學(xué)和技術(shù)方面。瀏覽馬斯克的關(guān)注者名單就會(huì)發(fā)現(xiàn):這位億萬(wàn)富翁對(duì)用戶如何管理關(guān)注列表的愿景是保持一個(gè)相對(duì)有限的列表,,有選擇性地篩選出他們希望多看到推送的賬戶和內(nèi)容類型,。

馬斯克希望推動(dòng)的重大變革是允許更多內(nèi)容自由流動(dòng),而沒有公司對(duì)某些用戶進(jìn)行過度審核或?qū)彶榈娘L(fēng)險(xiǎn),。如果出現(xiàn)這種變革,,馬斯克設(shè)想用戶可以訪問更多符合他們興趣的未經(jīng)審核的內(nèi)容。

馬斯克是如何使用推特的,?

盡管他斥資440億美元收購(gòu)了推特公司,,但馬斯克與社交媒體網(wǎng)絡(luò)之間的關(guān)系卻起起落落。

從他的評(píng)論“我愛推特”到他的擔(dān)憂“推特正在消亡嗎,?”,,馬斯克顯然認(rèn)為該平臺(tái)有巨大的價(jià)值,但并未充分發(fā)揮其潛力,。他在發(fā)給推特公司董事會(huì)的要約信中強(qiáng)調(diào),,這是他有意收購(gòu)?fù)铺毓镜囊粋€(gè)重要原因。他寫道,,僅憑馬斯克一人,,就能夠通過將推特公司變?yōu)橐患宜饺丝毓晒荆瑥亩尫殴镜摹熬薮鬂摿Α薄?/p>

在他的“推特正在消亡嗎,?”推文中,,馬斯克哀嘆道,平臺(tái)上粉絲最多的幾個(gè)賬戶“很少發(fā)推文,,發(fā)表的內(nèi)容也很少”,。鑒于馬斯克已經(jīng)習(xí)慣把推特當(dāng)成傳聲筒來表達(dá)他的思想和觀點(diǎn),他對(duì)這款應(yīng)用程序未來的愿景可能包括提高用戶參與度,,尤其是那些擁有大量受眾的用戶,。

馬斯克長(zhǎng)期以來一直強(qiáng)調(diào)發(fā)揮推特自由言論“公共廣場(chǎng)”的作用,他表示該公司近年來一直未能發(fā)揮這一作用,。他多年來一直在使用這款應(yīng)用程序,,在他收購(gòu)?fù)铺毓竞螅芸赡軙?huì)鼓勵(lì)用戶也這樣做,。

馬斯克對(duì)言論自由的看法

多年來,,馬斯克對(duì)推特最大的批評(píng)之一是該平臺(tái)對(duì)言論自由的鎮(zhèn)壓以及內(nèi)容審核協(xié)議的過度擴(kuò)張,。

馬斯克澄清說,該應(yīng)用程序的審查規(guī)則將保持在合法范圍內(nèi),。他最近在推特上寫道:“我反對(duì)遠(yuǎn)遠(yuǎn)超出法律范圍的審查制度,。”

盡管這位企業(yè)家在過去對(duì)屏蔽批評(píng)者表現(xiàn)出了開放態(tài)度,,但這對(duì)于涉及仇恨言論,、種族主義或騷擾等更為陰暗的表達(dá)方式意味著什么,目前尚不清楚,。

馬斯克在2020年3月發(fā)表推文,,其推文稱冠狀病毒恐慌是“愚蠢”的,在某位用戶表示不同意他的觀點(diǎn)后,,馬斯克屏蔽了該用戶,,使得該用戶無(wú)法查看他的賬戶內(nèi)容。

作家亞歷克斯·愛潑斯坦是另一位與馬斯克意見相左并被馬斯克屏蔽的用戶,,他對(duì)這位推特新主人屏蔽其批評(píng)者的做法表示不滿,。

愛潑斯坦寫道:“作為被你屏蔽的最嚴(yán)厲的批評(píng)者,我一定會(huì)留在推特上,。盡管由于某人強(qiáng)烈反駁你的主張,,你就屏蔽他,這種做法是懦弱的表現(xiàn),?!?/p>

馬斯克歡迎他的批評(píng)者留在推特上,稱“這就是言論自由的意義”,。但鑒于他的歷史,,他顯然認(rèn)為自己屏蔽批評(píng)者的做法并不過激。(財(cái)富中文網(wǎng))

譯者:中慧言-王芳

既然埃隆·馬斯克將推特公司(Twitter)變成一家私人控股公司,,他很可能急于實(shí)現(xiàn)自己對(duì)該社交媒體平臺(tái)應(yīng)該如何運(yùn)作的愿景,。

多年來,馬斯克和其他人一樣使用推特:在這個(gè)公共平臺(tái)上表達(dá)他的思想和觀點(diǎn),。

他在平臺(tái)上有大量粉絲——在他收購(gòu)該公司時(shí)約有8600萬(wàn)粉絲——這些粉絲必然會(huì)增加他推文的評(píng)論量,。而這些評(píng)論很有影響力。從他對(duì)新冠肺炎疫情的聲明到使公司市值蒸發(fā)數(shù)十億美元的單條推文,,這位世界首富從未遠(yuǎn)離爭(zhēng)議,。

但在對(duì)這位企業(yè)家如何使用自己的推特賬戶進(jìn)行深入研究后發(fā)現(xiàn),他在使用該平臺(tái)時(shí)可能非常偏狹,,只關(guān)注與他有共同興趣的人——這份關(guān)注者名單只有114人——并屏蔽了與他意見相左的人,。

馬斯克關(guān)注了哪些人?

除了關(guān)注與他自己的公司相關(guān)的賬戶外,,馬斯克關(guān)注的推特用戶,,無(wú)論是企業(yè)用戶還是個(gè)人用戶,,在很大程度上似乎與他興趣一致。馬斯克關(guān)注了許多與技術(shù),、太空探索和加密貨幣相關(guān)的賬戶,。他還關(guān)注了投資管理公司ARK的幾名員工,該公司管理多項(xiàng)聚焦馬斯克參與的顛覆性技術(shù)的資產(chǎn),,包括電動(dòng)汽車,、人工智能和區(qū)塊鏈。

此外,,馬斯克還關(guān)注了幾位科普工作者,甚至還有一些前政府官員,,其中大多數(shù)人來自美國(guó)國(guó)家航空航天局(NASA),。馬斯克關(guān)注者名單上的少數(shù)新聞賬戶也主要集中在科學(xué)和技術(shù)方面。瀏覽馬斯克的關(guān)注者名單就會(huì)發(fā)現(xiàn):這位億萬(wàn)富翁對(duì)用戶如何管理關(guān)注列表的愿景是保持一個(gè)相對(duì)有限的列表,,有選擇性地篩選出他們希望多看到推送的賬戶和內(nèi)容類型,。

馬斯克希望推動(dòng)的重大變革是允許更多內(nèi)容自由流動(dòng),而沒有公司對(duì)某些用戶進(jìn)行過度審核或?qū)彶榈娘L(fēng)險(xiǎn),。如果出現(xiàn)這種變革,,馬斯克設(shè)想用戶可以訪問更多符合他們興趣的未經(jīng)審核的內(nèi)容。

馬斯克是如何使用推特的,?

盡管他斥資440億美元收購(gòu)了推特公司,,但馬斯克與社交媒體網(wǎng)絡(luò)之間的關(guān)系卻起起落落。

從他的評(píng)論“我愛推特”到他的擔(dān)憂“推特正在消亡嗎,?”,,馬斯克顯然認(rèn)為該平臺(tái)有巨大的價(jià)值,但并未充分發(fā)揮其潛力,。他在發(fā)給推特公司董事會(huì)的要約信中強(qiáng)調(diào),,這是他有意收購(gòu)?fù)铺毓镜囊粋€(gè)重要原因。他寫道,,僅憑馬斯克一人,,就能夠通過將推特公司變?yōu)橐患宜饺丝毓晒荆瑥亩尫殴镜摹熬薮鬂摿Α薄?/p>

在他的“推特正在消亡嗎,?”推文中,,馬斯克哀嘆道,平臺(tái)上粉絲最多的幾個(gè)賬戶“很少發(fā)推文,,發(fā)表的內(nèi)容也很少”,。鑒于馬斯克已經(jīng)習(xí)慣把推特當(dāng)成傳聲筒來表達(dá)他的思想和觀點(diǎn),他對(duì)這款應(yīng)用程序未來的愿景可能包括提高用戶參與度,,尤其是那些擁有大量受眾的用戶,。

馬斯克長(zhǎng)期以來一直強(qiáng)調(diào)發(fā)揮推特自由言論“公共廣場(chǎng)”的作用,,他表示該公司近年來一直未能發(fā)揮這一作用。他多年來一直在使用這款應(yīng)用程序,,在他收購(gòu)?fù)铺毓竞?,他很可能?huì)鼓勵(lì)用戶也這樣做。

馬斯克對(duì)言論自由的看法

多年來,,馬斯克對(duì)推特最大的批評(píng)之一是該平臺(tái)對(duì)言論自由的鎮(zhèn)壓以及內(nèi)容審核協(xié)議的過度擴(kuò)張,。

馬斯克澄清說,該應(yīng)用程序的審查規(guī)則將保持在合法范圍內(nèi),。他最近在推特上寫道:“我反對(duì)遠(yuǎn)遠(yuǎn)超出法律范圍的審查制度,。”

盡管這位企業(yè)家在過去對(duì)屏蔽批評(píng)者表現(xiàn)出了開放態(tài)度,,但這對(duì)于涉及仇恨言論,、種族主義或騷擾等更為陰暗的表達(dá)方式意味著什么,目前尚不清楚,。

馬斯克在2020年3月發(fā)表推文,,其推文稱冠狀病毒恐慌是“愚蠢”的,在某位用戶表示不同意他的觀點(diǎn)后,,馬斯克屏蔽了該用戶,,使得該用戶無(wú)法查看他的賬戶內(nèi)容。

作家亞歷克斯·愛潑斯坦是另一位與馬斯克意見相左并被馬斯克屏蔽的用戶,,他對(duì)這位推特新主人屏蔽其批評(píng)者的做法表示不滿,。

愛潑斯坦寫道:“作為被你屏蔽的最嚴(yán)厲的批評(píng)者,我一定會(huì)留在推特上,。盡管由于某人強(qiáng)烈反駁你的主張,,你就屏蔽他,這種做法是懦弱的表現(xiàn),?!?/p>

馬斯克歡迎他的批評(píng)者留在推特上,稱“這就是言論自由的意義”,。但鑒于他的歷史,,他顯然認(rèn)為自己屏蔽批評(píng)者的做法并不過激。(財(cái)富中文網(wǎng))

譯者:中慧言-王芳

Now that Elon Musk is taking Twitter private, he’s likely eager to implement his own vision of how the social media platform should operate.

For years Musk has used Twitter much like anyone else: as a public platform on which to voice his ideas and opinions.

His large following on the platform—around 86 million at the time he bought the company—certainly magnifies his comments. And those comments have a history of being impactful. From his statements on the COVID-19 pandemic to single tweets that wiped billions of dollars off companies’ evaluations, the world’s richest man has never been far away from controversy.

But a dive into how the entrepreneur uses his own Twitter account reveals he can be very insular in using the network, keeping a tight list of followers who share his interests—just 114—and blocking people he disagrees with.

Who does Musk follow?

Other than accounts related to his own companies, the Twitter users Musk follows largely seem to be aligned with his interests, whether business or personal. Musk follows a number of accounts related to technology, space exploration, and cryptocurrency. He also follows several employees at investment management firm ARK, which handles several assets focused on disruptive technologies Musk is involved with, including electric vehicles, artificial intelligence, and blockchain.

Additionally, Musk follows several popular science communicators and even some former government officials, most of whom hail from NASA. The few journalism accounts on Musk’s list are also primarily focused on science and technology. A read-through of Musk’s follows suggests that the billionaire’s vision for how users manage their follows is to keep a relatively tight list, selectively choosing the accounts and type of content they want to see more of.

One of the big changes Musk wants to push is allowing more content to flow freely without the risk of overreach by the company moderating or censoring certain users. Should this change occur, Musk envisions users having access to more unmoderated content that aligns with their interests.

How does Musk use Twitter?

Despite him shelling out $44 billion for Twitter, the relationship between Musk and the social media network has had its ups and downs.

Between his “I love Twitter” comment and his “Is Twitter dying?” concerns, Musk clearly believes the service has immense value but isn’t being used to its full potential. He emphasized this as a big reason behind his intent to purchase Twitter in his offer letter sent to the company’s board. Musk alone could unlock the company’s “extreme potential” by reverting it to a private company, he wrote.

In his “Is Twitter dying?” post, Musk bemoaned the fact that several of the most followed accounts on the platform “tweet rarely and post very little content.” Given how Musk has grown accustomed to using Twitter as a megaphone for his thoughts and opinions, his vision for the future of the app likely includes more engagement from all users, especially those with large audiences.

Musk has long championed Twitter’s role as a “public square” for free speech, a role he says the company has been failing to fulfill in recent years. He has already been using the app as such for years, and it’s likely users will be encouraged to do the same under his ownership.

Musk’s views on free speech

One of Musk’s biggest criticisms of Twitter over the years has been a perceived crackdown on free speech and an overreach of content moderation protocols.

Musk has clarified that censorship rules on the app will remain within the confines of what is legal. “I am against censorship that goes far beyond the law,” he tweeted recently.

What this means for murkier forms of expression—involving hate speech, racism, or harassment—remains unclear, although the entrepreneur has shown an openness in the past to blocking users who disagree with him.

Musk blocked one Twitter user from viewing his account after the user disagreed with his March 2020 tweet calling the coronavirus panic “dumb.”

Author Alex Epstein, another user who disagreed with Musk and was blocked, called out the new Twitter owner’s practice of blocking his critics.

“As your best, blocked critic, I will definitely remain on Twitter,” Epstein wrote. “Although it’s pretty weak to block someone for rigorously refuting your claims.”

Musk has welcomed his critics to stay on Twitter, saying that “that is what free speech means.” But given his history, he apparently views blocking users he disagrees with as a fair reaction to free speech he disagrees with.

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