如果有人質(zhì)疑環(huán)境,、社會和治理問題是否已經(jīng)得到全球各大董事會重視,,以及各大公司是否需要根據(jù)這個新現(xiàn)實進行調(diào)整,,那么不妨看看??松梨冢‥xxon Mobil)的年度股東大會。令其高層以及眾多分析師感到吃驚的是,,激進投資者迫使這家市值2500億美元公司的董事會做出了改變,,并在其中安插了三名新董事,以便這家能源巨頭能夠更加重視其業(yè)務(wù)的氣候影響,。
從過去六年我經(jīng)營Dilegent以及與近2萬個董事會,、首席執(zhí)行官、首席財務(wù)官和審計委員會打交道的情況來看,,??松梨诓⒉皇俏ㄒ灰患易龀鲞@種改變的企業(yè)。經(jīng)濟的每一個部分都無法逃避這個變化,,因為關(guān)注ESG的對象不僅僅限于上市公司投資者和監(jiān)管方,,也包括私人市場(私募股權(quán)、有限合伙以及自營公司)甚至非營利性捐贈者,。
在這個新時代,,人們要求首席級別高管和董事會領(lǐng)導(dǎo)者為公司帶來新的氣象,他們面臨著來自于員工,、客戶和投資者的新壓力,,即打造一個目的更加明確的公司。利益相關(guān)者對建立問責(zé)制的要求迫使領(lǐng)導(dǎo)者不得不迅速拿出可量化的實質(zhì)性進展,。
此前,,對于各大公司的高層來說,確保公司的財務(wù)業(yè)績,、實現(xiàn)營收和每股盈利目標(biāo)是其唯一的成功標(biāo)準(zhǔn),,但這種日子已一去不復(fù)返,。如今,企業(yè)要獲得成功則需要更多的數(shù)據(jù),,進行額外的披露,,并更加積極地管理新非財務(wù)性“健康”指標(biāo),而這些指標(biāo)都是公司在未來十年以及更長時間內(nèi)需要披露的內(nèi)容,,包括:ESG,、EDI(電子數(shù)據(jù)交換)、網(wǎng)絡(luò),、氣候,、第三方風(fēng)險和數(shù)據(jù)隱私。
所有這一切都需要采用新的工具,,從而以一種動態(tài)的方式來關(guān)聯(lián)治理,、風(fēng)險和合規(guī)(GRC),并覆蓋公司的各項業(yè)務(wù),,且與業(yè)務(wù)的大小無關(guān),。隨著時間的推移,各大公司需要創(chuàng)建一個用于跟蹤風(fēng)險,、合規(guī)以及ESG數(shù)據(jù)的一體化系統(tǒng),,設(shè)立ESG目標(biāo),并打造能夠?qū)崿F(xiàn)上述目標(biāo)的治理構(gòu)架,。
以一種現(xiàn)代化的方式來迎接GRC將讓公司有能力去應(yīng)對人們對相關(guān)利益方資本主義不斷增長的興趣,。這些公司將做好披露ESG數(shù)據(jù)的準(zhǔn)備,正確應(yīng)對迅速變化的評級環(huán)境——新ESG評級系統(tǒng)來自于明晟(MSCI),、機構(gòu)股東服務(wù)公司(Institutional Shareholder Services)和穆迪(Moody)等公司,,并根據(jù)近期美國證券交易委員會(Securities and Exchange Commission)這類治理主體的監(jiān)管變化和推行做出響應(yīng)。現(xiàn)代化的GRC將讓這些公司能夠按照目標(biāo)來跟蹤業(yè)績,,規(guī)避具有業(yè)務(wù)或聲譽風(fēng)險的弱點,,并在變革進展緩慢時追責(zé)。最終,,此舉還將允許公司對標(biāo)同行,,并讓自身脫穎而出。
對于那些觀望的人士來說,,商業(yè)軟件的顛覆性質(zhì)已經(jīng)十分明顯,。在21世紀(jì)初,企業(yè)資源規(guī)劃顛覆了各大公司管理其財務(wù)的方式,。在2010年代,,我們使用客戶關(guān)系管理系統(tǒng)來推動公司的迅速增長。如今,我們運用GRC系統(tǒng)不僅限于管理,,也將從根本上重新評估機構(gòu)的健康度,,而且匯編、報告的內(nèi)容不僅是金融數(shù)據(jù),,還包括利益相關(guān)者數(shù)據(jù),。
領(lǐng)導(dǎo)者將通過三種方式來面對這種新規(guī)則,他們有的是新規(guī)則的真正信徒,,有的則是實用主義者或龐大低效的機構(gòu),。
真正的信徒將接納更廣泛的利益相關(guān)者,并立志讓我們的機構(gòu)和我們所居住的世界變得更加美好,。為了實現(xiàn)這一目標(biāo),,我們將吸引最好的雇員,也就是那些愿意為這個有著明確目標(biāo)的公司而奮斗的雇員,。對于那些能夠為客戶周邊的世界帶來積極影響的公司來說,,客戶將更愿意購買其產(chǎn)品。以上種種反過來將為股東和利益相關(guān)者帶來超乎想象的回報,。
實用主義者也會做出調(diào)整,,因為他們深知自己正面臨著不斷變化的監(jiān)管和合規(guī)格局,以及額外的披露要求,。這些公司將據(jù)此來規(guī)劃公司的路線,,并緊隨這一趨勢。那些行動緩慢的龐大機構(gòu)根植于狹隘的資本家思維,,他們認(rèn)為董事會和管理團隊需要負(fù)責(zé)的對象是其股東,而且這是唯一最重要的指標(biāo),。
然而,,隨著利益相關(guān)者資本主義站穩(wěn)腳跟,我認(rèn)為大多數(shù)股東也將更加重視其公司的非財務(wù)性指標(biāo),。統(tǒng)一利益相關(guān)者和股東的訴求是一項長期的工作,。除非公司從現(xiàn)在開始關(guān)注投資雇員和社區(qū),否則很難在10年后成為其所在市場的領(lǐng)導(dǎo)者,。
未來十年將出現(xiàn)評估和管理公司的新方式,。成功的領(lǐng)導(dǎo)者將接納這個新的未來,新的指標(biāo)以及衡量和定義成功的多元化方式,。各大公司有機會通過這種方式來激勵新一代的人才,,贏得目標(biāo)導(dǎo)向型新客戶,并通過做好事來獲得發(fā)展,。(財富中文網(wǎng))
布萊恩?斯塔福德(Brian Stafford)是Diligent Corp.的首席執(zhí)行官,。
譯者:馮豐
審校:夏林
如果有人質(zhì)疑環(huán)境、社會和治理問題是否已經(jīng)得到全球各大董事會重視,以及各大公司是否需要根據(jù)這個新現(xiàn)實進行調(diào)整,,那么不妨看看??松梨冢‥xxon Mobil)的年度股東大會。令其高層以及眾多分析師感到吃驚的是,,激進投資者迫使這家市值2500億美元公司的董事會做出了改變,,并在其中安插了三名新董事,以便這家能源巨頭能夠更加重視其業(yè)務(wù)的氣候影響,。
從過去六年我經(jīng)營Dilegent以及與近2萬個董事會,、首席執(zhí)行官、首席財務(wù)官和審計委員會打交道的情況來看,,??松梨诓⒉皇俏ㄒ灰患易龀鲞@種改變的企業(yè)。經(jīng)濟的每一個部分都無法逃避這個變化,,因為關(guān)注ESG的對象不僅僅限于上市公司投資者和監(jiān)管方,,也包括私人市場(私募股權(quán)、有限合伙以及自營公司)甚至非營利性捐贈者,。
在這個新時代,,人們要求首席級別高管和董事會領(lǐng)導(dǎo)者為公司帶來新的氣象,他們面臨著來自于員工,、客戶和投資者的新壓力,,即打造一個目的更加明確的公司。利益相關(guān)者對建立問責(zé)制的要求迫使領(lǐng)導(dǎo)者不得不迅速拿出可量化的實質(zhì)性進展,。
此前,,對于各大公司的高層來說,確保公司的財務(wù)業(yè)績,、實現(xiàn)營收和每股盈利目標(biāo)是其唯一的成功標(biāo)準(zhǔn),,但這種日子已一去不復(fù)返。如今,,企業(yè)要獲得成功則需要更多的數(shù)據(jù),,進行額外的披露,并更加積極地管理新非財務(wù)性“健康”指標(biāo),,而這些指標(biāo)都是公司在未來十年以及更長時間內(nèi)需要披露的內(nèi)容,,包括:ESG、EDI(電子數(shù)據(jù)交換),、網(wǎng)絡(luò),、氣候、第三方風(fēng)險和數(shù)據(jù)隱私,。
所有這一切都需要采用新的工具,,從而以一種動態(tài)的方式來關(guān)聯(lián)治理,、風(fēng)險和合規(guī)(GRC),并覆蓋公司的各項業(yè)務(wù),,且與業(yè)務(wù)的大小無關(guān),。隨著時間的推移,各大公司需要創(chuàng)建一個用于跟蹤風(fēng)險,、合規(guī)以及ESG數(shù)據(jù)的一體化系統(tǒng),,設(shè)立ESG目標(biāo),并打造能夠?qū)崿F(xiàn)上述目標(biāo)的治理構(gòu)架,。
以一種現(xiàn)代化的方式來迎接GRC將讓公司有能力去應(yīng)對人們對相關(guān)利益方資本主義不斷增長的興趣,。這些公司將做好披露ESG數(shù)據(jù)的準(zhǔn)備,正確應(yīng)對迅速變化的評級環(huán)境——新ESG評級系統(tǒng)來自于明晟(MSCI),、機構(gòu)股東服務(wù)公司(Institutional Shareholder Services)和穆迪(Moody)等公司,,并根據(jù)近期美國證券交易委員會(Securities and Exchange Commission)這類治理主體的監(jiān)管變化和推行做出響應(yīng)。現(xiàn)代化的GRC將讓這些公司能夠按照目標(biāo)來跟蹤業(yè)績,,規(guī)避具有業(yè)務(wù)或聲譽風(fēng)險的弱點,,并在變革進展緩慢時追責(zé)。最終,,此舉還將允許公司對標(biāo)同行,,并讓自身脫穎而出。
對于那些觀望的人士來說,,商業(yè)軟件的顛覆性質(zhì)已經(jīng)十分明顯,。在21世紀(jì)初,企業(yè)資源規(guī)劃顛覆了各大公司管理其財務(wù)的方式,。在2010年代,,我們使用客戶關(guān)系管理系統(tǒng)來推動公司的迅速增長。如今,,我們運用GRC系統(tǒng)不僅限于管理,,也將從根本上重新評估機構(gòu)的健康度,而且匯編,、報告的內(nèi)容不僅是金融數(shù)據(jù),還包括利益相關(guān)者數(shù)據(jù),。
領(lǐng)導(dǎo)者將通過三種方式來面對這種新規(guī)則,,他們有的是新規(guī)則的真正信徒,有的則是實用主義者或龐大低效的機構(gòu),。
真正的信徒將接納更廣泛的利益相關(guān)者,,并立志讓我們的機構(gòu)和我們所居住的世界變得更加美好。為了實現(xiàn)這一目標(biāo),,我們將吸引最好的雇員,,也就是那些愿意為這個有著明確目標(biāo)的公司而奮斗的雇員,。對于那些能夠為客戶周邊的世界帶來積極影響的公司來說,客戶將更愿意購買其產(chǎn)品,。以上種種反過來將為股東和利益相關(guān)者帶來超乎想象的回報,。
實用主義者也會做出調(diào)整,因為他們深知自己正面臨著不斷變化的監(jiān)管和合規(guī)格局,,以及額外的披露要求,。這些公司將據(jù)此來規(guī)劃公司的路線,并緊隨這一趨勢,。那些行動緩慢的龐大機構(gòu)根植于狹隘的資本家思維,,他們認(rèn)為董事會和管理團隊需要負(fù)責(zé)的對象是其股東,而且這是唯一最重要的指標(biāo),。
然而,,隨著利益相關(guān)者資本主義站穩(wěn)腳跟,我認(rèn)為大多數(shù)股東也將更加重視其公司的非財務(wù)性指標(biāo),。統(tǒng)一利益相關(guān)者和股東的訴求是一項長期的工作,。除非公司從現(xiàn)在開始關(guān)注投資雇員和社區(qū),否則很難在10年后成為其所在市場的領(lǐng)導(dǎo)者,。
未來十年將出現(xiàn)評估和管理公司的新方式,。成功的領(lǐng)導(dǎo)者將接納這個新的未來,新的指標(biāo)以及衡量和定義成功的多元化方式,。各大公司有機會通過這種方式來激勵新一代的人才,,贏得目標(biāo)導(dǎo)向型新客戶,并通過做好事來獲得發(fā)展,。(財富中文網(wǎng))
布萊恩?斯塔福德(Brian Stafford)是Diligent Corp.的首席執(zhí)行官,。
譯者:馮豐
審校:夏林
For those who question whether environment, social, and governance issues really are of rising importance in global boardrooms, and if companies need to adapt to this new reality, look no further than what happened at Exxon Mobil's annual shareholder meeting. To the surprise of its senior management—and many analysts—activist investors forced a change in the $250 billion company's board, installing three new members to place greater emphasis on the climate implications of the energy giant's business.
As I have seen from the last six years running Diligent and working with nearly 20,000 boards, CEOs, CFOs, and audit committees, Exxon Mobil is far from being alone. No part of the economy is immune to this change as the focus on ESG extends beyond public company investors and regulators to include private markets (private equity, limited partnerships, and owned companies) and even nonprofit donors.
In this new era, C-suite and board leaders are being asked to show up in new ways—feeling new pressure from employees, customers, and investors who want to support more purposeful companies. As stakeholders demand accountability, leaders are being asked to demonstrate meaningful, quantifiable progress, quickly.
Gone are the days when certifying your financials and signing up for revenue and EPS targets were the only success criteria for companies. Success now requires more data, additional disclosure, and more active management of the new nonfinancial “health” metrics that companies will be reporting for the next decade and beyond: ESG, DEI, cyber, climate, third-party risk, and data privacy.
All of this requires new tools that connect governance, risk, and compliance (GRC) in a dynamic way to reach all corners of a company, no matter its size. Companies need a system to track risk, compliance, and ESG data over time in one place; establish ESG targets; and the governance structures to achieve them.
A modern approach to GRC will empower companies to respond to the mounting interest in stakeholder capitalism. They will be ready to disclose ESG statistics, navigate a rapidly evolving ratings environment (with new ESG rating systems coming from MSCI, Institutional Shareholder Services, Moody’s, and others), and respond to near-term regulatory changes and enforcement from governing bodies like the Securities and Exchange Commission. Modern GRC will enable them to track performance against targets, mitigate weaknesses that represent business or reputational risk, and hold themselves accountable for slow change. Finally, it will also allow companies to benchmark and set themselves apart from their peers.
The game-changing nature of business software is already obvious to anyone who has been looking. In the 2000s, enterprise resource planning revolutionized how corporations managed their financials. In the 2010s we used customer relationship management systems to supercharge growth. In this decade, we will use GRC systems to not just manage but fundamentally reassess our organizational health, compiling and reporting on not just financial data but stakeholder data.
Leaders will approach this new imperative in three ways—as true believers, pragmatists, or dinosaurs.
True believers will embrace a broader set of stakeholders and aspire to make our organizations and the world we live in better. In doing so, we will attract the best employees who want to work for a company with purpose. Customers will increasingly want to buy from companies who positively impact the world around them. This will, in turn, generate outsize returns for shareholders and stakeholders alike.
Pragmatists, who know they face a shifting regulatory and compliance landscape with additional demands for disclosures, will also adapt. They will chart their company on course accordingly and keep pace with this trend. Dinosaurs are rooted in the narrow capitalist mindset that the fiduciary duty of a board and management team is to their shareholders—and that is the only metric that matters.
But as stakeholder capitalism gains more ground, I believe most shareholders will also put more value on the nonfinancial metrics of their companies. Aligning the needs of stakeholders and shareholders is also a long-term game. You can’t be the leader in your market 10 years from now unless you focus on investing in your employees and communities.
The next 10 years will usher in a new way to assess and manage companies. Successful leaders will embrace this new wave of the future, a new set of metrics, and an augmented way to define and measure success. In this approach, there is an opportunity to inspire a next generation of talent, to win over new purpose-driven customers, and to do well by doing good.
Brian Stafford is CEO of Diligent Corp.