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For BP, post-spill advertising comes at an unknown cost
Shelley DuBois 2010-09-04 12:43The coverage of BP's Deepwater Horizon spill is teaching the typically secretive oil industry something about life in the limelight. Now, the company ...
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BP's murky deep-water future
Ken Stier 2010-05-14 09:44Not only did the virtually impossible happen -- a blowout on the Gulf of Mexico seabed a mile down -- it happened to a top-notch oil team. BP's debacl...
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Disney comes to China
財(cái)富中文網(wǎng) 2009-11-06 12:17The Mouse announces plans for a theme park in Shanghai, but can Disney learn from the mistakes it made in Hong Kong?By Sheridan PrassoChina's announce...
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General Electric comes clean
財(cái)富中文網(wǎng) 2009-08-12 01:38The company aims to be more open about its accounting, but its finance division looks like a candidate for closer supervision.By Katie BennerWhen Gene...
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Google and DirectTV announce advertising partnership
Seth Weintraub 2010-08-13 11:59Remember Google's three pillars of revenue expansion include big plans for television advertising.Google's next big pillar of growth is television. Ob...
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Layoffs cost more than you think
財(cái)富中文網(wǎng) 2009-06-01 10:59來源：2009年3月號(hào)《財(cái)富》雜志Cutting jobs may seem the fastest, easiest way to manage in a recession. But it's really one of the most expensive.By Geoff Colvin(Fo...
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Google asks employees for cost-cutting ideas
財(cái)富中文網(wǎng) 2009-09-17 06:23By Julie SchlosserGoogle’s Megan Smith, Vice President of New Business Development, offered up a fresh approach to cost cutting during Fortune’s Most ...
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BP slashes dividend
Colin Barr 2010-06-18 01:29(FORTUNE) -- BP ended weeks of speculation Wednesday by canceling its quarterly dividend for the rest of this year.Chairman Carl-Henric Svanberg said ...
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BP after the spill: Bankrupt, bought, or business as usual?
Nin-Hai Tseng 2010-06-12 01:33Despite some progress over the weekend to slow the flow of oil gushing into the Gulf of Mexico, BP is still struggling to find a meaningful bright spo...
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BP的“任務(wù)完成”時(shí)刻
Peter Elkind and David Whitford 2010-08-14 02:44上周六上午,，我們乘飛機(jī)來到“深水地平線”（Deepwater Horizon）爆炸事故現(xiàn)場(chǎng),。這是英國石油公司（BP）資助的最后一趟定期媒體之旅,。一個(gè)月前,，這趟每周一次的航班有著長長的等待名單,，而現(xiàn)在，19座的Sikorsky S-92A直升飛機(jī)上還有空的座位,。這個(gè)信號(hào)說明,，隨著Macondo油井最終...
