RIM

上榜年份：2009

排名：第1

2003年,，RIM推出黑莓手機(jī)（Blackberry）時(shí),，市面上還沒有同類產(chǎn)品。商業(yè)界和IT界的專業(yè)人士對(duì)這款智能手機(jī)愛不釋手,，就算2007年iPhone面世后,，它仍能維持自己的市場(chǎng)份額,。因此，2009年它榮登《財(cái)富》雜志“增長(zhǎng)最快公司榜單”的冠軍寶座,。但這家公司高估了自己維持市場(chǎng)地位的能力,，同時(shí)過于倚賴其卓越的安全設(shè)置來維護(hù)客戶忠誠(chéng)度。

現(xiàn)在的員工普遍喜歡用自己的手機(jī),，而這些手機(jī)是那些致力提升用戶體驗(yàn)的公司如谷歌和蘋果（Apple）開發(fā)的,。RIM對(duì)這股潮流的到來措手不及。現(xiàn)在,，它正與摩根大通銀行（JPMorgan）和加拿大皇家銀行（RBC）合作“評(píng)估其戰(zhàn)略選擇”,。換言之，對(duì)這家加拿大科技公司來說,，現(xiàn)在任何可選的方案,，包括出售在內(nèi)，都必須擺上議事日程了,。

譯者：清遠(yuǎn)

RIM

List year: 2009

Rank: 1

When RIM released the Blackberry in 2003, there was nothing like it on the market. Businesses and IT professionals loved the smartphone so much that it was, at first, able to hold its market share even after the introduction of the iPhone in 2007. RIM was the top company on Fortune's 2009 fastest-growing list. But the company overestimated its staying power, and banked on its great security settings to keep corporate customers buying its phones.

The company wasn't prepared for the current trend of employees bringing in their own devices made by consumer-focused companies like Google and Apple to work. Now, RIMM is working with JPMorgan and RBC Capital to "review its strategic options." In other words, anything, including a sale, could be on the table for the Canadian tech company.