????需要花費(fèi)兩年時(shí)間,，外加25萬(wàn)美元才能學(xué)到的課程,，真的可以濃縮進(jìn)一本書(shū)里？《財(cái)富》雜志（Fortune）資深專(zhuān)欄作家,、《商界大腕完全行為指南》（The Curriculum: Everything You Need to Know to Be a Master of Business Arts）一書(shū)的作者就希望能做到,。

????如果你認(rèn)為這種想法很荒謬，那么,，僅靠走馬觀花式的了解是不會(huì)打消你的質(zhì)疑的,。從認(rèn)證機(jī)構(gòu)國(guó)家嚴(yán)肅研究協(xié)會(huì)(National Association for Serious Studies，“獻(xiàn)身于各種嚴(yán)肅研究”),，再到核心課程,，如“不要犯傻”和“瘋狂的人”,，書(shū)中對(duì)過(guò)度保守的商學(xué)科目進(jìn)行了諷刺,。大家可以想象一下（喜劇明星）斯蒂芬?科爾伯特遇到商學(xué)院會(huì)碰撞出什么火花，而且還是帶圖解的那種,。

????書(shū)中尖銳的幽默并不令人意外,。相反,，真正令人意外的是斯坦利表達(dá)方式背后的真相。正如電影《辦公室》（The Office）和漫畫(huà)人物“呆伯特”（Dilbert）放大了朝九晚五無(wú)聊工作的不合理之處一樣,，斯坦利也在通過(guò)幽默的方式,，尋找公認(rèn)的商學(xué)教育法的漏洞。例如,，在術(shù)語(yǔ)中,，市場(chǎng)營(yíng)銷(xiāo)被定義成“為沒(méi)有人需要的產(chǎn)品或服務(wù)創(chuàng)造需求的藝術(shù)”，而并購(gòu)被比喻成昆蟲(chóng)的結(jié)合：“交配剛一結(jié)束,，其中一方的身體便被對(duì)方吃個(gè)精光,。”

????除了這些尖銳的諷刺外,，書(shū)中也包含許多寶貴的建議：電子郵件要寫(xiě)得簡(jiǎn)潔,，別說(shuō)傻話(huà)，學(xué)會(huì)如何高效地吹牛,，要恭敬但不要奴顏婢膝,，放棄藍(lán)牙設(shè)備等。

????由于本書(shū)沒(méi)有學(xué)術(shù)類(lèi)圖書(shū)的限制,，因此斯坦利把政治正確性完全拋在腦后,，為讀者奉上了一堂商學(xué)速成課，同時(shí)還挖掘出了商業(yè)的本質(zhì)：追逐利益的人類(lèi)之間的互動(dòng),，以及互動(dòng)過(guò)程中產(chǎn)生的各種復(fù)雜情況,。雖然本書(shū)不可能取代MBA課程，但卻是一份有含金量的指導(dǎo)性讀物,，可以讓讀者了解商業(yè)世界的玄妙之處,。

????斯坦利在接受社交網(wǎng)站Poets&Quants的采訪(fǎng)時(shí)透露了本書(shū)創(chuàng)作的動(dòng)機(jī)，那就是商學(xué)院的不足之處,，以及給商學(xué)院學(xué)生的建議,。

????是什么促使你創(chuàng)作這本書(shū)？

????我寫(xiě)過(guò)的許多書(shū)經(jīng)常會(huì)橫跨奇思妙想與忠告之間的界限,。在《馬基雅弗利式的處世之道》（What Would Machiavelli Do?）一書(shū)中，我探討了為什么吝嗇的人在商界更如魚(yú)得水,。在《瘋狂的老板》（Crazy Bosses ）中,，我認(rèn)為病態(tài)在其他場(chǎng)合可能是不利因素，但在商業(yè)中可能是優(yōu)點(diǎn),。我一直在思考這些事情,，同時(shí)我又在商界工作了很長(zhǎng)時(shí)間，所以正如傳統(tǒng)MBA研究商業(yè)的合理因素一樣,，我想把這些觀點(diǎn)作為一個(gè)研究課題,，探索商業(yè)中不合邏輯的因素。

????我一直認(rèn)為，商業(yè)并不像商業(yè)刊物中描述的那樣,，而是不合邏輯的,，更加感性，更加幽默,，受到個(gè)性的驅(qū)動(dòng),。我看過(guò)人們?cè)谧xMBA時(shí)學(xué)習(xí)的內(nèi)容。我研究了頂級(jí)商學(xué)院的課程,，比如凱洛格（Kellogg）,、哈佛（Harvard）、斯坦福（Stanford）和斯特恩（Stern）等商學(xué)院,。是什么因素或哪些能力讓我所了解的人取得了成功,？大多數(shù)課程根本沒(méi)有回答這個(gè)問(wèn)題。所以,，我就編寫(xiě)了這部替代性的課程,。

????書(shū)中對(duì)MBA進(jìn)行了尖銳的批評(píng)。你認(rèn)為MBA是毫無(wú)用處的學(xué)位嗎,？

????我認(rèn)為商學(xué)院把自己包裝成了解決所有問(wèn)題的靈丹妙藥,。在加利福尼亞州的奧克蘭，我看到三塊巨大的廣告牌,，告訴人們應(yīng)該去讀MBA,。他們可以選擇戴維斯（Davis）、伯克利（Berkeley）或斯坦福,。但人們真的需要MBA嗎,？

????我所在的部門(mén)，大多數(shù)人都沒(méi)有MBA學(xué)位,。其中有幾位學(xué)過(guò)金融,，但沒(méi)有銷(xiāo)售專(zhuān)業(yè)的畢業(yè)生。要成為一個(gè)成功的銷(xiāo)售員,，我并不認(rèn)為MBA是必要條件,。銷(xiāo)售是一種與生俱來(lái)的品質(zhì)，就像音樂(lè)才能一樣,。如果我沒(méi)記錯(cuò)的話(huà),，我所認(rèn)識(shí)的優(yōu)秀銷(xiāo)售代表沒(méi)有一個(gè)人讀過(guò)商學(xué)院。事實(shí)上,，有一個(gè)例外,，但他屬于天才型的人物，MBA的經(jīng)歷讓他當(dāng)上了CEO,。

????Can you really pack a two-year, $250,000-curriculum in a single book? Author and longtime Fortune columnist Stanley Bing sets out to do exactly that in The Curriculum: Everything You Need to Know to Be a Master of Business Arts.

????If the concept strikes you as preposterous, a peek inside will do little to dispel your doubts. From the accreditation body, the National Association for Serious Study ("dedicated to a number of serious studies"), to a core curriculum that includes "Not Appearing Stupid" and "Crazy People," the book offers a satirical take on an overly staid subject. Think Stephen Colbert meets B-school -- with info-graphics.

????The humor, though pointed, is not what's surprising. Rather, it's the truth behind Bing's approach. Just as "The Office" and "Dilbert" magnify the absurdities of the 9-to-5 grind, Bing uses humor to poke holes in accepted business pedagogy. The glossary, for instance, defines marketing as the "art of creating demand for a product or service nobody knows they need," while mergers are compared with insect marriage: "one spouse, and all its bodily parts, will be eaten as soon as intercourse is done."

????For all its flippancy, the book includes valuable lessons: write short emails, don't sound stupid, learn how to bullshit effectively, be respectful but not servile, and ditch the Bluetooth.

????Without the strictures of academia, Bing throws political correctness to the wind and offers his readers a crash course on business boiled down to what it really is: interactions between humans for money and all the complications that invites. While the book is not likely to replace an MBA, it's certainly a solid guide to navigating the nuances of the business world.

????In an interview with Poets&Quants, Bing lays out his motivations for writing the book, where B-schools are missing the mark, and his advice for business students.

????What prompted you to write the book?

????I've written a lot of books that straddle the line between whimsy and advice. In What Would Machiavelli Do? I explored why mean people do so well in business and in Crazy Bosses I explored the idea that pathology, which would be liability in any other venue, can be an asset in business. So I've been thinking about these things and working in corporations for a long time, and I wanted to aggregate a lot of these ideas in a course of study that would explore the irrational like a classical MBA explores the rational.

????I've always seen business as being more irrational, emotional, personality-driven, and humorous than how it's portrayed in business writing. I looked at what people study when they get their MBAs. I reviewed the curricula of top business schools, including Kellogg, Harvard, Stanford, and Stern. Much of it didn't speak to me or the skills that deliver success to people I've known. So I did an alternative curriculum.

????The book is quite harsh on the MBA. Do you think it's a dud degree?

????I think business school is marketed as if it's a panacea for everything. I stopped in Oakland, Calif., and saw three enormous billboards telling people they should go get their MBA. They can choose from Davis, Berkeley, or Stanford. But do all these people really need an MBA?

????In most of my department, there are no MBAs. We do have a few in finance, but not in sales, and I don't think you need an MBA to be successful in sales. It's an innate quality, like musical talent. Unless I'm missing something, I don't know one great sales representative who learned it in business school. Actually, I can think of one, but he's a genius and his MBA led him to become a CEO.