????作為全美運(yùn)動(dòng)汽車競賽協(xié)會(huì)（NASCAR）的領(lǐng)導(dǎo)人,，除了在賽道上疾馳的汽車外,，布萊恩?弗朗斯還得操心很多事情。他要應(yīng)付為汽車,、車手和這項(xiàng)運(yùn)動(dòng)提供贊助的大品牌,，還得與為NASCAR提供服務(wù)的科技巨頭打交道。

????今年是弗朗斯連續(xù)第二年入選《財(cái)富》高管夢(mèng)之隊(duì)大聯(lián)盟（Fantasy Sports Executive League）的專家團(tuán)隊(duì)。讀者評(píng)選活動(dòng)將于8月9日結(jié)束,，讀者與弗朗斯等專家都將作出自己的選擇,。讀者得分將部分取決于以上兩種選擇的匹配度。弗朗斯對(duì)《財(cái)富》雜志（Fortune）的丹尼爾?羅伯茨談到了他眼中的高管夢(mèng)之隊(duì),。

布萊恩?弗朗斯：我選擇的基礎(chǔ)是因?yàn)槲覍?duì)許多候選人都非常熟悉,，我認(rèn)識(shí)他們，曾與他們有過密切合作,，所以我傾向于從他們當(dāng)中挑選（如果他們合適的話）,。我們合作過的《財(cái)富》500強(qiáng)公司最多，所以我跟許多人的關(guān)系都很密切,。

????CEO我選擇來自IBM的老朋友——羅睿蘭,。我們正在向科技領(lǐng)域進(jìn)軍，所以我們一直與他們合作,。我們剛剛與惠普（HP）達(dá)成了一項(xiàng)交易,，意味著我們正式進(jìn)入了科技領(lǐng)域。而且,，我們很喜歡所有大型科技公司的活力,。

????COO我選擇NBC環(huán)球（NBC Universal）的史蒂夫?伯克。我們剛剛與他進(jìn)行過磋商,，與他結(jié)識(shí)緣于最近的一筆大交易,。我發(fā)現(xiàn)他是非常出色的運(yùn)營者。

????全能隊(duì)員的人選是來自福特公司（Ford）的艾倫?穆拉利,。我們和所有汽車制造商合作,。我曾與他直接打過交道。很顯然,，他的轉(zhuǎn)變和在不同行業(yè)內(nèi)積累的經(jīng)驗(yàn)讓他更具有優(yōu)勢(shì),。他曾經(jīng)改變了航空航天業(yè)，如今又在汽車制造業(yè)引發(fā)變革,，所以他非常優(yōu)秀,。

????CFO的人選是通用汽車（GM）的丹?安曼。汽車行業(yè)的利潤率太低,，所以他們?cè)谪?cái)務(wù)上的控制也最為嚴(yán)格,。我之前從未見過丹，不過通用汽車目前的運(yùn)轉(zhuǎn)非常健康,。

????非執(zhí)行董事長的人選依然來自大品牌,，我選擇寶潔（P&G）的雷富禮。賽車運(yùn)動(dòng)中有大量寶潔品牌,。他已經(jīng)擔(dān)任過非執(zhí)行董事,；如今又再次被請(qǐng)出山,。

????CMO我選可口可樂公司（Coke）的喬?特里波特。我們與可口可樂公司的營銷部門有過密切合作,。我敢說,，在與我們合作的團(tuán)隊(duì)當(dāng)中，要論營銷意識(shí),，恐怕沒有人能超越可口可樂公司的營銷團(tuán)隊(duì),。他們一直都是最棒的?？煽诳蓸肥荖ASCAR的官方軟飲料供應(yīng)商,，而且還為我們的許多賽道和車隊(duì)提供了贊助。

????CIO的人選來自另外一家與我們有過密切合作的公司,，他就是沃爾瑪（Wal-Mart）的卡瑞南?特瑞爾,。我們的生態(tài)系統(tǒng)與許多消費(fèi)產(chǎn)品有一點(diǎn)關(guān)系，所以我們也在與沃爾瑪合作,。很明顯,，沃爾瑪擁有巨大的影響力。不過,，他們只就最大的零售項(xiàng)目之一,，也就是競速時(shí)代，與我們有過合作,，目前該項(xiàng)目的規(guī)模擴(kuò)大了一倍。沒有哪家公司的后勤像沃爾瑪那樣,，對(duì)CIO要求如此之高,。

????設(shè)計(jì)師的人選是來自3M公司（3M）的埃里克?奎因特。他們是我們的創(chuàng)新合作伙伴,，曾在多個(gè)方面為我們提供協(xié)助,。我曾與3M公司的CEO有過接觸，接下來還會(huì)與他們打交道,，所以我對(duì)他們非常熟悉,。他們與我們合作的一件事情是車隊(duì)贊助。此外,，他們還幫助NASCAR在汽車售后市場領(lǐng)域進(jìn)行創(chuàng)新,。他們讓我們的比賽更加精彩和安全。3M公司有一款手持防火產(chǎn)品,，3M公司用于存放大型服務(wù)器的房間,，現(xiàn)在也被用于由格里格?比夫利駕駛的3M賽車。車手可以手持該產(chǎn)品來滅火,。目前,，這款產(chǎn)品正在進(jìn)行試用,，未來將用于所有賽車。

????常駐企業(yè)家非來自安德瑪服裝（Under Armour)的凱文?普蘭克莫屬,。他們并未正式參與NASCAR,，不過聽說過他，而且這家公司以往的表現(xiàn)令我們印象深刻,。我一直密切關(guān)注這家公司,，我認(rèn)為他們將有能力與耐克（Nike）和阿迪達(dá)斯（Adidas）展開較量。這是一家神奇的公司,。（財(cái)富中文網(wǎng)）

????譯者：劉進(jìn)龍/汪皓

????As the top exec at NASCAR, Brian France has to worry about a lot more than cars whizzing around a track. He works with huge brands that sponsor cars, drivers, and the sport itself, as well as giant tech companies that provide services for NASCAR.

????For the second year in a row, France has fielded an expert team for the Fortune Fantasy Sports Executive League. Reader team-creation closes Aug. 9; scoring depends, in part, on how closely the player's picks match those of experts like France. He spoke with Fortune's Daniel Roberts about his choices.

Brian France: My logic depended on having a lot of familiarity with a number of the candidates, so if I knew them and have worked closely with them -- and if they fit -- I tended to go with them. We work with more Fortune 500 companies than anybody else, so I tend to stay close to a lot of those guys.

????The CEO is our friend from IBM (IBM), Ginni Rometty. We're getting into the technology space, so we've been out and about working with them, we just signed a deal with HP (HPQ) so we're in the space, and we like the dynamic of all the big technology companies right now.

????COO is Steve Burke from NBC Universal (CMCSA). We just negotiated with him and got to know him rather recently in a large deal for us, and I found him to be a great operator.

????For utility player we have Alan Mulally from Ford (F). We work with all the carmakers. I've dealt with him directly quite a bit, and obviously his general turnaround and his experience in multiple industries gives him the edge. He's turned aerospace around and now car manufacturing, so he's great.

????The CFO is Dan Amman of GM (GM). Nobody has to have tighter controls financially than those car guys, with margins so small. I have not met Dan before, but GM is well-managed right now.

????To stick with the big brands, we have AG Lafley from P&G (PG) as non-executive chairman. There are a lot of their brands in our sport, for sure. He was already a non-executive chairman; now he's been brought back.

????I like Joe Tripodi from Coke (KO) for CMO. We work very closely with their marketing group, and I can tell you that of everyone we work with, nobody has the marketing sense those guys do. They're just the best, day in and day out. They're the official soft drink of NASCAR, and they're involved with a number of our tracks and teams.

????For CIO, another company we work very closely with in our ecosystem that is tangentially connected to a lot of consumer products is Wal-Mart (WMT), so,Karenann Terrell. Obviously, Wal-Mart has a very big footprint, but they've partnered with us on one of the largest retail programs out there, Race Time, and the program has doubled in size. Nobody has more logistics that involve the CIO than Wal-Mart.

????My pick for designer is Eric Quint from 3M (MMM). They are a big, big innovation partner of ours, and they've helped us with a whole host of things. I've interacted with the CEO and on down the line, so I have real familiarity with them. One thing they work with us on is team sponsorship, but they also help us innovate in NASCAR in different pieces, with the automotive aftermarket. They help us make the racing better and safer. 3M has a product that is a handheld, fire-suppressant product, they use it in the rooms where they keep their big servers, and now it's in the 3M race car driven by Greg Biffle. The driver can grab it and put out a fire. They're beta-testing it now to eventually put it in all cars.

????Entrepreneur in residence has to be Kevin Plank from Under Armour (UA). They don't have any official involvement in NASCAR, but we just know him and have been so impressed with everything the company has done. I follow the company and considering they're competing against Nike (NKE) and Adidas, it's amazing.