????首席營銷官(CMO)的人選的確把我難倒了,。喬?特里波迪的表現(xiàn)令人難以置信?？煽诳蓸饭?Coke)是今年營銷大戰(zhàn)的贏家,，他功不可沒。我認(rèn)為,，馬克?阿迪克斯正在促使通用磨坊公司(General Mills)的文化發(fā)生重大的轉(zhuǎn)變,，他通過社交媒體做了這么多富有創(chuàng)意的事情,。在安東尼奧?盧西奧的領(lǐng)導(dǎo)下，Visa公司的業(yè)績猶如坐上了火箭,，他是一個非常了不起的家伙,。但我的最終人選是貝絲?卡姆斯托克。我選擇貝絲的原因是通用電氣公司(GE )在過去10年的成功轉(zhuǎn)型,，她對目標(biāo)持之以恒的堅守,，她對商業(yè)模式的重塑，以及她的敏捷性,。我認(rèn)為,，如果她加入的是可口可樂或耐克公司(Nike)，她也將做出同樣出色的業(yè)績,。許多人都可以一些不錯的營銷活動,，但能夠為公司創(chuàng)造一個全新戰(zhàn)略的人才堪稱鳳毛麟角。我想,，在通用電氣公司CEO杰夫?伊梅爾特的支持下,，她在這方面表現(xiàn)得非常出色。

????接下來就是全能隊員( utility player)了,，我認(rèn)為迪娜?達(dá)布隆是這個位置的不二人選,。選擇她是因為，她目前效力的公司包羅萬象,。就目前而言,，百事可樂( Pepsi)、微軟(Microsoft)和埃森哲(Accenture)的處境都非常微妙,。她出生在巴西,，這一點與卡洛斯相同。我也覺得蘇珊?萊恩真的很了不起,。她是一位偉大的董事,，因為她總是詢問正確的問題。你們?yōu)檫@個職位選擇的候選人名單星光熠熠,，令人驚嘆,。

????常駐創(chuàng)業(yè)家(Entrepreneur in residence )的確是個好主意。我認(rèn)為沒有人比艾倫?馬斯克更適合這個職務(wù)了,，因為他不僅是一個夢想家,，而且總能實現(xiàn)自己的理想。

????至于設(shè)計師/工程師嘛,，我現(xiàn)在還沒有看到這個職務(wù)類別的候選人,。我們一起瞧瞧。Jawbone公司的伊夫?貝哈爾非常不錯。青蛙設(shè)計(Frog)是一家好公司,，他們有許多大客戶,。可口可樂當(dāng)然靠譜,。哦,，博朗公司(Braun)的迪特?拉姆斯！哇,，他可是一位傳奇人物,。鳥巢公司(Nest)的托尼也挺棒的，我在辛辛那提的公寓就有一個鳥巢智能取暖設(shè)備,，我很喜歡,；它簡單，是憑借直覺構(gòu)筑的,，看起來也挺不錯,。莫洛?普契尼是一個好選擇,。我認(rèn)識他,。哇,，特斯拉公司(Tesla),。我想買一輛特斯拉轎車。我想我會選擇普契尼,。他是一個意大利人，曾經(jīng)在飛利浦(Philips)、百事可樂和3M公司工作過,。我見過他，非常有魅力,，聰明過人,。順便說一下，他那身打扮漂亮極了,。（財富中文網(wǎng)）

????譯者：任文科

????For CMO, you've put me into a real box here. Joe Tripodi is incredible. Coke won marketer of the year this year, he's extraordinary. I think Mark Addicks is making such a cultural shift at General Mills, doing so many creative things with social media. Antonio Lucio, Visa's a rocket, he's just a remarkable guy. But I'm going to choose Beth Comstock. And the reason I'm choosing Beth is the transformation in the last 10 years at GE (GE), the consistency of her purpose, the recasting of the business model, her agility. I think she could step into a Coke or Nike and do an equally super job. A lot of people can do nice campaigns, but there are very few who can create a new company strategy. And I think she very much did that with Jeff Immelt.

????Then going to utility player, I'm picking Dina Dublon on that. The reason I'm doing it is the range of companies she's working with now. Pepsi, Microsoft, Accenture, all in an interesting position now. She was born in Brazil, so she's got that in common with Carlos. I also think Susan Lyne is really terrific. She is a great boardmember because she asked the right questions. Your whole list in this category is amazing.

????Entrepreneur in residence is a great idea, actually. I would want to have Elon Musk there because he's a dreamer. And he gets it done.

????Designer/engineer, I hadn't looked at this category until now. Let's see. Yves Behar is pretty amazing with Jawbone. Frog, that would be good, they work with a lot of great clients. Coca-Cola, well, of course. Oh, Braun, Dieter Rams! Wow. He's a legend. Tony with Nest, that's great, I have a Nest in my apartment in Cincinnati and I like it; it's simple, it's intuitive, and it also looks great. Mauro Porcini, now that's a good choice. I know him personally. Tesla, wow. I want to buy a Tesla. I think I'll take Porcini. He's Italian, he's got background with Philips, Pepsi, 3M. I've met him, and he's very charismatic and smart. He dresses so beautifully too, by the way.