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在線MBA項(xiàng)目日趨成熟

在線MBA項(xiàng)目日趨成熟

John A. Byrne 2013年06月03日
隨著世界頂級(jí)名校逐步增開(kāi)網(wǎng)絡(luò)在線課堂,在線學(xué)位項(xiàng)目的生源不斷壯大,,一些學(xué)校的在線學(xué)員已經(jīng)超過(guò)了全日制學(xué)員,;同時(shí),生源的質(zhì)量也越來(lái)越高,,不少人都是經(jīng)驗(yàn)豐富的管理層,。在線MBA已經(jīng)開(kāi)始得到越來(lái)越多人的接受。

????北卡羅萊納大學(xué)MBA課程——MBA@UNC

????如今的在線課堂上,學(xué)生經(jīng)常是以一種玩《好萊塢廣場(chǎng)》(Hollywood Squares)游戲般專注的神情凝視著電腦屏幕,,看著“小框”里的同學(xué)們通過(guò)耳麥和話筒與教授一起展開(kāi)討論,。通常,學(xué)員還可以通過(guò)點(diǎn)擊一個(gè)按鈕來(lái)代替舉手,,然后在電腦屏幕上的一個(gè)對(duì)話框內(nèi)輸入文字,,以這種方式提出問(wèn)題或回答問(wèn)題。當(dāng)然,,新技術(shù)支持下的在線課堂遠(yuǎn)不止這些,。

????譬如,過(guò)去的六個(gè)月內(nèi),,凱南-弗拉格勒商學(xué)院嘗試了學(xué)院歷史上第一個(gè)由一群在線學(xué)員和一名教師顧問(wèn)組成的實(shí)時(shí)咨詢項(xiàng)目,,這名教師顧問(wèn)是一名已退休的麥肯錫集團(tuán)合伙人。凱茨說(shuō):“他們將會(huì)提交一份與我們?nèi)罩芃BA學(xué)員同樣的咨詢計(jì)劃,?!?/p>

????卡耐基梅隆大學(xué)八月份即將招收第一期在線MBA學(xué)習(xí)班,在線學(xué)員將通過(guò)研習(xí)班,、研討會(huì)和一對(duì)一指導(dǎo)的形式參加與全日制在校學(xué)生同樣深度的領(lǐng)導(dǎo)力實(shí)踐課,。這種領(lǐng)導(dǎo)力實(shí)踐課對(duì)這所校全日制在校學(xué)生來(lái)說(shuō)也是最新的一種創(chuàng)新嘗試。

看得見(jiàn)的結(jié)果:薪水驟增,、職位提升

????越來(lái)越多具有多年在線教育經(jīng)驗(yàn)的商學(xué)院正在公布它們畢業(yè)生獲得的積極回報(bào),。凱萊商學(xué)院允許網(wǎng)絡(luò)學(xué)員報(bào)名參加其面向全日制學(xué)員的招聘面試課程,,它的畢業(yè)生通過(guò)學(xué)習(xí)得到的回報(bào)是薪水的增加和職位的提升。鮑威爾說(shuō),,凱萊商學(xué)院凱萊直通MBA項(xiàng)目2012年6月畢業(yè)的學(xué)生入學(xué)之前的平均年薪是76,750美元,,而他們畢業(yè)時(shí)年薪已增加到104,160美元,加薪幅度為36%,。不僅如此,,截止到畢業(yè)時(shí),有66%的學(xué)員獲得了升職,。

????據(jù)巴布森學(xué)院透露,,截止到取得在線MBA學(xué)位時(shí),其2010屆快車道MBA項(xiàng)目學(xué)員平均加薪30%,?!氨M管畢業(yè)時(shí)經(jīng)濟(jì)不景氣,但他們的薪水還是得到了大幅提升,,”快車道MBA項(xiàng)目主任邁克爾?康明斯說(shuō),。

????在凱南?弗拉格勒商學(xué)院,有30%的在線項(xiàng)目學(xué)員在學(xué)習(xí)一年后即實(shí)現(xiàn)了升職,、內(nèi)部職位調(diào)動(dòng)或跳槽,。

????In class sessions online, students often peer at computer screens with a Hollywood Squares-look, seeing fellow students in tiny boxes with a professor orchestrating a discussion via an audio feed. Students can tap on a button to "raise their hands," generally by typing in a question or a response into a window on the screen. But there's much more to it than that.

????In the past six months, for example, Kenan-Flagler piloted its first live consulting project with a team of online students and a faculty advisor, a retired McKinsey & Co. partner. "They will be delivering the same kind of consulting project that our full-time MBAs would do," says Cates.

????At Carnegie Mellon, which will enroll its first online MBA class in August, online students will partake in the same intensive leadership experiences -- with workshops, seminars, and one-on-one coaching — that were recently part of an update of the school's full-time, on-campus MBA curriculum.

Tangible results: Salary bumps and promotions

????Increasingly, schools that have been in the online space for several years are now reporting positive outcomes for their graduates. At Kelley, which allows online MBA students to sign up for the on-campus recruiter interview schedules available to its full-time students, the rewards have come in higher pay and upward mobility. Powell says Kelley Direct students who graduated in June 2012 began the program with average salaries of $76,750. When they graduated, their pay was $104,160, an increase of 36%. Moreover, 66% of the students also earned a promotion by commencement.

????Babson College says students who graduated in 2010 from its Fast Track MBA program averaged a 30% increase in pay by the time they left with their online degrees. "They certainly didn't graduate during the flush years of the economy, yet they were getting substantial increases in pay," says Michael Cummings, faculty director of Fast Track.

????At Kenan-Flagler, 30% of students in the online program for more than a year have gotten a promotion or had a job change internally or externally.

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