J.C. Penney首席執(zhí)行官

????我是1984年從哈佛商學(xué)院（Harvard Business School）畢業(yè)的,。畢業(yè)時(shí)就業(yè)機(jī)會(huì)很多，我有不少選擇,。我當(dāng)時(shí)猶豫的是去高盛（Goldman Sachs）,，還是Mervyn's，后者的工資只是前者的三分之一,。因此,，我和父親談了一回。他曾在通用磨坊（General Mills）工作,。他說(shuō)：“我遇到過(guò)的所有偉大的管理者,，年輕時(shí)幾乎都是從這個(gè)行業(yè)起步，學(xué)習(xí)業(yè)務(wù)的方方面面,。幾乎所有人都是從底層做起,。”

????簡(jiǎn)單的選擇當(dāng)然是去一家投資銀行,。即刻獲得令人尊敬的社會(huì)地位,、豐厚的薪酬和回報(bào)。我的父親說(shuō)：“你可以這樣做,，但很快你就會(huì)想做點(diǎn)別的什么了,。如果你打算做好一件事，就需要從底層學(xué)起,。成功沒(méi)有捷徑,。”

????零售業(yè)變化很快,，就像體育一樣,。我本來(lái)還可以去Dayton Hudson（當(dāng)時(shí)Mervyn's的母公司）從事戰(zhàn)略規(guī)劃工作,，但我心想：“不行，我想學(xué)業(yè)務(wù),?！币虼耍业牡谝环莨ぷ魇窃贕lendale（做店面管理培訓(xùn)生）,。今天,，同樣的經(jīng)驗(yàn)也適用于我做的每件事，不管是塔吉特（Target）的出色設(shè)計(jì),，還是打造蘋果（Apple）商店,。凡事沒(méi)有捷徑。

????我記得在蘋果處于低谷時(shí)期,，我并沒(méi)有像史蒂夫·喬布斯那樣感受到極大的痛苦,。處在領(lǐng)導(dǎo)崗位時(shí)，困難時(shí)期尤其難熬,，因?yàn)槟阈枰獛ьI(lǐng)整個(gè)團(tuán)隊(duì)渡過(guò)困難時(shí)期,，決不能走捷徑。我們正在著眼于下個(gè)世紀(jì)打造J.C. Penney,，而不是下一個(gè)季度或下一年,。

Ron Johnson

CEO of J.C. Penney

????I graduated from Harvard Business School in 1984. Jobs were abundant, and I had many choices. I was torn between going to work at Goldman Sachs and a job at Mervyn's, which was one-third the salary. So I talked to my dad. He worked at General Mills. He said, "Of all the great leaders I've met, almost all started in that industry when they were young and learned every aspect of the business. Almost everyone started at the bottom."

????The easy choice would have been to go to an investment bank. There was status and compensation and instant gratification. My dad said, "You can do that, but in a short period of time you're going to be wanting something else to do. If you're going to be significant at something, you've got to learn it from the ground up. There's no shortcut to success."

????Retailing was fast moving, like playing a sport. I could have taken a job in strategic planning at Dayton Hudson [parent company of Mervyn's at the time], but I said, "No. I want to learn the business," and that's why I started in Glendale [as a store management trainee]. Today the same lessons apply to everything I've done, whether it's good design at Target or building the Apple Store. There are no shortcuts.

????I remember when Apple went through a tough period. I didn't feel the pain as much as Steve [Jobs] did. When you are in the leadership position, the tough times can be much more difficult, because your job is really to shield your team through that, to keep them from taking shortcuts. We are building J.C. Penney for the next century. It's not about the quarter or the year.