????心理學家亞伯拉罕?馬斯洛在1943年引入了“需求層次”的概念,，據此闡述了人們獲得激勵以滿足某些基本需求（食品,、水、安全）,，然后才能追求其它更高層次的需求,，比如創(chuàng)造和自我實現。

????如果我們借鑒這種方法來考察公司,，現代公司員工到底需要什么,？顯然人們期望公司會滿足員工的基本工作“需求”：有競爭力的薪酬、合適的工作環(huán)境,，但現代公司也意識到他們需要做更多工作,，以培育創(chuàng)造力、推動創(chuàng)新以及提升工作效率,。

????很多時候,，公司首先要做的就是提供多種選擇和自由，特別是與移動相關的選擇?，F在的趨勢是,，人們想要選擇何時何地、以何種方式工作的自由,，他們也想要擁有自由,，可以使用自己的移動設備,。

????這個趨勢被稱為在工作環(huán)境“自帶設備”，簡稱為BYOD,。它不僅僅意味著在個人設備上收發(fā),、查閱電郵，也能使用會議,、視頻和其它能幫助他們提升工作效率的應用,。不管公司規(guī)模大小，對精明的領導人來說,，評估各種能讓員工“按自己的方式工作”,，同時又不會損害安全或者知識產權的新方法就變得至關重要。

????技術已經徹底地改變了當今社會,，公司必須適應這些變化,。不妨看看下面這些數據：

????——根據思科（Cisco）對600名美國IT界領袖的最新調查,，40%的受訪者指出“設備選擇”是員工最大的BYOD優(yōu)先考慮,；第二優(yōu)先考慮是能夠在個人時間內工作，以及在工作時間內處理個人事務,。

????——思科的另一項調查顯示,，在14個國家的2,800名大學生和年輕員工中，超過半數的人聲稱自己已經離不開互聯網,，認為那是“生活不可分割的一部分”,。更有甚者，如果被迫在使用互聯網和使用汽車之間做出選擇,，全球大部分大學生都會選擇網絡,。

????——世界范圍內，移動網絡上的數據流量很快將會超過固網上的數據流量,。思科預測,，移動網絡上的數據到2016年將增長18倍，超過固網上的數據流量,。增長的推動力何在,？不妨看看全世界范圍內連接到寬帶網上的移動設備的激增。

????人們想要按自己的方式工作,，為此他們也想盡辦法,。他們甚至愿意規(guī)避公司的IT部門，只為了能使用自己喜歡的設備和服務,?？纯聪旅孢@些數據：

????——我們調查的每5個大學生和年輕員工中，就有超過兩人聲稱即使少拿點工資,，也愿意接受在設備選擇,、社交媒體連接及移動使用方面更有彈性的工作,，而不愿選擇規(guī)定嚴格的高工資職位。

????——思科對公司IT部門主管的調查表明,，他們覺得BYOD的最大兩個好處就是提升員工的工作效率（更多合作機會）和更高的工作滿意度,。

????展望未來，員工可望互相連接,、分享和合作,，不管是在家中、咖啡店,、機場,、客戶公司，甚至是在上下班的火車上,。經過優(yōu)化改進的可靠網絡將提升互聯網連接,，使其加入亞伯拉罕?馬斯洛在70年前提出的“需求層次”。

????簡而言之,，實現員工“按自己的方式工作”是公司保持競爭優(yōu)勢所需的基本政策,。沒錯，數據和知識產權必須得到保護,，這也是智能網絡不可或缺的原因之一,。但萬能的公司IT技術并不存在，公司如果堅持死板的移動政策,，就可能失去員工的信任,，更關鍵的是，可能會失去他們的創(chuàng)造性,。

????In 1943, psychologist Abraham Maslow introduced the concept now known as "The Hierarchy of Needs" in which he outlined how people are motivated to fulfill certain basic needs (food, water, safety) before moving on to other, more advanced needs, such as creativity and self-actualization.

????If we use that lens to look at our businesses, what are the needs of the modern employee? While companies are expected to fulfill employees basic "needs" to do their job -- competitive pay, a functional workspace -- modern organizations understand they need to do more to foster creativity, drive innovation and improve productivity.

????In many cases, topping the list is enabling choice and freedom especially as it pertains to mobility. Increasingly, people want to choose when, where and how they work -- and they also want the freedom to use their own devices.

????This trend is referred to as "Bring Your Own Device," or BYOD, in work environments. That means not only having access to email on their personal devices, but conferencing, video and other applications that help them be more productive. It's critical that savvy business leaders at companies large and small evaluate new and different ways to let employees "work their way" without compromising security or intellectual property.

????Technology has fundamentally changed today's society and organizations must adapt. Consider this:

????? According to the recent Cisco (CSCO) study, which surveyed 600 U.S. IT leaders, 40% of the respondents cited "device choice" as employees' top BYOD priority, with the second being the ability to do work during personal time, and vice versa.

????? According to a different Cisco report, more than half of 2800 college students and young employees surveyed in 14 countries say they cannot live without the Internet and cite it as an "integral part of their lives." In fact, if forced to make a choice between access to the Internet or a car, the majority of college students globally would choose an Internet connection.

????? The volume of worldwide mobile data traffic on mobile networks will soon eclipse the volume of data traffic on fixed networks. My company forecasts that data over mobile networks will increase 18-fold by 2016, eclipsing the volume of data on fixed networks. Driving this growth? A big jump in the number of mobile 'Net-connected devices running on broadband networks being deployed worldwide.

????People want to work their way and are trying desperately to do so. They're even willing to end-run their corporate IT departments to use the devices and services that please them. Consider this:

????? More than two of five college students and young employees we talked to said they would accept a lower-paying job that had more flexibility with regard to device choice, social media access, and mobility than a higher-paying job with less flexibility.

????? Cisco's survey of corporate IT leaders noted that the top two perceived benefits of BYOD are improved employee productivity (more opportunities to collaborate) and greater job satisfaction.

????Going forward, workers will expect to connect, share and work collaboratively from home, a café, an airport, at a client's location and even on a commuter train. Improved, robust, optimized networks elevate Internet connectivity into that "Hierarchy of Needs" Abraham Maslow identified nearly 70 years ago.

????Simply put, enabling "work your way" is essential policy for a business to maintain a competitive edge. Yes, data and intellectual property must be protected and that's another reason the intelligent network is a critical component. That said, there's no one-size-fits-all for corporate technology, and companies that take a hard-line risk losing the hearts and, crucially, the minds of their employees.