集中化商業(yè)模式

公司名稱(chēng)：搜索引擎優(yōu)化管理公司Conductor

地點(diǎn)：紐約州,，紐約市

年收益：銷(xiāo)售額1000萬(wàn)美元

????搜索引擎優(yōu)化科技公司Conductor成立于2007年,，以咨詢(xún)業(yè)務(wù)起家。公司擁有風(fēng)險(xiǎn)投資支持,，目前銷(xiāo)售額增長(zhǎng)勢(shì)頭迅猛,，已增至約2,000萬(wàn)美元。公司開(kāi)發(fā)了Searchlight軟件,，幫助聯(lián)邦快遞（FedEx）,、西門(mén)子（Siemens）和史泰博（Staples）等用戶來(lái)對(duì)其搜索引擎進(jìn)行優(yōu)化管理。Searchlight于2010年推出后獲得了巨大成功,。首席執(zhí)行官,、創(chuàng)始人賽斯?貝斯莫特尼克稱(chēng)：“我當(dāng)時(shí)已經(jīng)意識(shí)到這就是公司的未來(lái)，出售公司的服務(wù)業(yè)務(wù)是很艱難的抉擇,?！?/p>

????公司投資者也支持該公司的全局發(fā)展目標(biāo)，但公司總收益卻因此幾乎在一夜之間驟降至每年約100萬(wàn)美元,。但銷(xiāo)售額并未觸底很久,。公司向企業(yè)客戶收取的年費(fèi)從35,000美元到數(shù)十萬(wàn)美元不等，預(yù)計(jì)今年銷(xiāo)售額將有望超過(guò)1,000萬(wàn)美元,。

A business model pivot

Company: Conductor

Location: New York, N.Y.

Revenues: $10 million run rate

????Founded in 2007, search engine optimization (SEO) technology firm Conductor started out as a consultancy, growing rapidly to about $20 million in sales. Along the way, the venture-capital backed company built Searchlight, software that helps clients -- which include FedEx, Siemens and Staples -- manage their SEO. After Searchlight launched in 2010, it took off like gangbusters. "I felt that was the future of the company," said CEO and founder Seth Besmertnik. "I made a very hard choice to sell the services business."

????That focus on the big picture, supported by the company's investors, reduced its revenues dramatically to about $1 million annually, almost overnight. But sales didn't stay at rock bottom for long. The company -- which charges enterprise clients from $35,000 a year to hundreds of thousands -- expects sales north of $10 million this year.