????但許多公司做的并不成功,，這確實(shí)讓人奇怪,。筆者認(rèn)為,，在展示臺(tái)上擺一個(gè)巨大的LCD屏幕,，然后以1-2分鐘為一個(gè)循環(huán)，播放公司產(chǎn)品的用戶流截屏視頻,，就是一個(gè)很不錯(cuò)的主意,。展會(huì)里各種聲音互相干擾，千萬別以為人們能聽到音頻,。公司需要單純通過圖像形式就能表現(xiàn)出公司產(chǎn)品的主要用途,。

禁忌：對(duì)訪客窮追不舍，糾纏不休

????有一次,，一名創(chuàng)業(yè)者在我快步通過的時(shí)候,，突然攔住我，然后就開始向我推銷,。其實(shí),，這種做法往往會(huì)讓自己顯得過于急切。在大會(huì)上,，一次成功展示的關(guān)鍵在于讓訪客主動(dòng)聆聽你的創(chuàng)意,。要做“琵琶魚”，而不是兇猛進(jìn)攻的“鯊魚”,。（典型的琵琶魚長(zhǎng)有長(zhǎng)長(zhǎng)的突出物,，可以搖擺著吸引其他魚類來到跟前，近到讓它可以一口吞下獵物,?！g注）

禁忌：雇傭小丑、雜技演員,，或者身著連體緊身衣

????確實(shí),，這種做法能賺足眼球，但它只是嘩眾取寵,，并不是你所需要的關(guān)注,。如果創(chuàng)業(yè)者希望在大會(huì)上一鳴驚人，最好想出一些聰明的點(diǎn)子,，并且要與自己的創(chuàng)業(yè)項(xiàng)目密切相關(guān),。

????我經(jīng)常提到的一個(gè)案例是,，在不久之前的貝寶（PayPal）年度開發(fā)者大會(huì)上，競(jìng)爭(zhēng)對(duì)手在線支付網(wǎng)站W(wǎng)ePay把一塊重達(dá)600磅的冰塊運(yùn)到大會(huì)入口,，冰塊里封存著美元,，很明顯，封存著美元的大冰塊就是要告訴人們：“PayPal凍結(jié)了你們的賬戶,?！碧胁帕耍?/p>

????本文作者艾力克斯?陶西格現(xiàn)任高地資本合伙公司（Highland Capital Partners）負(fù)責(zé)人,，投資對(duì)象為初創(chuàng)科技公司,。讀者可以在他的個(gè)人博客網(wǎng)站ataussig.com上讀到這篇文章以及其他更多內(nèi)容。

????譯者：阿龍/汪皓

????You'd be surprised how often companies fail at this. I'd recommend just putting a giant LCD screen on your table that shows a screencast of your product's user flow on a 1-2 min loop. Don't assume that people can hear an audio overlay either. You need to communicate the gist of what your product does purely with visuals.

DO NOT: Chase people down.

????One entrepreneur literally chased me down as I was walking by briskly, and he immediately started pitching me. When you do this, it makes you look desperate. The key to putting on a good show at these conferences is to get the audience to come to you. Think "anglerfish," not "shark."

DO NOT: Hire a mime, contortionist, or wear a body suit.

????Oh yes. See, this will get you a lot of attention, but it's the wrong type of attention. If you're going to make a splash at a conference, do something clever and related to the messaging of your startup.

????I usually point to WePay's phenomenal stunt at the PayPal X conference a little while ago, where they dropped a 600 lbs block of ice at the entrance with frozen dollar bills inside. The message? "PayPal freezes your accounts." Brilliant.

????Alex Taussig is a Principal with Highland Capital Partners and invests in early stage technology companies. You can find this blog post, as well as additional content on his blog ataussig.com. You can also follow Alex on Twitter @ataussig.