????即使是公司的專(zhuān)職員工，要想激起他們的工作熱情也是非常困難的事情,，更別提在家辦公的員工或兼職員工了,。而在Stella & Dot公司，這已經(jīng)成為一種常態(tài),。公司CEO杰西卡?赫林曾與人合作成立過(guò)婚慶網(wǎng)站W(wǎng)eddingChannel.com,，目前她在Stella & Dot公司要負(fù)責(zé)管理10,000多名設(shè)計(jì)師，其中大部分都是兼職,。公司通過(guò)在線(xiàn)和室內(nèi)展示會(huì)的方式銷(xiāo)售飾品,。那么，激勵(lì)兼職員工的秘訣何在,？以專(zhuān)業(yè)人員的標(biāo)準(zhǔn)對(duì)待他們,。她說(shuō)：“認(rèn)可是最強(qiáng)有力的工具，而且不需要任何成本,?！币虼耍貏e強(qiáng)調(diào)公司招聘經(jīng)理需要有一種天生的感恩的心,。她補(bǔ)充說(shuō)：“發(fā)現(xiàn)人們正在做有益于公司的事情是一門(mén)細(xì)致的藝術(shù),。”以下就是她給出的建議,。

提供公司自行設(shè)計(jì)的培訓(xùn)

????許多大公司都提供繼續(xù)教育和個(gè)人成長(zhǎng)的機(jī)會(huì),，我們也有一個(gè)網(wǎng)絡(luò)學(xué)院，為所有設(shè)計(jì)師提供職業(yè)發(fā)展培訓(xùn),。不過(guò),，培訓(xùn)內(nèi)容均由我們自己編寫(xiě),，這是因?yàn)楝F(xiàn)有的資料并不符合我們的要求。它們高高在上,。如果人們參加我們的測(cè)試,，給出了正確答案，就會(huì)看到一個(gè)小小的視頻文件,，對(duì)你說(shuō)：“親愛(ài)的,，恭喜你，答對(duì)了,！準(zhǔn)備大干一場(chǎng)吧,。”這種方式能讓銷(xiāo)售人員瞬間得到巨大的滿(mǎn)足感,。我們很專(zhuān)業(yè),，但這并不意味著我們就不能具有幽默感。

了解員工

????雖然我的設(shè)計(jì)師們很少到辦公室來(lái),，但我每天都會(huì)親自給至少10位設(shè)計(jì)師發(fā)電子郵件,、打電話(huà)。我給他們發(fā)短信息,，或者在他們的Facebook頁(yè)面上留言,。我每天都會(huì)找出他們的成功之處，送上我的贊美,，這已經(jīng)成了我每天必修課的一部分,。我們提升員工時(shí)，都會(huì)給他們送去鮮花,、香檳或巧克力,。還記得上一次你老板送花給你，對(duì)你說(shuō)“非常感謝”這樣的話(huà)是在什么時(shí)候嗎,？這些其實(shí)只是舉手之勞,，但卻影響深遠(yuǎn)。

請(qǐng)優(yōu)秀員工分享心得

????我們不會(huì)對(duì)成功的員工指手畫(huà)腳,，告訴他們?cè)撊绾稳绾?，而是讓他們?lái)告訴我們，以及其他人那些做法行得通,。我們有一位設(shè)計(jì)師就站在自己家中,，以她自己的生活的真實(shí)空間作為背景，網(wǎng)絡(luò)攝像頭前和我們分享了她的故事,。我想說(shuō)的是,，并非只有你一個(gè)人每天忙得團(tuán)團(tuán)轉(zhuǎn)。要知道,，這個(gè)設(shè)計(jì)師有5個(gè)孩子,，但你可以看看她取得的成績(jī),。親眼看看她是怎么做到的，這樣,，你也可以做到,。我們總是努力發(fā)現(xiàn)員工的閃光點(diǎn)。例如,，他們?cè)谀硞€(gè)月份的工作格外出色,，我們會(huì)關(guān)注他們?cè)谶@個(gè)過(guò)程中都克服了哪些難關(guān)?？傊?，在肯定員工時(shí)，我們很注意方式,，不會(huì)讓其他人覺(jué)得我們?cè)谂u(píng),、指責(zé)他們。

????譯者：阿龍/汪皓

????Getting your regular employees fired up about their jobs is hard enough. But try doing it when they're working from home and part-time. For Jessica Herrin, that's business as usual at Stella & Dot, where the onetime WeddingChannel.com co-founder now oversees 10,000 mostly part-time stylists. They sell accessories online and through in-home trunk shows. The key to motivating a freelance workforce? Treat them like the professionals that they are. "Recognition is the most powerful currency you have, and it costs you nothing," she says. That's why she makes a point of hiring managers who have a natural sense of gratitude. "It is the careful art of catching somebody doing something good that you want them to repeat," she adds. Here's her advice.

Provide your own training

????We have an online university, so we're providing professional development, just like great companies provide continued learning and the opportunity to grow. We write all of our own content because a lot of what's out there isn't right in tone. It talks down to people. When someone takes our quiz and gets an answer right, a little video flies in that says, "You got it, baby, you're ready to go." It gives salespeople a lot of instant gratification. Just because we're professional doesn't mean that we're not fun too.

Get to know your employees

????Although my stylists rarely come into my office, I personally e-mail and call at least 10 stylists every day. I text them, I post on their Facebook page. Part of my regular to-do list is to find and celebrate successes. When we promote someone, we send flowers, champagne, or chocolates. When was the last time your boss sent you flowers and said, "I appreciate you"? It's so simple, and it goes so far with people.

Top performers trade tips

????Rather than mandate how a successful employee acts, we let them tell us -- and everyone else -- what works. We have a stylist tell her own story into a webcam, standing in her home, getting recognized with her own world in the background, giving a message to everyone. I like to tell people that it's not like you have the monopoly on busy. This person's got five kids, just so you know, and look at what she did. Here's how she did it, and you can do it too. We try to specifically have a takeaway. For example, if they had an amazing month, what were the challenges they had to overcome to get there? When we recognize people we do it in a way that's not preachy or demoralizing to others.