哈里王子夫婦簽約Spotify,，跨界當(dāng)主播
Lucas Shaw，彭博社
2020-12-16
繼奧巴馬夫婦與流媒體音樂服務(wù)平臺(tái)Spotify簽約后，哈里和梅根夫婦二人也搖身一變,，成了“播客主持人”,，再為Spotify的播客帝國(guó)新增兩員名人大將。據(jù)悉,，哈里夫婦新成立的制作公司的Archewell已與Spotify簽訂數(shù)年合同,，二人第一個(gè)系列的節(jié)目將在明年推出。
哈里夫婦在今年一月宣布辭去英國(guó)王室高級(jí)成員身份,，隨后便移居美國(guó)開始過起平民生活,。兩人緊跟奧巴馬夫婦后塵,，陸續(xù)簽約了哈里?沃克演講經(jīng)紀(jì)公司，還創(chuàng)立了一個(gè)慈善機(jī)構(gòu),，如今正試圖一起繼續(xù)進(jìn)軍娛樂業(yè),，先是和Netflix合作，簽下一系列電影和電視節(jié)目,，現(xiàn)又簽了Spotify。
當(dāng)年奧巴馬的處女欄目“奧巴馬播客”曾為Spotify博得大量關(guān)注度,，顯然,，Spotify篤定這兩位王室成員的全球號(hào)召力也能幫其吸引到成千上百萬(wàn)新聽眾,。哪怕是不怎么看播客節(jié)目的觀眾，都會(huì)對(duì)哈里夫婦二人本身懷有很大的興趣,。
Spotify共有3.2億用戶,，播客會(huì)員數(shù)量達(dá)7000多萬(wàn)，該公司正致力于拓展除美國(guó)外的其他用戶,，期望成為他們的首選默認(rèn)音樂軟件,。截至目前，Spotify已經(jīng)擁有190萬(wàn)條播客標(biāo)題,，同時(shí)還資助了數(shù)百個(gè)原創(chuàng)系列欄目,。
“哈里夫婦作為世界性跨國(guó)公民，有著極大的號(hào)召力,，” Spotify首席內(nèi)容運(yùn)營(yíng)官道恩?奧斯特羅夫在聲明中表示：“在提升Spotify軟件功能的同時(shí),，我們也希望找到那些有待‘發(fā)聲’的聲音，用音頻的形式,，講出他們自己的故事,。這是公司一直以來(lái)由衷欣賞并試圖去挖掘的,?！保ㄘ?cái)富中文網(wǎng)）
編譯:陳怡軒
繼奧巴馬夫婦與流媒體音樂服務(wù)平臺(tái)Spotify簽約后，哈里和梅根夫婦二人也搖身一變,，成了“播客主持人”,，再為Spotify的播客帝國(guó)新增兩員名人大將。據(jù)悉,，哈里夫婦新成立的制作公司的Archewell已與Spotify簽訂數(shù)年合同,，二人第一個(gè)系列的節(jié)目將在明年推出。
哈里夫婦在今年一月宣布辭去英國(guó)王室高級(jí)成員身份,，隨后便移居美國(guó)開始過起平民生活,。兩人緊跟奧巴馬夫婦后塵，陸續(xù)簽約了哈里?沃克演講經(jīng)紀(jì)公司,，還創(chuàng)立了一個(gè)慈善機(jī)構(gòu),，如今正試圖一起繼續(xù)進(jìn)軍娛樂業(yè)，先是和Netflix合作,，簽下一系列電影和電視節(jié)目,，現(xiàn)又簽了Spotify。
當(dāng)年奧巴馬的處女欄目“奧巴馬播客”曾為Spotify博得大量關(guān)注度,，顯然,，Spotify篤定這兩位王室成員的全球號(hào)召力也能幫其吸引到成千上百萬(wàn)新聽眾。哪怕是不怎么看播客節(jié)目的觀眾,，都會(huì)對(duì)哈里夫婦二人本身懷有很大的興趣,。
Spotify共有3.2億用戶，播客會(huì)員數(shù)量達(dá)7000多萬(wàn),，該公司正致力于拓展除美國(guó)外的其他用戶,，期望成為他們的首選默認(rèn)音樂軟件。截至目前,，Spotify已經(jīng)擁有190萬(wàn)條播客標(biāo)題,，同時(shí)還資助了數(shù)百個(gè)原創(chuàng)系列欄目。
“哈里夫婦作為世界性跨國(guó)公民,，有著極大的號(hào)召力,，” Spotify首席內(nèi)容運(yùn)營(yíng)官道恩?奧斯特羅夫在聲明中表示：“在提升Spotify軟件功能的同時(shí)，我們也希望找到那些有待‘發(fā)聲’的聲音，用音頻的形式,，講出他們自己的故事,。這是公司一直以來(lái)由衷欣賞并試圖去挖掘的?！保ㄘ?cái)富中文網(wǎng)）
編譯:陳怡軒
The royals are following the Obama playbook. Prince Harry and Meghan, The Duchess of Sussex, will produce and host podcasts for Spotify, adding to the Swedish streaming giant’s burgeoning podcast empire. The royal couple’s Archewell organization has signed a multiyear agreement with the company, with the first series coming next year.
Harry and Meghan have been tiptoeing into public life since stepping back from their royal roles and relocating to the U.S. After signing with a bureau for public speaking and creating a philanthropic group, they are now entering the world of entertainment—following a path similar to that of the Obamas after they left the White House. First they signed a deal to produce films and TV shows for Netflix, and now a deal to produce podcasts for Spotify.
The Obamas’ first audio program, “The Michelle Obama Podcast,” has been a huge hit for Spotify, and the company is betting that the royals’ global appeal will draw millions of new listeners to its audio app. The royal family is a subject of great interest across the world, including in places where podcasting is still nascent.
The company has converted more than 70 million of its 320 million current users into podcast listeners and is pushing to make its app the default podcast experience outside the U.S. It offers more than 1.9 million podcast titles and has funded hundreds of original series.
“The power of their voices rests in their status as citizens of the world,” Dawn Ostroff, Spotify's chief content officer, said in a statement. “That they are embracing the extraordinary capacity of podcasts on Spotify while also seeking to elevate underrepresented voices is a testament to their appreciation for the potential of audio storytelling.”
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