
新冠疫情危機(jī)好的一面是向企業(yè)展示如何更好地管理企業(yè),,實(shí)現(xiàn)更快的速度,、更高的質(zhì)量以及更大程度上控制成本。迄今為止,,戰(zhàn)時(shí)思維一直是領(lǐng)導(dǎo)者的標(biāo)志,,即果斷地進(jìn)行危機(jī)管理、情景規(guī)劃以及面對(duì)員工所受到的沖擊本能地作出反應(yīng)?,F(xiàn)在,,隨著世界逐漸走向復(fù)蘇,新機(jī)遇出現(xiàn),,另一種風(fēng)險(xiǎn)隱約可見,。那就是,人們希望回到疫情危機(jī)前日子的同時(shí),,還產(chǎn)生了惰性,。
領(lǐng)導(dǎo)者如何避免沖動(dòng),放棄他們?cè)谒茉旄呱a(chǎn)力和競(jìng)爭(zhēng)力的公司形象方面所取得的進(jìn)步,?答案是重新關(guān)注員工及其能力,。在過(guò)去的五個(gè)月里,我們已經(jīng)看到組織和領(lǐng)導(dǎo)者憑借隨機(jī)應(yīng)變的管理和強(qiáng)大的能力而獲得的優(yōu)勢(shì),。只有通過(guò)培養(yǎng)新的領(lǐng)導(dǎo)干部,,建立具有跨部門經(jīng)驗(yàn)的中層替補(bǔ),并將技術(shù)敏銳性視為利潤(rùn)中心,,公司才能努力在原來(lái)的基礎(chǔ)上推行更大范圍的變革,。這種人力投資的回報(bào)從未如此之高。
我們認(rèn)為,,有三個(gè)緊迫事項(xiàng)至關(guān)重要,,能夠促進(jìn)人員管理和能力建設(shè),從而實(shí)現(xiàn)后疫情時(shí)代的蓬勃發(fā)展,。
提前強(qiáng)化團(tuán)隊(duì)
就像在許多混亂時(shí)期一樣,,領(lǐng)導(dǎo)者發(fā)現(xiàn)人才正在以意想不到的方式涌現(xiàn)。甚至在新冠疫情之前,,一家歐洲汽車和卡車制造商就評(píng)估了其最大的價(jià)值創(chuàng)造者,,發(fā)現(xiàn)其50個(gè)最重要的價(jià)值貢獻(xiàn)者中有三分之二的人比最高管理層職位低一到三個(gè)等級(jí),。如今,一些年輕的中層管理人員正在克服這個(gè)非常時(shí)期出現(xiàn)的困難和挫折,,展現(xiàn)出鎮(zhèn)定的心態(tài),、十分多樣化的才能,并取得比同級(jí)領(lǐng)導(dǎo)者更大的成就,。領(lǐng)導(dǎo)者必須獎(jiǎng)勵(lì)這些冉冉升起的新星,,并為其歡呼。
識(shí)別并提升最重要的業(yè)務(wù)技能
領(lǐng)導(dǎo)者和董事會(huì)必須確定建立適應(yīng)性文化所需的核心能力,,以應(yīng)對(duì)下一次沖擊或“黑天鵝事件”,。更明確地說(shuō),就是優(yōu)先考慮組織中最切實(shí)和關(guān)鍵的少數(shù)業(yè)務(wù)技能,,并致力于將其深入到組織中?,F(xiàn)在,我們關(guān)注的能力包括:
以變革的方式進(jìn)行管理?,F(xiàn)代管理倡導(dǎo)安全和漸進(jìn)式變革,。但是通過(guò)采用變革性的思維方式,公司可以實(shí)現(xiàn)超預(yù)期的成就,。與其將目標(biāo)提高5%,,不如將目標(biāo)提高20%來(lái)釋放能量和業(yè)績(jī)收益。如今,,客戶參與度數(shù)字化以及推出適應(yīng)瞬息萬(wàn)變的世界的新產(chǎn)品等領(lǐng)域進(jìn)行轉(zhuǎn)型的時(shí)機(jī)已經(jīng)成熟,。
依靠團(tuán)隊(duì)網(wǎng)絡(luò)引領(lǐng)方向、進(jìn)行領(lǐng)導(dǎo)?,F(xiàn)代化企業(yè)比20年前復(fù)雜得多,。更需要消除僵化的層次結(jié)構(gòu),并依靠能與客戶保持更緊密聯(lián)系的靈活,、有能力的團(tuán)隊(duì)進(jìn)行企業(yè)經(jīng)營(yíng),。雖然能夠駕馭這些技能的高管會(huì)做得更好,但很少有人接受過(guò)這些技能方面的培訓(xùn),。
供應(yīng)鏈,。當(dāng)然,我們知道這是一個(gè)長(zhǎng)期的利基話題,。但是,,新冠疫情可能會(huì)持續(xù)很長(zhǎng)時(shí)間,對(duì)中國(guó)的看法不斷發(fā)生變化,,以及抵御危機(jī)實(shí)現(xiàn)回彈能力的重要性等問題已將供應(yīng)鏈從后臺(tái)轉(zhuǎn)移到前臺(tái),,成為人們經(jīng)常討論的話題。
追求利潤(rùn)目標(biāo)時(shí)要看重技術(shù)敏銳性
隨著公司在采用和應(yīng)用數(shù)字技術(shù)方面不斷取得進(jìn)步,,技術(shù)改造的迭代速度已經(jīng)加快,。掌握了這項(xiàng)大規(guī)模實(shí)驗(yàn)的人將在應(yīng)用云,、分析和數(shù)據(jù)管理技術(shù)等方面獲得基礎(chǔ)技術(shù)優(yōu)勢(shì)。領(lǐng)導(dǎo)者應(yīng)促使所有高管都具有技術(shù)敏銳性,,并以與衡量利潤(rùn)目標(biāo)相同的方式來(lái)衡量其技術(shù)敏銳性水平和進(jìn)步情況,。這類似于20世紀(jì)80年代和90年代一些一流企業(yè)使用精益流程改進(jìn)來(lái)鼓勵(lì)其組織采用新的管理方式。
擺脫新冠疫情危機(jī)之后,,高管們應(yīng)該首先想到一個(gè)問題:在受到疫情沖擊,、充滿不確定性以及企業(yè)應(yīng)對(duì)危機(jī)的方式急劇變化這段時(shí)期過(guò)后,會(huì)留下什么,?我們堅(jiān)信答案是:那些投資于增強(qiáng)領(lǐng)導(dǎo)力,、團(tuán)隊(duì)和技術(shù)能力的公司在后疫情時(shí)代將處于有利地位,。(財(cái)富中文網(wǎng))
Daniel Pacthod和Michael Park是麥肯錫紐約辦事處的高級(jí)合伙人,。
譯者:Biz
新冠疫情危機(jī)好的一面是向企業(yè)展示如何更好地管理企業(yè),實(shí)現(xiàn)更快的速度,、更高的質(zhì)量以及更大程度上控制成本,。迄今為止,戰(zhàn)時(shí)思維一直是領(lǐng)導(dǎo)者的標(biāo)志,,即果斷地進(jìn)行危機(jī)管理,、情景規(guī)劃以及面對(duì)員工所受到的沖擊本能地作出反應(yīng)。現(xiàn)在,,隨著世界逐漸走向復(fù)蘇,,新機(jī)遇出現(xiàn),另一種風(fēng)險(xiǎn)隱約可見,。那就是,,人們希望回到疫情危機(jī)前日子的同時(shí),還產(chǎn)生了惰性,。
領(lǐng)導(dǎo)者如何避免沖動(dòng),,放棄他們?cè)谒茉旄呱a(chǎn)力和競(jìng)爭(zhēng)力的公司形象方面所取得的進(jìn)步?答案是重新關(guān)注員工及其能力,。在過(guò)去的五個(gè)月里,,我們已經(jīng)看到組織和領(lǐng)導(dǎo)者憑借隨機(jī)應(yīng)變的管理和強(qiáng)大的能力而獲得的優(yōu)勢(shì)。只有通過(guò)培養(yǎng)新的領(lǐng)導(dǎo)干部,,建立具有跨部門經(jīng)驗(yàn)的中層替補(bǔ),,并將技術(shù)敏銳性視為利潤(rùn)中心,公司才能努力在原來(lái)的基礎(chǔ)上推行更大范圍的變革,。這種人力投資的回報(bào)從未如此之高,。
我們認(rèn)為,有三個(gè)緊迫事項(xiàng)至關(guān)重要,,能夠促進(jìn)人員管理和能力建設(shè),,從而實(shí)現(xiàn)后疫情時(shí)代的蓬勃發(fā)展,。
提前強(qiáng)化團(tuán)隊(duì)
就像在許多混亂時(shí)期一樣,領(lǐng)導(dǎo)者發(fā)現(xiàn)人才正在以意想不到的方式涌現(xiàn),。甚至在新冠疫情之前,,一家歐洲汽車和卡車制造商就評(píng)估了其最大的價(jià)值創(chuàng)造者,發(fā)現(xiàn)其50個(gè)最重要的價(jià)值貢獻(xiàn)者中有三分之二的人比最高管理層職位低一到三個(gè)等級(jí),。如今,,一些年輕的中層管理人員正在克服這個(gè)非常時(shí)期出現(xiàn)的困難和挫折,展現(xiàn)出鎮(zhèn)定的心態(tài),、十分多樣化的才能,,并取得比同級(jí)領(lǐng)導(dǎo)者更大的成就。領(lǐng)導(dǎo)者必須獎(jiǎng)勵(lì)這些冉冉升起的新星,,并為其歡呼,。
識(shí)別并提升最重要的業(yè)務(wù)技能
領(lǐng)導(dǎo)者和董事會(huì)必須確定建立適應(yīng)性文化所需的核心能力,以應(yīng)對(duì)下一次沖擊或“黑天鵝事件”,。更明確地說(shuō),,就是優(yōu)先考慮組織中最切實(shí)和關(guān)鍵的少數(shù)業(yè)務(wù)技能,并致力于將其深入到組織中?,F(xiàn)在,,我們關(guān)注的能力包括:
以變革的方式進(jìn)行管理。現(xiàn)代管理倡導(dǎo)安全和漸進(jìn)式變革,。但是通過(guò)采用變革性的思維方式,,公司可以實(shí)現(xiàn)超預(yù)期的成就。與其將目標(biāo)提高5%,,不如將目標(biāo)提高20%來(lái)釋放能量和業(yè)績(jī)收益,。如今,客戶參與度數(shù)字化以及推出適應(yīng)瞬息萬(wàn)變的世界的新產(chǎn)品等領(lǐng)域進(jìn)行轉(zhuǎn)型的時(shí)機(jī)已經(jīng)成熟,。
依靠團(tuán)隊(duì)網(wǎng)絡(luò)引領(lǐng)方向,、進(jìn)行領(lǐng)導(dǎo)。現(xiàn)代化企業(yè)比20年前復(fù)雜得多,。更需要消除僵化的層次結(jié)構(gòu),,并依靠能與客戶保持更緊密聯(lián)系的靈活、有能力的團(tuán)隊(duì)進(jìn)行企業(yè)經(jīng)營(yíng),。雖然能夠駕馭這些技能的高管會(huì)做得更好,,但很少有人接受過(guò)這些技能方面的培訓(xùn)。
供應(yīng)鏈,。當(dāng)然,,我們知道這是一個(gè)長(zhǎng)期的利基話題。但是,,新冠疫情可能會(huì)持續(xù)很長(zhǎng)時(shí)間,,對(duì)中國(guó)的看法不斷發(fā)生變化,,以及抵御危機(jī)實(shí)現(xiàn)回彈能力的重要性等問題已將供應(yīng)鏈從后臺(tái)轉(zhuǎn)移到前臺(tái),成為人們經(jīng)常討論的話題,。
追求利潤(rùn)目標(biāo)時(shí)要看重技術(shù)敏銳性
隨著公司在采用和應(yīng)用數(shù)字技術(shù)方面不斷取得進(jìn)步,,技術(shù)改造的迭代速度已經(jīng)加快。掌握了這項(xiàng)大規(guī)模實(shí)驗(yàn)的人將在應(yīng)用云,、分析和數(shù)據(jù)管理技術(shù)等方面獲得基礎(chǔ)技術(shù)優(yōu)勢(shì),。領(lǐng)導(dǎo)者應(yīng)促使所有高管都具有技術(shù)敏銳性,并以與衡量利潤(rùn)目標(biāo)相同的方式來(lái)衡量其技術(shù)敏銳性水平和進(jìn)步情況,。這類似于20世紀(jì)80年代和90年代一些一流企業(yè)使用精益流程改進(jìn)來(lái)鼓勵(lì)其組織采用新的管理方式,。
擺脫新冠疫情危機(jī)之后,高管們應(yīng)該首先想到一個(gè)問題:在受到疫情沖擊,、充滿不確定性以及企業(yè)應(yīng)對(duì)危機(jī)的方式急劇變化這段時(shí)期過(guò)后,,會(huì)留下什么?我們堅(jiān)信答案是:那些投資于增強(qiáng)領(lǐng)導(dǎo)力,、團(tuán)隊(duì)和技術(shù)能力的公司在后疫情時(shí)代將處于有利地位,。(財(cái)富中文網(wǎng))
Daniel Pacthod和Michael Park是麥肯錫紐約辦事處的高級(jí)合伙人,。
譯者:Biz
One silver lining of the COVID-19 crisis has been to show businesses how to manage better and achieve greater speed, quality, and cost control. A wartime mindset—decisive crisis management, scenario planning, and a human reflex attuned to the shocks affecting employees—has been the hallmark of leaders so far. Now, as the world feels its way toward recovery and new opportunities, another risk looms. It is that inertia will set in, along with a longing for a return to the operating style of pre-crisis days.
How can leaders avoid the impulse to abandon their progress in shaping a more productive and competitive company profile? The answer is a renewed focus on people and their capabilities. Over the past five months we have seen the edge gained by organizations and leaders with adaptable management and strong capabilities. Only by advancing new cadres of leaders, building a middle bench with skills to cut across silos, and treating technological acumen like a profit center will companies be able to work to further the broader transformation that has begun. The return on this people investment has never been higher.
We see three imperatives as critical for managing people and building capabilities to thrive in the post-pandemic period.
Put in tomorrow’s team today
As in many disruptions, leaders are finding that talent is stepping up in unexpected ways. Even before COVID-19, one European car and truck maker assessed its biggest value creators and found that two-thirds of its 50 most important value contributors were from one to three levels below the C-suite. Today some young middle managers are defying the problems and frustrations of this difficult period to demonstrate calm, champion diverse talent, and achieve far more than peer leaders do. Leaders have to celebrate and reward these rising stars.
Identify and elevate the business skills that matter most
Leaders and boards must identify the core capabilities to build a culture of adaptability to anticipate the next shock or black-swan event. To be clear, this is a prioritization of the handful of an organization’s most tangible and critical business skills and a commitment to driving them deep into the organization. The capabilities showing up now on our radar screen include these:
Managing in a transformational way. Modern management is about safe and incremental change. But by adopting a transformational mindset, companies accomplish so much more than they think they can. Rather than aiming for a 5% improvement, shoot for 20% to unlock energy and performance gains. Today, areas like digitizing customer engagement and launching new products attuned to a changing world are ripe for a transformational push.
Navigating and leading in a network of teams. The modern company is much more complex than it was 20 years ago. The need is greater to do away with rigid hierarchies and operate with agile, empowered teams able to get closer to customers. Executives able to navigate these will do better, but very few have been trained in these skills.
Supply chains. Sure, we know that it’s a perennial niche topic. But COVID-19, the possibility that the pandemic will have a long tail, changing views of China, and the importance of resilience in weathering crisis have moved supply chains from the back office to constant discussion in the front office.
Treat technological acumen as you treat profit targets
As companies have vaulted ahead in adopting and applying digital technologies, the metabolic rate of technological transformation has sped up. Those who master this massive experiment will gain a baseline technological advantage in applying the cloud, analytics, and data-management technologies, to name a few. Leaders should drive technological acumen into all executives and measure their proficiency and improvement in the same way they measure profit targets. This is akin to how some leading companies used lean process improvements in the 1980s and 1990s to encourage new management discipline in their organizations.
As executives feel their way out of the COVID-19 crisis, here’s one question that should be top of mind: What should be retained from this period of pandemic shock, uncertainty, and dramatic change in the ways businesses have reacted to crisis? We are convinced the answer is that those companies that invest in capabilities to empower leadership, teams, and technology will be well positioned to thrive in the post-pandemic era.
Daniel Pacthod and Michael Park are senior partners in McKinsey’s New York office.