????關(guān)于谷歌（Google）和蘋(píng)果（Apple）之間的論戰(zhàn)從未如此激烈過(guò)。自從兩家公司2007年占據(jù)了統(tǒng)治地位之后,，我們已經(jīng)看到不計(jì)其數(shù)的投資者,、記者和分析師分立兩派，對(duì)這兩家科技巨頭進(jìn)行了幾乎全方位的比較,。

????不過(guò)說(shuō)到投資,，難道還有爭(zhēng)論的必要嗎？答案很簡(jiǎn)單：讓數(shù)字來(lái)說(shuō)話,。財(cái)務(wù)狀況,、公司基礎(chǔ)、估值……蘋(píng)果在這些方面占盡上風(fēng),。任何頭腦冷靜的投資者在選擇目標(biāo)時(shí)都會(huì)更傾向于蘋(píng)果,，而不是谷歌,。尤其是谷歌的股價(jià)曾經(jīng)飆升至770美元，結(jié)果隨之發(fā)布的財(cái)報(bào)卻遠(yuǎn)低預(yù)期,，讓人大跌眼鏡,。

????不論是公司業(yè)績(jī)，還是股市表現(xiàn),，蘋(píng)果都要優(yōu)于谷歌,，而且這種優(yōu)勢(shì)還將繼續(xù)保持下去。究其緣由是因?yàn)樘O(píng)果的市場(chǎng)規(guī)模大于谷歌,。智能手機(jī)市場(chǎng)的規(guī)模遠(yuǎn)大于網(wǎng)絡(luò)廣告市場(chǎng),，而蘋(píng)果已經(jīng)逐漸成為智能手機(jī)領(lǐng)域毫無(wú)爭(zhēng)議的領(lǐng)頭羊。相較之下,，谷歌的主要收入依然來(lái)自于網(wǎng)絡(luò)廣告,，那僅僅是個(gè)不足十億美元的市場(chǎng)；而蘋(píng)果運(yùn)作的市場(chǎng),，其價(jià)值高達(dá)萬(wàn)億美元,。因此，谷歌的上升潛力最多也不過(guò)是蘋(píng)果的一個(gè)零頭,。

????想要知道蘋(píng)果的核心運(yùn)作市場(chǎng)究竟有多大,，不妨看看這組數(shù)據(jù)：蘋(píng)果2007年推出iPhone之前,，谷歌的凈收益是42億美元,，高于蘋(píng)果的35億美元。不過(guò)隨著iPhone的火爆問(wèn)世,，蘋(píng)果不僅在收入和凈收益上超越谷歌,，實(shí)際上，在整個(gè)股市中,，已經(jīng)沒(méi)有任何一個(gè)公司的納斯達(dá)克100指數(shù)能與它媲美了,。

????The Google versus Apple debate has never been more vibrant. Ever since both companies rose to dominance in 2007, we've seen countless investors, journalists and analysts take opposing sides on virtually every aspect of this war between the tech titans.

????But is there really a debate when it comes to investing? The short answer: Not based on the numbers there isn't. The financials, fundamentals, and valuation continue to fall squarely in Apple's corner. Any level-headed investor would buy Apple over Google today, especially in light of Google's recent unjustified parabolic rally to $770 a share just before it reported an epic miss on earnings.

????The reason Apple has outperformed and will continue to outperform Google both on the earnings frontand in terms of the stock performance comes down to the simple fact that Apple operates in a substantially larger market than Google. The smartphone industry is a much larger beast than the online ad market, and Apple is becoming an increasingly dominant player within that space. Google, which continues to derive a large majority of its revenues from online ads, operates in a low billion-dollar market while Apple operates in a trillion-dollar market. Google's maximum upside potential is only a mere fraction of Apple's maximum upside potential.

????Just to get a sense of how much larger Apple's core operating market is consider that before the inaugural launch of the iPhone in 2007, Google reported $4.2 billion in net income, more than the $3.5 billion Apple (AAPL) reported that year. However, as the iPhone exploded in popularity, Apple not only surpassed Google (GOOG) in both revenue and net income, it actually surpassed every single company on the entire NASDAQ-100.