????很多活動(dòng)完全是表演給別人看的,，不停地自我吹噓：“我很了不起,，我擁有一家超酷的初創(chuàng)企業(yè)。昨晚我在投資公司的聚會(huì)上見(jiàn)到了哪個(gè)大人物。我投資的某某公司還吸引到了誰(shuí)誰(shuí)誰(shuí)的投資（然后列舉一長(zhǎng)串投資人的名字）。很了不起吧？看哪,，我真是太厲害了！”

????可惜,，他們的吹噓跟生產(chǎn)出色的產(chǎn)品和打造優(yōu)秀的企業(yè)并沒(méi)什么關(guān)系,。

????的確，我們需要保持創(chuàng)業(yè)的樂(lè)趣,，但同時(shí)也需牢記,，我們的目標(biāo)是打造卓越的企業(yè)。因此,，我的風(fēng)投同行們,，我們可否低調(diào)一些，記住我們是配角,，而不是主角,。如果真想當(dāng)明星,，那就自己去創(chuàng)業(yè)吧,。

????塞斯?萊文是位于科羅拉多州的風(fēng)險(xiǎn)投資公司方得力集團(tuán)的常務(wù)董事,。

????譯者：李玫曉/汪皓

????It feels like a lot of this is for external show: "I'm cool; I run a shit hot start-up; I saw [insert big name technorati here] at our company party last night. I'm in such and such company with [long list of other investors] and doesn't that make me awesome. I'm awesome I'm awesome – look at me!"

????And not really about building great products or great businesses.

????So by all means, lets keep having fun. But let's also remember that the goal is to build great companies. And please – my fellow venture capitalists – can we take it down a few notches and remember that our role is a supporting one. If you wanted to be the star you should have become an entrepreneur.

????Seth Levine (@sether) is a managing director with Colorado-based venture capital firm Foundry Group.