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寶潔

Procter & Gamble

????2012年《財富》500強排名：第28位

????2012年利潤（單位：百萬美元）：10,756

????寶潔雖然擁有家喻戶曉的日用品品牌，如幫寶適（pampers）和吉利（Gillette）,，但由于創(chuàng)新不足,，經(jīng)濟疲軟，近年來這家公司也面臨著一些問題,。盡管寶潔在包括中國和俄羅斯在內(nèi)的國外市場獲得了成功,，銷售額也升至851億美元，但在驅(qū)動公司盈利的發(fā)達市場卻出現(xiàn)增長不足的問題,，導致2012年利潤同比下滑8.8%,。寶潔CEO麥睿博去年6月份提出了一項40/20/10的計劃：把資源主要集中在40個最大、盈利空間最高的業(yè)務領域,，20個最大的創(chuàng)新項目,，以及10個最重要的發(fā)展中市場上?！狢olleen Leahey

????Fortune 500 rank: 28

????2012 profit (millions): 10,756

????Procter and Gamble may boast household brands like Pampers and Gillette, but a stall in innovation and a weak economy have created issues for the company over the past several years. Though P&G found success abroad in countries like China and Russia—and its sales grew to $85.1 billion—profits fell 8.8% over the past year, spurred by a lack of growth in the developed markets that drive the company's earnings. CEO Bob McDonald announced a 40/20/10 plan last June: His vision for the company focuses resources on its 40 largest and most profitable businesses, its 20 largest innovations, and on the 10 most important developing markets. --Colleen Leahey