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寶潔

Procter & Gamble

????2012年《財(cái)富》500強(qiáng)排名：第28位

????2012年利潤(rùn)（單位：百萬美元）：10,756

????寶潔雖然擁有家喻戶曉的日用品品牌，如幫寶適（pampers）和吉利（Gillette）,，但由于創(chuàng)新不足,，經(jīng)濟(jì)疲軟，近年來這家公司也面臨著一些問題,。盡管寶潔在包括中國(guó)和俄羅斯在內(nèi)的國(guó)外市場(chǎng)獲得了成功,，銷售額也升至851億美元，但在驅(qū)動(dòng)公司盈利的發(fā)達(dá)市場(chǎng)卻出現(xiàn)增長(zhǎng)不足的問題,，導(dǎo)致2012年利潤(rùn)同比下滑8.8%,。寶潔CEO麥睿博去年6月份提出了一項(xiàng)40/20/10的計(jì)劃：把資源主要集中在40個(gè)最大、盈利空間最高的業(yè)務(wù)領(lǐng)域,，20個(gè)最大的創(chuàng)新項(xiàng)目,，以及10個(gè)最重要的發(fā)展中市場(chǎng)上?！狢olleen Leahey

????Fortune 500 rank: 28

????2012 profit (millions): 10,756

????Procter and Gamble may boast household brands like Pampers and Gillette, but a stall in innovation and a weak economy have created issues for the company over the past several years. Though P&G found success abroad in countries like China and Russia—and its sales grew to $85.1 billion—profits fell 8.8% over the past year, spurred by a lack of growth in the developed markets that drive the company's earnings. CEO Bob McDonald announced a 40/20/10 plan last June: His vision for the company focuses resources on its 40 largest and most profitable businesses, its 20 largest innovations, and on the 10 most important developing markets. --Colleen Leahey