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????德迪歐說(shuō)，這很管用,，史蒂夫?喬布斯是“天生的顛覆者”,。

????德迪歐很看好蘋(píng)果手表，盡管奢侈品手表市場(chǎng)對(duì)他沒(méi)什么吸引力。他發(fā)現(xiàn)在當(dāng)今的購(gòu)物商場(chǎng)中,，他有些無(wú)所適從,，他幾乎沒(méi)有想買(mǎi)的東西，而95%的購(gòu)買(mǎi)決定都不是基于功能需求,，而是純粹的心理需求,。

????在播客討論的最后，他問(wèn)道：“為什么人們會(huì)在這家店里,，而不是在銷(xiāo)售同樣產(chǎn)品的隔壁店里買(mǎi)東西,？對(duì)我來(lái)說(shuō)，這是件神奇的事情,?！保ㄘ?cái)富中文網(wǎng)）

????譯者：嚴(yán)匡正

????It helped, according to Dediu, that Steve Jobs was an “instinctive disruptor.”

????Dediu is bullish about Apple Watch, even though the attraction of the luxury watch market escapes him. He already finds himself at sea in contemporary shopping malls, where there is almost nothing he wants to buy and where 95% of purchase decisions are being made not on the basis of functionality, but for purely psychological reasons.

????“Why are people in this shop and not the shop next door that seems to be selling the same products?” he asks toward the end of the podcast. “These things are mysterious to me.”