軟件成創(chuàng)收奇兵,，蘋(píng)果應(yīng)用商店去年?duì)I收翻了一番
圖為蘋(píng)果2011年第4季度至2014年第2季度音樂(lè)及圖書(shū)營(yíng)收（藍(lán)色）,、APP營(yíng)收（棕色），以及APP營(yíng)業(yè)利潤(rùn)在總營(yíng)業(yè)利潤(rùn)中的占比走勢(shì),。
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????本周三,，興業(yè)銀行（Societe Generale）的安迪?帕金斯在給客戶(hù)的郵件中寫(xiě)道：“大部分蘋(píng)果評(píng)論員都只關(guān)注蘋(píng)果（Apple）的硬件業(yè)務(wù),。鑒于它硬件業(yè)務(wù)的規(guī)模,，這也不足為奇?！?/p> ????“然而,，仔細(xì)琢磨各種評(píng)論以及管理層評(píng)論，我們可以發(fā)現(xiàn)關(guān)于蘋(píng)果應(yīng)用商店?duì)I收的許多有趣細(xì)節(jié),。通過(guò)這些細(xì)節(jié),，我們發(fā)現(xiàn)，應(yīng)用商店是蘋(píng)果銷(xiāo)售增長(zhǎng)極為強(qiáng)勁的少數(shù)幾個(gè)領(lǐng)域之一（它2013年增幅超過(guò)100％）,，而且越來(lái)越成為蘋(píng)果經(jīng)營(yíng)利潤(rùn)的一個(gè)重要來(lái)源（2013年占比為8％）,。我們認(rèn)為,，人們對(duì)蘋(píng)果的這項(xiàng)業(yè)務(wù)知之甚少，但它未來(lái)可能成為蘋(píng)果利潤(rùn)增長(zhǎng)的主要推動(dòng)力,?！?/p> ????帕金斯在一份充斥著圖表和圖形的報(bào)告中把蘋(píng)果的目標(biāo)股價(jià)上調(diào)到了每股105美元（相當(dāng)于拆股前每股735美元）。 ????下圖：帕金斯的幻燈片展示中包括下面這張圖,，按類(lèi)別分解了蘋(píng)果的銷(xiāo)售收入,，客觀展示了利潤(rùn)占比8％的蘋(píng)果應(yīng)用商店的營(yíng)收情況。（財(cái)富中文網(wǎng)） |
????“Most Apple commentators focus on Apple’s hardware business, which is unsurprising given its size,” writes Societe Generale’s Andy Perkins in a note to clients Wednesday. ????“However, tucked away in the notes and management commentary are some intriguing details about app revenues. Using these details we calculate that apps are one of the few areas at Apple showing very good sales growth (100%+ in 2013) and are an increasingly important source of operating profits (8% of the total in 2013). We think this area is poorly understood but could be a key growth driver for Apple’s future profits.” ????In a report jam packed with charts and graphs, Perkins raises his Apple AAPL 0.11% price target to $105 per share ($735 in pre-split dollars). ????Below: His slide show includes this chart, which breaks down Apple’s sales by category and puts the app’s stores 8% in perspective. |
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