“一分鐘電梯演講”用來求職靠譜嗎？
|
親愛的安妮：我準(zhǔn)備放棄當(dāng)前的工作,，追求更大的職業(yè)發(fā)展空間。這將是我20年以來首次求職,。上一次在不熟悉我工作的人面前談?wù)撟约?，已?jīng)是很久以前的事情了，所以我閱讀了大量關(guān)于自我推銷的建議,，其中有一條建議是：利用簡(jiǎn)短的（一至兩分鐘）“電梯演講”,，概述自己的能力和經(jīng)驗(yàn)。 ????對(duì)此,，我有兩個(gè)問題,。一是我擁有近二十年的工作經(jīng)驗(yàn)，足跡遍及全國各地,，所以要把這些經(jīng)歷濃縮在一兩分鐘之內(nèi)并不容易,。二是“電梯演講”這種事在我看來根本不靠譜。你和其他讀者怎么看,？我需不需要來次“電梯演講”,？——S.S. 親愛的S.S.：在參加社交活動(dòng)或派對(duì)的時(shí)候，你是否遇到過有人不顧你的感受,，硬要照本宣科地介紹自己的生活和職業(yè),？假如你遇到這種情況的反應(yīng)是想方設(shè)法擺脫對(duì)方，你就可以想象一下,，在電梯里遇到極力向你游說的人,，心里會(huì)是怎樣的感受。 ????相比之下,，史蒂夫?亞斯特羅表示：“如果你在派對(duì)或者婚禮等場(chǎng)合遇到某個(gè)人,，并約好下周一起吃午餐，這并非因?yàn)槟銈儽舜诉M(jìn)行了乏善可陳的自我介紹,，而是因?yàn)槟銈兿嗷ソ⒘寺?lián)系,。這同樣適用于面試、電梯里或其他任何場(chǎng)合,?！?/p> ????亞斯特羅是一位品牌顧問,，他的客戶包括麥當(dāng)勞（McDonald's）和珍妮?克雷格減肥公司。最近,，他出版了一本與此話題有關(guān)的新書《放棄游說：即興說服的藝術(shù)》（Ditch the Pitch: The Art of Improvised Persuasion）。他表示,，千篇一律的演說注定不會(huì)有人愿意聽,，這是因?yàn)槲覀兠刻於紩?huì)被成千上萬的廣告信息狂轟濫炸，以至于“只要感覺有人想游說他們,，人們就會(huì)產(chǎn)生防衛(wèi)心理,?！?/p> ????更重要的是：“如果你在不了解對(duì)方的情況下準(zhǔn)備一些信息,，你又怎么知道這正是對(duì)方想了解的呢？這樣做就像是在黑暗的房子里扔飛鏢一樣,，漫無目的,。” ????所以,，他建議：“與其在電梯里進(jìn)行令人窒息的自我推銷”,，不如練習(xí)如何激發(fā)對(duì)方的好奇心，讓對(duì)方愿意了解更多,。他說：“你不可能在電梯里做成一筆交易或得到一份工作,，如果是高級(jí)職務(wù)，即便通過一次正式的面試也不見得能夠成功,。所以,，你的目標(biāo)應(yīng)該是引起對(duì)方的興趣，并獲得再次見面的機(jī)會(huì),?！?/p> ???? |
Dear Annie: I'm ready to move on from the job I have now to something with more scope for advancement, which means I'm job hunting for the first time in about 20 years. Since it has been so long since I had to talk about myself to people who aren't familiar with my work, I've been reading a lot of advice on how to go about it, and I keep coming across this idea of having a short (one- or two-minute) "elevator pitch" that sums up my skills and experience. ????I have two problems with this. First, I've had almost two decades of experience that varies all over the map, so it isn't easy to pack it all into a minute or two. And second, the idea of trying to do that just seems really phony to me. What do you and your readers think? Do I need an "elevator pitch" or not? -- Skeptical in Seattle Dear S.S.: Ever been to a networking event, or a party, where someone buttonholed you and delivered a scripted presentation of his or her life and career? If so, and assuming your reaction was to look for some way to escape, you know what it's like to be stuck in an elevator with someone who's delivering a pitch. ????By contrast, says Steve Yastrow, "If you've ever met someone at a party -- or a wedding, or anywhere -- and made a date for lunch the next week, it wasn't because you and that person made scripted presentations to each other. It's because you connected. The rules are the same in a job interview, or on an elevator, as everywhere else in life." ????Yastrow, who is a branding consultant with clients like McDonald's (MCD) and Jenny Craig, recently published a book on this topic called Ditch the Pitch: The Art of Improvised Persuasion. A canned speech, he says, is doomed to fall on deaf ears, partly because we're all bombarded with thousands of advertising messages every day, to the point where "when people sense a pitch coming at them, they get defensive." ????Even more important: "If you create a message before you know anything about the other person, how can you possibly know it's what they are looking for? It's like throwing a dart in a dark room." ????Instead of "sucking up all the air on the proverbial elevator by talking about yourself," he says, practice piquing the other person's curiosity so that he or she wants to learn more. "You won't close the deal, or get the job, in an elevator, or even in one interview if it's a senior role," he says. "So your goal should be to earn the other person's interest -- and another meeting." ???? |
最新文章