獨(dú)家：賈斯汀?比伯投資新銳社交網(wǎng)絡(luò)
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????一個(gè)名為“我拍”（Shots Of Me）的社交網(wǎng)絡(luò)即將于本周晚些時(shí)候上線,，目標(biāo)用戶定位為青少年群體。打造這個(gè)網(wǎng)絡(luò)的團(tuán)隊(duì)曾用洛克萊（Rocklive）這個(gè)廠牌開(kāi)發(fā)過(guò)風(fēng)靡一時(shí)的社交類(lèi)手機(jī)游戲,，而洛克萊最新的幕后金主可能是當(dāng)今世上風(fēng)頭無(wú)兩的青少年巨星——賈斯汀?比伯,。 ????《財(cái)富》雜志（Fortune）獲悉，這間公司剛剛從賈斯汀?比伯那里獲得了110萬(wàn)美元的種子期投資,，其他的投資者還有風(fēng)險(xiǎn)投資人舍文?皮西弗,，拳擊手佛洛依德?梅懷瑟和天使投資人湯姆?麥金納尼。這不僅是比伯初次投資社交網(wǎng)站，也是他第一次獨(dú)立于經(jīng)紀(jì)人斯庫(kù)特?伯勞恩,，完全自主進(jìn)行的一次風(fēng)險(xiǎn)投資,。 ????“自從賈斯汀玩了我們的游戲，還在Twitter上說(shuō)過(guò)這事之后,，我們就開(kāi)始知道他了,，”約翰?沙希迪說(shuō)。幾年前他和兄弟薩姆一起成立了洛克萊,，現(xiàn)在他在公司擔(dān)任CEO?！百Z斯汀非常深入地體驗(yàn)著我們的產(chǎn)品,，還幫助我們進(jìn)行測(cè)試，也給我們提供反饋……后來(lái)我們告訴他我們正在找機(jī)會(huì)做一個(gè)面向青少年的社交網(wǎng)絡(luò)產(chǎn)品,，目的在于讓青少年用戶分享其他網(wǎng)站上很少見(jiàn)到的信息，同時(shí)我們也會(huì)盡量妥善處理網(wǎng)絡(luò)霸凌的問(wèn)題,。聽(tīng)到這些,，他的眼睛亮了?！?/p> ????“我拍”將于本周晚些時(shí)候在蘋(píng)果商店上架,，沙希迪拒絕向我們透露更多關(guān)于這個(gè)應(yīng)用的細(xì)節(jié),，僅僅表示,，它不會(huì)是一個(gè)游戲應(yīng)用,?！拔覀兇_實(shí)很享受制作游戲,，也賺了不少錢(qián),，但這次絕對(duì)是完全不同的新東西,。” ????事實(shí)上我們十分期待看到比伯的個(gè)人影響力會(huì)給這款應(yīng)用帶來(lái)多少的下載量和使用量,，目前他在Twitter上有4,650萬(wàn)名關(guān)注者,，這個(gè)數(shù)字擊敗了地球所有Twitter用戶（除了女歌手凱蒂?佩里,，他們的關(guān)注者數(shù)目幾乎相同）,。洛克萊公司從未用傳統(tǒng)途徑開(kāi)拓過(guò)市場(chǎng)——既沒(méi)有雇用過(guò)公關(guān)公司,，也沒(méi)有召開(kāi)過(guò)新聞發(fā)布會(huì),。他們的營(yíng)銷(xiāo)策略是在網(wǎng)絡(luò)上通過(guò)用戶建立口碑（比如在以往發(fā)布的游戲中,，鼓勵(lì)/允許玩家們?cè)诓煌顺鲇螒虻那闆r下直接分享自己在游戲中獲得的成績(jī)）。
????洛克萊公司現(xiàn)在已經(jīng)募集到270萬(wàn)美元的種子基金,，同時(shí)也在接洽多家風(fēng)投公司，籌集第一輪機(jī)構(gòu)投資,。（財(cái)富中文網(wǎng)） ????譯者：倪禮雯??? |
????A new teen-focused social network called Shots Of Me will launch later this week, from the team that previously developed popular social mobile games under the RockLive brand. And its new lead investor is perhaps the world's most famous teenager: Justin Bieber. ????Fortune has learned that Bieber recently led a $1.1 million seed round for the company, whose other investors include venture capitalist Shervin Pishevar, boxer Floyd Mayweather and angel investor Tom McInerney. It not only is Bieber's first-ever investment in a social network, but also is believed to be the first time he has made a VC investment independent of his manageer Scooter Braun. ????"We got to know Justin after he began playing our games and tweeting about it," says RockLive CEO John Shahidi, who founded the company several years back with his brother Sam. "He's been very involved in our products, helping us test things and providing feedback… When we told him that we were looking to create a social network for teens that really addresses what they aren't getting on other networks, and which tries to deal with things like cyber-bullying, his eyes just lit up." ????Shahidi declined to provide too many details about Shots Of Me, which will be released into the Apple store later this week. He did say, however, that it will not have a gaming focus. "We've really enjoyed making games, and have made a lot of money doing so, but this is something new." ????It should be interesting to see how Bieber's influence will affect downloads and usage. He currently has 46.5 million Twitter followers, which is more than anyone else in the world (save for fellow singer Katy Perry, with whom he is effectively tied). RockLive has never used traditional marketing methods – no PR firm or press releases, for example – instead relying on digital word of mouth from users (in its past games, users were encouraged/enabled to share accomplishments without leaving the actual game). ????RockLive has now raised a total of $2.7 million in seed funding, and is beginning to pitch VC firms on its first institutional funding round. |
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