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專欄 - 蘋果2_0

中國(guó)移動(dòng)版iPhone呼之欲出

Philip Elmer-DeWitt 2013年09月12日

蘋果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,,就會(huì)相信他所說(shuō)的話。蘋果的數(shù)百萬(wàn)用戶中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋果投資者也賺得盆滿缽滿,。不過(guò),,Elmer-DeWitt認(rèn)為,,在報(bào)道蘋果公司時(shí)有點(diǎn)懷疑精神不是壞事。聽他的應(yīng)該沒(méi)錯(cuò),。要知道,,他自從1982年就開始報(bào)道蘋果、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司,。
蘋果新品發(fā)布會(huì)上,,人們會(huì)前高漲的期待再次落空,蘋果并沒(méi)有宣布跟中國(guó)移動(dòng)達(dá)成合作的消息,。不過(guò),,中國(guó)工信部已經(jīng)批準(zhǔn)中國(guó)移動(dòng)使用TD-LTE頻段,而新款iPhone正好支持這個(gè)頻段,。蘋果與中國(guó)移動(dòng)的合作似乎就差臨門一腳,。不過(guò),具體怎么合作,?一切恐怕得按移動(dòng)的條件來(lái),。

????人們?cè)酒毡槠诖袊?guó)移動(dòng)(China Mobile)將宣布與蘋果公司(Apple)達(dá)成協(xié)定,,開始銷售最新款的iPhone手機(jī)。這種期待非常高,以至于多位分析師都在報(bào)告中稱,,本周二晚就會(huì)宣布這個(gè)消息,。

????中國(guó)移動(dòng)是全球最大的移動(dòng)運(yùn)營(yíng)商,擁有7.4億用戶,,而蘋果推出的iPhone是中國(guó)市場(chǎng)上最火的高端手機(jī),。移動(dòng)與蘋果聯(lián)姻的消息已經(jīng)傳了好幾年,但一直沒(méi)有變成現(xiàn)實(shí),。

????蘋果定于北京時(shí)間本周三上午10點(diǎn)舉行新聞發(fā)布會(huì),,按照計(jì)劃,會(huì)上將轉(zhuǎn)播蘋果iPhone 5S/5C的發(fā)布會(huì)盛況,。之前有消息稱,,會(huì)上將宣布中國(guó)移動(dòng)與蘋果合作的消息。蘋果煞費(fèi)苦心地否定了這個(gè)說(shuō)法,。

????會(huì)上也確實(shí)沒(méi)有宣布兩家公司合作的消息,。

????不過(guò),當(dāng)天中國(guó)工業(yè)和信息化部(China's Ministry of Industry and Information Technology)批準(zhǔn)了中國(guó)移動(dòng)以及中國(guó)另外兩大運(yùn)營(yíng)商——中國(guó)電信(China Telecom)和中國(guó)聯(lián)通(China Unicom)使用TD-LTE頻段,。而新款iPhone正好就支持這個(gè)頻段,。

????這是首次中國(guó)三大運(yùn)營(yíng)商都獲準(zhǔn)與蘋果智能手機(jī)實(shí)現(xiàn)兼容。

????它也是移動(dòng)與蘋果正式宣布雙方合作之前必要的一步,,但這并不是投資者所期盼的合作協(xié)議本身,。

????蘋果已經(jīng)表示,將于9月20日在中國(guó)首發(fā)新款iPhone,,這是中國(guó)市場(chǎng)首次與美國(guó)市場(chǎng)同步首發(fā)新款iPhone(考慮到時(shí)差因素,,中國(guó)市場(chǎng)上的首發(fā)時(shí)間實(shí)際比美國(guó)還要早12小時(shí))。

????至于說(shuō)中國(guó)移動(dòng)是否會(huì)在當(dāng)天發(fā)售新款iPhone,,決定權(quán)似乎在中國(guó)移動(dòng)手里,,蘋果說(shuō)了不算。(財(cái)富中文網(wǎng))

????譯者:項(xiàng)航??

????So high were the expectations that China Mobile (CHL) was about to announce a deal with Apple (AAPL) to sell the latest crop of iPhones that news that it would be made overnight Tuesday made it into several analysts' reports.

????The marriage of the world's largest mobile carrier (740 million subscribers) and the maker of China's favorite luxury-brand smartphones had been rumored for years, but never consummated.

????One popular theory was that it would happen at the Wednesday 10 a.m. (China time) press conference where Apple's iPhone 5S/5C event was scheduled to be rebroadcast in Beijing -- a theory Apple took pains to shoot down.

????It didn't happen at the rebroadcast.

????What did happen Wednesday was that China's Ministry of Industry and Information Technology (MIIT) approved use of the TD-LTE band -- a band the new iPhones support -- by China Mobile and the other two major Chinese carriers, China Telecom (CHA) and China Unicom (CHU).

????It was first time all three of China's big carriers had been given the technical green light to carry Apple's smartphones.

????It was a necessary step before the deal that investors have been waiting for could be officially announced. But it was not the deal itself.

????Apple has already said that it will be selling its new iPhones in China starting Sept. 20 -- the first time China will get new models the same day (or rather 12 hours before) they go on sale in the U.S.

????Whether or not China Mobile will be selling them that day is a decision that seems to be in China Mobile's hands, not Apple's.

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