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專(zhuān)欄 - 蘋(píng)果2_0

直擊:“喬布斯”再次現(xiàn)身Macworld大展

Philip Elmer-DeWitt 2013年02月04日

蘋(píng)果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,,那就是史蒂夫·喬布斯周?chē)且黄艾F(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,,就會(huì)相信他所說(shuō)的話,。蘋(píng)果的數(shù)百萬(wàn)用戶中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋(píng)果投資者也賺得盆滿缽滿。不過(guò),,Elmer-DeWitt認(rèn)為,,在報(bào)道蘋(píng)果公司時(shí)有點(diǎn)懷疑精神不是壞事。聽(tīng)他的應(yīng)該沒(méi)錯(cuò),。要知道,,他自從1982年就開(kāi)始報(bào)道蘋(píng)果、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司,。
喬布斯最后一次出席Macworld展會(huì)是在2008年,。今年,這個(gè)備受業(yè)界推崇的盛會(huì)再現(xiàn)了這一幕,。

????9:39:加德用約翰?列儂與保羅?麥卡特尼的關(guān)系,,形容(喬布斯和沃茲尼亞克)兩人的兄弟情深。(喬布斯肯定會(huì)喜歡這樣的比喻,。)“他們兩人竟然能走到一起,,還引發(fā)了一場(chǎng)完美風(fēng)暴,這令我為之著迷,?!?/p>

????9:40:?jiǎn)柤拔制澞醽喛伺u(píng)對(duì)白的真實(shí)性,加德說(shuō),,希望沃茲尼亞克看完整部電影之后,,能夠認(rèn)可他們?yōu)榱苏鎸?shí)再現(xiàn)喬布斯的故事而付出的努力?!八腥硕紤阎鵁釔?ài),、欽佩和尊敬之情在制作這部電影?!?/p>

????9:42:庫(kù)徹說(shuō):“我們并沒(méi)有真實(shí)經(jīng)歷過(guò),。制作電影時(shí),你必須創(chuàng)作一個(gè)有情節(jié)的故事,。你必須能挖掘電影的娛樂(lè)元素,,還要表現(xiàn)人物真實(shí)的一面?!彼f(shuō)約翰?杜爾看過(guò)電影,,說(shuō)他們準(zhǔn)確捕捉住了沃茲尼亞克在組裝電腦俱樂(lè)部(Homebrew Club)舉起主板的那一刻。

????9:45:你從中得到了什么收獲,?加德說(shuō)他發(fā)現(xiàn),,沃茲尼亞克愛(ài)開(kāi)玩笑,喜歡娛樂(lè),。還講了一個(gè)鯨魚(yú)“跳躍”的故事,。

????9:47:庫(kù)徹學(xué)到了三種品質(zhì)。第一:專(zhuān)注,。他記得喬布斯說(shuō)過(guò)一句話:“對(duì)于容易拒絕的事情說(shuō)‘不’,,無(wú)關(guān)乎品德?!彼f(shuō)除了自己的終極使命之外,,喬布斯有對(duì)任何事情說(shuō)不的能力。真正專(zhuān)注的事不允許你分心,。第二點(diǎn)則是對(duì)消費(fèi)者的同情心,。我認(rèn)為這源自對(duì)消費(fèi)者體驗(yàn)的真正關(guān)心。第三:?jiǎn)滩妓拐J(rèn)為,,任何不可能的事都可以去嘗試,。他想起喬布斯說(shuō)過(guò)的一句話:“一個(gè)人成長(zhǎng)的過(guò)程中,會(huì)聽(tīng)到別人告訴自己生活是什么樣子,。一旦你發(fā)現(xiàn)生活的一切其實(shí)都是些并不比你聰明的人發(fā)明的,,生活就會(huì)更有趣?!睅?kù)徹說(shuō):“這個(gè)認(rèn)識(shí)深深地影響著我,。”(熱烈的掌聲,。)

????9:52:加德說(shuō):我的鯨魚(yú)的故事簡(jiǎn)直遜斃了,。(大家開(kāi)心一笑。庫(kù)徹?fù)肀Я思拥?。加德吸自己的拇指,。?/p>

????9:53:作為一名風(fēng)險(xiǎn)投資家,庫(kù)徹被問(wèn)及如果身處上世紀(jì)七十年代,,了解了喬布斯的行事方式,,他是否會(huì)為他提供投資。長(zhǎng)時(shí)間的停頓之后,,加德說(shuō):“這是在Macworld會(huì)展,。快說(shuō)‘會(huì)的’,?!睅?kù)徹講了一個(gè)關(guān)于修建鐵路的創(chuàng)業(yè)者的故事,。并對(duì)第一代個(gè)人電腦和運(yùn)行Basic的蘋(píng)果I代的復(fù)雜性進(jìn)行了對(duì)比——所以我希望給他提供投資……然后順便介紹了自己旗下的一家公司……“所以,我當(dāng)然希望自己腦子好使,,對(duì)蘋(píng)果公司進(jìn)行投資,。”

????9:56:活動(dòng)結(jié)束,。(財(cái)富中文網(wǎng))

????譯者:劉進(jìn)龍/汪皓

????9:39: Gad compares the duo -- the buddy story -- to John Lennon and Paul McCartney. (Jobs would have loved that.) "The idea that these two would meet and it would be this perfect storm was fascinating to me."

????9:40: Asked about Wozniak's criticism of the authenticity of the dialog. Gad says he hopes that when Woz sees the movie in its entirely he will recognize the effort they went to to get the story right. "It was done with the utmost love, admiration and respect."

????9:42: Kutcher: "We weren't there. In filmmaking you have to make a narrative that plays. You have to ride the arc of the entertainment of the film and stay true to who the people are." Says John Doerr saw the film and says they captured the moment at the Homebrew Club when Woz held up the motherboard.

????9:45 What did you take away. Gad says he came to appreciate Woz the prankster and his fun-loving nature. Tells a story about whales "jumping."

????9:47: Kutcher. Three qualities he took away. First: focus. A Jobs quote he remembers: "There's no virtue in saying no to the things that are easy to say no to." Says Steve had an ability to say no to everything but the mission. Those are the things that true focus says no to. Second: Compassion for the consumer. I think it came from a true care about the consumer experience. Third: Steve believed it was possible to do things that are impossible. Remembers a Jobs quote: "When you grow up you tend to get told that life is what it is. But live can be a lot more interesting if you realize that everything about the way things are were invented by people who are no smarter than you." Kutcher: "That deeply affected me." (Big applause.)

????9:52: Gad: My whale answer really f...ing sucks now. (They play it for laughs. Kutcher hugs Gad. Gad sucks his thumb.)

????9:53: Kutcher is asked if, as the venture capitalist he is now, he would have invested in Jobs, smelling the way he did, in the late 1970s. Long pause. Gad: "This is Macworld. Say yes." Kutcher tells a story about the entrepreneurs who built the railroads. Compares the complexity of first personal computers to running Basic on the original Apple I -- So I hope that I would have invested ..." Inserts a plug one of his companies ... "So I hope I would have been smart enough to invest in Apple."

????9:56: And that's a wrap.

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