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專欄 - 蘋果2_0

蘋果專利案判決左右三星智能手機(jī)銷售

Philip Elmer-DeWitt 2012年08月31日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場”:你離他太近的話,就會相信他所說的話,。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,,而很多蘋果投資者也賺得盆滿缽滿,。不過,Elmer-DeWitt認(rèn)為,,在報(bào)道蘋果公司時有點(diǎn)懷疑精神不是壞事,。聽他的應(yīng)該沒錯。要知道,,他自從1982年就開始報(bào)道蘋果,、觀察史蒂夫·喬布斯經(jīng)營該公司。
蘋果狀告三星專利侵權(quán)案勝訴后,,Android用戶的購買行為出現(xiàn)了新的動向,。

從左至右:蘋果iPhone、三星Galaxy S II,、Galaxy S III

????本周兩份報(bào)告表明,,蘋果(Apple)在8月24日取得的訴訟勝利已開始影響市場。

????調(diào)研網(wǎng)站MarketWatch的昆廷?福特雷稱:“【二手經(jīng)銷商】Gazelle.com報(bào)告,,過去三天,,三星(Samsung)智能手機(jī)拋售量劇增50%,結(jié)果導(dǎo)致其轉(zhuǎn)手價格下跌了10%,。Gazelle.com首席電子產(chǎn)品負(fù)責(zé)人安東尼?斯卡塞拉表示,,‘大家似乎正在逃離三星這條大船。我們預(yù)計(jì)這種趨勢還會延續(xù)下去,,尤其考慮到最新的判決結(jié)果,。’”

????咨詢公司Global Equities的特里普?喬杜里調(diào)查了三家好市多(Costco)商店,、5家美國電話電報(bào)公司(AT&T)商店,、5家斯普林特(Sprint)商店和3家威瑞森(Verizon)商店。喬杜里稱:“在法院8月24日對蘋果與三星一案做出宣判后,,消費(fèi)者們都趕在周末忙不迭地?fù)屬廏alaxy S III手機(jī),。一些商店已經(jīng)斷貨?!?/p>

????大家也許還記得,,法院裁決Galaxy S II手機(jī)侵犯蘋果若干專利。Galaxy S III手機(jī)是蘋果提交專利訴訟后才發(fā)布的,,并不在法院判決范圍內(nèi),。

????有一種可能是,用戶們只是更喜歡S III手機(jī)的超大屏幕而已,。

????譯者:項(xiàng)航

????Two reports this week suggest that Apple's (AAPL) Aug. 24 patent suit victory is already being felt in the market.

????From MarketWatch's Quentin Fottrell: "[Reseller] Gazelle.com reports a 50% increase in Samsung smartphones over the past three days, which has led to a 10% drop in prices for those devices. 'Consumers seem to be jumping ship,' says Anthony Scarsella, chief gadget officer at Gazelle.com. 'We expect this trend to continue, especially with this latest verdict.'"

????From Global Equities' Trip Chowdhry, who surveyed 3 Costco Stores, 5 AT&T Stores, 5 Sprint Stores and 3 Verizon Stores: "Following Apple and Samsung August 24th verdict, customers rushed to buy Samsung Galaxy S III this weekend, with some stores reporting stock outs."

????The jury, you may recall, found the Galaxy S II had infringed several Apple patents. The Galaxy S III, which was released after Apple had already filed its suit, was not covered by the verdict.

????It's also possible that customers just like the S III's larger screen.

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